Brandwave

How popular isMakita?

In September 2026, people searched for Makita by name about 26,500 times in New Zealand, an 11.7% increase from the previous year. These searches made up 24.3% of all New Zealand grass trimmer brand searches, placing Makita third out of eight brands. When we asked both ChatGPT and Google AI Overviews about grass trimmer brands, Makita appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Makita is the third most searched of 8 competitors and the most recommended in AI answers.

  1. StihlShare of searches 27.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. RyobiShare of searches 25.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. MakitaShare of searches 24.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. HusqvarnaShare of searches 21.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ECHOShare of searches 0.42%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top grass trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Makita is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Stihl2nd
  3. Ryobi3rd
  4. Husqvarna4th
  5. ECHO5th
  6. Greenworks–
  7. Bosch–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grass trimmer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which grass trimmer brands compete with Makita?

Makita against grass trimmer brands in New Zealand, by month

Share of searches by month for Stihl, Ryobi, Makita, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiMakitaHusqvarnaECHOGreenworksBoschMilwaukee
Oct 202527.9%21.6%19.2%30.4%0.35%0.32%0.09%0.03%
Nov 202529%27.9%16.3%25.9%0.35%0.35%0.1%0.02%
Dec 202529.3%29.6%17.3%23%0.37%0.37%0.1%0.05%
Jan 202630.8%25.2%18.6%24.6%0.37%0.39%0.06%0.03%
Feb 202632.2%22.1%19.2%25.7%0.32%0.32%0.09%0.03%
Mar 202628.5%25.4%19.7%25.8%0.36%0.21%0.03%0.03%
Apr 202630%22.6%20.4%26.3%0.31%0.28%0.09%0.03%
May 202634.8%18.2%20.4%25.9%0.43%0.22%0.06%0.03%
Jun 202631.3%20.8%22.8%24.3%0.42%0.24%0.03%0.03%
Jul 202631.9%20.1%23.3%24.1%0.35%0.18%0.04%0.04%
Aug 202630.8%23.5%22.2%22.8%0.4%0.24%0.07%0.03%
Sep 202627.9%25.4%24.3%21.7%0.42%0.21%0.06%0.03%

  1. 1.Stihl

    27.9%

    Held 1st. 9.3K estimated branded searches, +1.6% vs prior month. Share -2.9 points.

  2. 2.Ryobi

    25.4%

    Held 2nd. 8.5K estimated branded searches, +21.1% vs prior month. Share +1.9 points.

  3. 3.Makita

    24.3%

    Moved from 4th to 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.1 points.

  4. 4.Husqvarna

    21.7%

    Moved from 3rd to 4th. 7.3K estimated branded searches, +7.2% vs prior month. Share -1 points.

  5. 5.ECHO

    0.42%

    Held 5th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.

  6. 6.Greenworks

    0.21%

    Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bosch

    0.06%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Milwaukee

    0.03%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Makita and its closest rivals

Every comparison with Makita

60 comparisons

How has branded search demand for Makita changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Makita in New Zealand rose from 23.8K to 26.5K.
  • Across the 12 months ending September 2026, Makita’s share of searches among grass trimmer brands in New Zealand increased from 19.2% to 24.3%.
  • Across the 12 months ending September 2026, Makita’s share of searches among grass trimmer brands in New Zealand peaked at 24.3% in September 2026 and was lowest at 16.3% in November 2025.
  • Across the 12 months ending September 2026, Makita rose from 4th to 3rd among grass trimmer brands in New Zealand.

How did search popularity change for New Zealand grass trimmer brands in September 2026?

6 changes

  1. In September 2026, Makita overtook Husqvarna to rank 3rd among grass trimmer brands in New Zealand, with 24.3% of the searches.

  2. In September 2026, Ryobi gained share of searches among grass trimmer brands in New Zealand, from 23.5% to 25.4%.

  3. In September 2026, Stihl lost share of searches among grass trimmer brands in New Zealand, from 30.8% to 27.9%.

  4. In September 2026, Husqvarna lost share of searches among grass trimmer brands in New Zealand, from 22.8% to 21.7%.

  5. Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

  6. Estimated monthly branded searches for Greenworks in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

How are Makita’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • makita
  • makita battery
  • makita blower
  • makita chainsaw
  • makita chop saw
  • makita drill
  • makita edger
  • makita hedge cutter
  • makita impact wrench
  • makita lawn mower
  • makita led light
  • makita mower
  • makita mowers
  • makita multi tool
  • makita planer
  • makita router
  • makita sander
  • makita skill saw
  • makita tool
  • makita track saw
  • makita trimmers
  • makita work light

Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Makita compete?

