Brandwave

Knipex vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than Knipex among pipe cutter brands in New Zealand. Milwaukee had about 2,950 branded searches, while Knipex had 2,380. Milwaukee made up 14.8% of all pipe cutter brand searches we track, and Knipex accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about pipe cutter brands, Knipex and Milwaukee each appeared in three of the five answers. Knipex was mentioned before Milwaukee in three out of five answers.

Among pipe cutter brands in New Zealand in September 2026

Who do people search for more?

Milwaukee, about 24% more searches than Knipex

Milwaukee 3K searchesKnipex 2.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Knipex in 3 of 5Milwaukee in 3 of 5

Who does AI recommend more?

Knipex, named ahead of Milwaukee in 3 of 5 answers

Knipex first in 3Milwaukee first in 2

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Top pipe cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Knipex and Milwaukee were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Knipex was listed before Milwaukee in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Rothenberger2nd
  3. Milwaukee3rd
  4. Knipex4th
  5. DeWalt5th
  6. Irwin6th
  7. Makita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RIDGID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rothenberger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pipe cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Knipex or Milwaukee more popular in search?

This chart shows how often people search Google for Knipex and Milwaukee by name. Each line represents a brand's share of searches for all seven pipe cutter brands we track, month by month, from searches in New Zealand.

Knipex and Milwaukee among pipe cutter brands in New Zealand, by month

Share of searches by month for Milwaukee, Knipex. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeKnipexRIDGIDIrwinRothenberger
Oct 202547.8%25.9%13.6%10.3%0.86%0.93%0.68%
Nov 202542.8%32.9%13.4%8.8%0.77%0.88%0.38%
Dec 202548.1%26.7%13.2%10.3%0.56%0.93%0.25%
Jan 202649.4%27.2%11.5%9.9%0.71%1%0.32%
Feb 202647.4%26.9%13.4%10.1%0.68%1%0.56%
Mar 202644.9%26.5%13.4%12.9%0.83%1.1%0.41%
Apr 202646.8%25.9%13%12%0.86%1.2%0.31%
May 202643.6%24.5%15.3%14.2%0.79%1.1%0.4%
Jun 202640.3%27.7%14.6%15.2%0.73%1.1%0.37%
Jul 202642.8%24.5%14.7%15.2%1.2%1.2%0.4%
Aug 202638.8%25.3%19%14.4%0.71%1.4%0.35%
Sep 202646.1%25%14.8%11.9%1.1%0.85%0.35%

How has the Knipex and Milwaukee comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Knipex took it in June 2026, Milwaukee took it in August 2026.
  • Across the 12 months ending September 2026, Knipex’s share of searches among pipe cutter brands in New Zealand moved from 10.3% to 11.9%, and its estimated monthly branded searches moved from 1.7K to 2.4K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among pipe cutter brands in New Zealand moved from 13.6% to 14.8%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand pipe cutter brands in September 2026?

2 changes

  1. In September 2026, Milwaukee lost share of searches among pipe cutter brands in New Zealand, from 19% to 14.8%.

  2. In September 2026, Knipex lost share of searches among pipe cutter brands in New Zealand, from 14.4% to 11.9%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Knipex’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Knipex

11 branded search terms

  • cobra knipex pliers
  • knipex
  • knipex cable stripper
  • knipex circlip pliers
  • knipex cobra
  • knipex cobra xs
  • knipex cutters
  • knipex ergostrip
  • knipex pliers
  • knipex side cutters
  • knipex tool

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

How the Brand Demand Index is measured

Other head-to-heads among pipe cutter brands

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