Pipe cutter brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched pipe cutter brand in New Zealand, accounting for 46.1% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, RIDGID was mentioned most often, in four of the five answers. RIDGID was recommended most often, coming first in two out of five responses.
MakitaShare of searches 46.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DeWaltShare of searches 25%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
MilwaukeeShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
KnipexShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
RIDGIDShare of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top pipe cutter brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, RIDGID was mentioned most often, in four of the five answers. RIDGID was recommended most often, coming first in two out of five answers. Rothenberger was second, and Milwaukee was third. Makita, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- RIDGID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rothenberger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pipe cutter brands
5 answers
Asked ChatGPT
“Which pipe cutter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pipe cutter brands in New Zealand?”
Asked ChatGPT
“What's the best pipe cutter brand in New Zealand for a plumbing job?”
Searched Google, AI Overview
“pipe cutter for copper”
Searched Google, AI Overview
“best pipe cutter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pipe cutter brands do people search for most?
This chart shows how often people search Google for each pipe cutter brand by name. Each line represents a brand's share of searches for all seven pipe cutter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee, Knipex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Knipex | RIDGID | Irwin | Rothenberger |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 25.9% | 13.6% | 10.3% | 0.86% | 0.93% | 0.68% |
| Nov 2025 | 42.8% | 32.9% | 13.4% | 8.8% | 0.77% | 0.88% | 0.38% |
| Dec 2025 | 48.1% | 26.7% | 13.2% | 10.3% | 0.56% | 0.93% | 0.25% |
| Jan 2026 | 49.4% | 27.2% | 11.5% | 9.9% | 0.71% | 1% | 0.32% |
| Feb 2026 | 47.4% | 26.9% | 13.4% | 10.1% | 0.68% | 1% | 0.56% |
| Mar 2026 | 44.9% | 26.5% | 13.4% | 12.9% | 0.83% | 1.1% | 0.41% |
| Apr 2026 | 46.8% | 25.9% | 13% | 12% | 0.86% | 1.2% | 0.31% |
| May 2026 | 43.6% | 24.5% | 15.3% | 14.2% | 0.79% | 1.1% | 0.4% |
| Jun 2026 | 40.3% | 27.7% | 14.6% | 15.2% | 0.73% | 1.1% | 0.37% |
| Jul 2026 | 42.8% | 24.5% | 14.7% | 15.2% | 1.2% | 1.2% | 0.4% |
| Aug 2026 | 38.8% | 25.3% | 19% | 14.4% | 0.71% | 1.4% | 0.35% |
| Sep 2026 | 46.1% | 25% | 14.8% | 11.9% | 1.1% | 0.85% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 9.2K | +20.1% | +7.3 points | |
| 2, held 2nd | 25% | 5K | 0% | -0.3 points | |
| 3, held 3rd | 14.8% | 3K | -21.3% | -4.2 points | |
| 4, held 4th | 11.9% | 2.4K | -16.5% | -2.5 points | |
| 5, moved from 6th to 5th | 1.1% | 210 | +50% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.85% | 170 | -39.3% | -0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.35% | 70 | 0% | 0 points |
1.
Makita46.1%
Held 1st. 9.2K estimated branded searches, +20.1% vs prior month. Share +7.3 points.
2.
DeWalt25%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.3 points.
14.8%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.2 points.
4.
Knipex11.9%
Held 4th. 2.4K estimated branded searches, -16.5% vs prior month. Share -2.5 points.
5.
RIDGID1.1%
Moved from 6th to 5th. 210 estimated branded searches, +50% vs prior month. Share +0.3 points.
6.
Irwin0.85%
Moved from 5th to 6th. 170 estimated branded searches, -39.3% vs prior month. Share -0.6 points.
0.35%
Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among pipe cutter brands in New Zealand?
7 brands
In September 2026, Makita was the most searched among pipe cutter brands in New Zealand, with an estimated 9.2K branded searches, 46.1% of all searches for the seven we track. DeWalt is in 2nd place, 21.1 percentage points behind at 25%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 47.8% → 46.1% | 49.4%Jan 2026 | 38.8%Aug 2026 | 1st |
| DeWalt | 25.9% → 25% | 32.9%Nov 2025 | 24.5%May 2026 | 2nd |
| Milwaukee | 13.6% → 14.8% | 19%Aug 2026 | 11.5%Jan 2026 | 3rd |
| Knipex | 10.3% → 11.9% | 15.2%Jun 2026 | 8.8%Nov 2025 | 4th |
| RIDGID | 0.86% → 1.1% | 1.2%Jul 2026 | 0.56%Dec 2025 | 6th → 5th |
| Irwin | 0.93% → 0.85% | 1.4%Aug 2026 | 0.85%Sep 2026 | 5th → 6th |
| Rothenberger | 0.68% → 0.35% | 0.68%Oct 2025 | 0.25%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among pipe cutter brands in New Zealand decreased from 47.8% to 46.1%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among pipe cutter brands in New Zealand decreased from 25.9% to 25%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among pipe cutter brands in New Zealand increased from 13.6% to 14.8%.
- Across the 12 months ending September 2026, Knipex’s share of searches among pipe cutter brands in New Zealand increased from 10.3% to 11.9%.
- Across the 12 months ending September 2026, Makita’s share of searches among pipe cutter brands in New Zealand peaked at 49.4% in January 2026 and was lowest at 38.8% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among pipe cutter brands in New Zealand peaked at 32.9% in November 2025 and was lowest at 24.5% in May 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among pipe cutter brands in New Zealand peaked at 19% in August 2026 and was lowest at 11.5% in January 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among pipe cutter brands in New Zealand peaked at 15.2% in June 2026 and was lowest at 8.8% in November 2025.
- Across the 12 months ending September 2026, RIDGID rose from 6th to 5th among pipe cutter brands in New Zealand.
- Across the 12 months ending September 2026, Irwin fell from 5th to 6th among pipe cutter brands in New Zealand.
- Across the 12 months ending September 2026, Rothenberger held steady: its share of searches among pipe cutter brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand pipe cutter brands in September 2026?
7 changes
In September 2026, Makita gained share of searches among pipe cutter brands in New Zealand, from 38.8% to 46.1%.
In September 2026, Milwaukee lost share of searches among pipe cutter brands in New Zealand, from 19% to 14.8%.
In September 2026, Knipex lost share of searches among pipe cutter brands in New Zealand, from 14.4% to 11.9%.
In September 2026, Irwin lost share of searches among pipe cutter brands in New Zealand, from 1.4% to 0.85%.
In September 2026, RIDGID rose from 6th to 5th among pipe cutter brands in New Zealand.
Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.
Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
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