Makita is ranked in 84 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands3rd of 817.6%Show ranking
Power tool brands1st of 928.7%Show ranking
Cordless chainsaw brands3rd of 619.5%Show ranking
Leaf blower brands2nd of 720.8%Show ranking
Lawn mower brands5th of 102.9%Show ranking
Stone saw brands1st of 629.4%Show ranking
Cut off saw brands1st of 730.5%Show ranking
Chuck key brands1st of 555.1%Show ranking
Garden tool brands1st of 1329.1%Show ranking
Air blower brands1st of 629.8%Show ranking
Edger brands1st of 723.2%Show ranking
Cordless blower brands3rd of 424.1%Show ranking
Grass trimmer brands3rd of 824.3%Shown above
Pruning saw brands1st of 837.1%Show ranking
Hedge cutter brands3rd of 425.2%Show ranking
Saw stand brands1st of 539%Show ranking
Skill saw brands1st of 439.1%Show ranking
Drop saw brands1st of 439.6%Show ranking
Hand sander brands1st of 632.9%Show ranking
Orbital sander brands1st of 633.2%Show ranking
Palm sander brands1st of 635.3%Show ranking
Earth auger brands1st of 829.2%Show ranking
Biscuit joiner brands1st of 633%Show ranking
Reciprocating saw brands1st of 629.7%Show ranking
Compound miter saw brands1st of 630.1%Show ranking
Cordless roofing nailer brands1st of 634.8%Show ranking
Cordless sander brands1st of 438.2%Show ranking
Power screwdriver brands2nd of 531.2%Show ranking
Drywall sander brands1st of 738.5%Show ranking
Impact wrench brands1st of 537.9%Show ranking
Panel saw brands1st of 646.3%Show ranking
Hot glue gun brands1st of 735.2%Show ranking
Cordless angle grinder brands1st of 536.2%Show ranking
Staple gun brands1st of 636.6%Show ranking
Cordless screwdriver brands1st of 537.1%Show ranking
Brushless drill brands1st of 437.1%Show ranking
Cable stapler brands1st of 437.1%Show ranking
Combi drill brands1st of 437.1%Show ranking
Cordless grease gun brands1st of 437.1%Show ranking
Cordless stapler brands1st of 437.1%Show ranking
Drill driver brands1st of 437.1%Show ranking
Narrow crown stapler brands1st of 437.1%Show ranking
Belt sander brands1st of 533.3%Show ranking
Chain mortiser brands1st of 540.8%Show ranking
SDS drill brands1st of 538.4%Show ranking
Power drill brands1st of 438.5%Show ranking
Tire inflator brands1st of 438.5%Show ranking
Cordless Sawzall brands1st of 534.4%Show ranking
Cordless chop saw brands1st of 352.5%Show ranking
Portable band saw brands1st of 352.5%Show ranking
Dust extractor brands1st of 841.3%Show ranking
Tile cutter brands1st of 642.2%Show ranking
Push mower brands1st of 839%Show ranking
Air nailer brands1st of 844.1%Show ranking
Walk behind mower brands1st of 539.5%Show ranking
Hand planer brands1st of 644.1%Show ranking
Pipe cutter brands1st of 746.1%Show ranking
Cable cutter brands1st of 447.2%Show ranking
Laser level brands1st of 547.4%Show ranking
SDS Max brands1st of 548%Show ranking
Tool belt brands1st of 848.6%Show ranking
Cordless planer brands1st of 353.5%Show ranking
Tool bag brands1st of 649.5%Show ranking
Toolbox brands1st of 649.8%Show ranking
Die grinder bits brands1st of 550.4%Show ranking
Plate compactor brands1st of 845.6%Show ranking
Grinder blades brands1st of 651.4%Show ranking
Variable speed grinder brands1st of 351.6%Show ranking
Lawn edger brands6th of 80.51%Show ranking
Post hole digger brands2nd of 346.2%Show ranking
Chasing machine brands1st of 652.4%Show ranking
Cordless buffer brands1st of 452.5%Show ranking
Caulking gun brands1st of 652.9%Show ranking
Keyless chuck brands1st of 653.2%Show ranking
Pop rivet gun brands1st of 453.4%Show ranking
Roto hammer brands1st of 453.4%Show ranking
Breaker hammer brands1st of 453.4%Show ranking
Chipping hammer brands1st of 453.4%Show ranking
Right angle drill brands1st of 353.4%Show ranking
Wall chaser machine brands1st of 456.7%Show ranking
LED work light brands4th of 40.84%Show ranking
Router collet brands1st of 463.2%Show ranking
Brush cutter brands1st of 552.9%Show ranking
Demolition hammer brands1st of 364.5%Show ranking
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