Makita vs Stanley:Which is more popular by branded search in New Zealand?
In August 2026, Makita had more branded searches than Stanley among power tool brands in New Zealand. Makita was estimated to have 26.6K branded searches compared to Stanley’s 2.8K, and held a 27.5% Share of Search versus Stanley’s 2.9%.
Follow Makita vs Stanley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Makita or Stanley?
Compare the power tool brands New Zealand tradies and DIYers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Makita, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Ryobi | Milwaukee | Ozito | HiKOKI | Festool | Stanley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.5% | 25.3% | 9.2% | 7.9% | 3.1% | 3.1% | 2.8% |
| Nov 2025 | 27.7% | 19.6% | 29.3% | 8.6% | 7.3% | 2.5% | 2.5% | 2.4% |
| Dec 2025 | 27.7% | 17% | 30% | 8.8% | 8.7% | 2.5% | 2.2% | 3% |
| Jan 2026 | 28.3% | 17.5% | 28.5% | 8.8% | 9.1% | 2.7% | 2.5% | 2.6% |
| Feb 2026 | 29.7% | 20.1% | 24.9% | 9.4% | 7.2% | 3% | 3% | 2.8% |
| Mar 2026 | 28.7% | 19.5% | 24.9% | 10.3% | 7.1% | 3.3% | 3.4% | 2.7% |
| Apr 2026 | 28.9% | 20.1% | 24.4% | 9.8% | 7.9% | 3% | 2.9% | 3% |
| May 2026 | 28.9% | 21.9% | 20.3% | 11.7% | 7.7% | 3.1% | 3.4% | 3% |
| Jun 2026 | 28.5% | 23.7% | 18.2% | 11.9% | 7.1% | 3.7% | 3.6% | 3.3% |
| Jul 2026 | 28.2% | 22.5% | 18.3% | 12.3% | 8.2% | 3.7% | 3.6% | 3.2% |
| Aug 2026 | 27.5% | 22.7% | 19.4% | 12.6% | 8% | 3.8% | 3% | 2.9% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Makita and Stanley comparison changed over the last 12 months?
3 findings
- Makita was ahead of Stanley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among power tool brands in New Zealand moved from 30.1% to 27.5%, and its estimated monthly branded searches moved from 28.1K to 26.6K.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among power tool brands in New Zealand moved from 2.8% to 2.9%, and its estimated monthly branded searches moved from 2.6K to 2.8K.
How did search popularity change for New Zealand power tool brands in August 2026?
1 change
In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Makita’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Makita
23 branded search terms
- makita
- makita 18v battery
- makita 40v
- makita battery
- makita blower
- makita chainsaw
- makita chop saw
- makita co nz
- makita drill
- makita hedge cutter
- makita impact wrench
- makita mowers
- makita multi tool
- makita near me
- makita nz
- makita online
- makita planer
- makita router
- makita sander
- makita skill saw
- makita tool
- makita track saw
- makita trimmers
Stanley
22 branded search terms
- best stanley knife
- stanley battery
- stanley battery tools
- stanley drill
- stanley drill set
- stanley fatmax battery
- stanley fatmax battery charger
- stanley fatmax drill
- stanley fatmax power tools
- stanley fatmax tools
- stanley fatmax v20 battery
- stanley home tool kit
- stanley impact drill
- stanley knife
- stanley knife blades
- stanley power tools
- stanley socket set
- stanley spanner
- stanley tape measure
- stanley tool box with tools
- stanley tool kit
- stanley tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.