ECHO vs Ryobi:Which is more popular by branded search in New Zealand?
In August 2026, Ryobi had more branded searches than ECHO among chainsaw and outdoor power brands in New Zealand. Ryobi was estimated to have 18.8K branded searches compared to ECHO’s 730, and held a 39.3% Share of Search versus ECHO’s 1.5%.
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Which is more popular in search, ECHO or Ryobi?
Compare the chainsaw, trimmer and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ryobi, ECHO. The figures are in the table below the chart.
View monthly share of search table
| Month | Ryobi | STIHL | Husqvarna | ECHO |
|---|---|---|---|---|
| Oct 2025 | 37.5% | 32.7% | 29% | 0.8% |
| Nov 2025 | 42.3% | 32.6% | 24.4% | 0.73% |
| Dec 2025 | 44% | 32.5% | 22.8% | 0.71% |
| Jan 2026 | 40.6% | 33.8% | 24.8% | 0.76% |
| Feb 2026 | 36.6% | 35.5% | 26.9% | 0.95% |
| Mar 2026 | 38.8% | 33.3% | 26.8% | 1.1% |
| Apr 2026 | 38% | 34.3% | 26.5% | 1.1% |
| May 2026 | 33.6% | 38.2% | 26.9% | 1.3% |
| Jun 2026 | 35.8% | 36.5% | 26.1% | 1.5% |
| Jul 2026 | 35.9% | 36.5% | 26.1% | 1.5% |
| Aug 2026 | 39.3% | 35.1% | 24.1% | 1.5% |
| Sep 2026 | — | — | — | — |
How has the ECHO and Ryobi comparison changed over the last 12 months?
3 findings
- Ryobi was ahead of ECHO in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ECHO’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand moved from 0.8% to 1.5%, and its estimated monthly branded searches moved from 500 to 730.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand moved from 37.5% to 39.3%, and its estimated monthly branded searches moved from 23.6K to 18.8K.
How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026?
2 changes
In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%.
Estimated monthly branded searches for ECHO in New Zealand rose 46% over 11 measured months, from 500 to 730 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ECHO’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ECHO
7 branded search terms
- echo 590 chainsaw
- echo blower
- echo chainsaw
- echo hedge trimmer
- echo leaf blower
- echo top handle chainsaw
- echo trimmer
Ryobi
22 branded search terms
- ryobi
- ryobi 18v battery
- ryobi 36v battery
- ryobi battery
- ryobi bench saw
- ryobi blower
- ryobi chainsaw
- ryobi co nz
- ryobi drill
- ryobi electric mower
- ryobi hand blower
- ryobi hedge trimmer
- ryobi lawn mower
- ryobi line trimmer
- ryobi nailer
- ryobi near me
- ryobi nz
- ryobi online
- ryobi power washers
- ryobi sander
- ryobi tool
- ryobi weed eater
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