How popular isIrwin?
In September 2026, people searched for Irwin by name about 190 times in New Zealand, an 11.8% increase from the previous year. These searches made up 0.85% of all New Zealand pipe cutter brand searches, placing Irwin sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about pipe cutter brands, Irwin appeared in two of the five answers and was the sixth most recommended of the seven.
Irwin is the sixth most searched of 7 competitors and the sixth most recommended in AI answers.
MakitaShare of searches 46.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DeWaltShare of searches 25%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
MilwaukeeShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
KnipexShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
IrwinShare of searches 0.85%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Follow Irwin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pipe cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Irwin is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
RIDGID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rothenberger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pipe cutter brands
5 answers
Asked ChatGPT
“Which pipe cutter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pipe cutter brands in New Zealand?”
Asked ChatGPT
“What's the best pipe cutter brand in New Zealand for a plumbing job?”
Searched Google, AI Overview
“pipe cutter for copper”
Searched Google, AI Overview
“best pipe cutter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pipe cutter brands compete with Irwin?
Share of searches by month for Makita, DeWalt, Milwaukee, Knipex, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Knipex | RIDGID | Irwin | Rothenberger |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 25.9% | 13.6% | 10.3% | 0.86% | 0.93% | 0.68% |
| Nov 2025 | 42.8% | 32.9% | 13.4% | 8.8% | 0.77% | 0.88% | 0.38% |
| Dec 2025 | 48.1% | 26.7% | 13.2% | 10.3% | 0.56% | 0.93% | 0.25% |
| Jan 2026 | 49.4% | 27.2% | 11.5% | 9.9% | 0.71% | 1% | 0.32% |
| Feb 2026 | 47.4% | 26.9% | 13.4% | 10.1% | 0.68% | 1% | 0.56% |
| Mar 2026 | 44.9% | 26.5% | 13.4% | 12.9% | 0.83% | 1.1% | 0.41% |
| Apr 2026 | 46.8% | 25.9% | 13% | 12% | 0.86% | 1.2% | 0.31% |
| May 2026 | 43.6% | 24.5% | 15.3% | 14.2% | 0.79% | 1.1% | 0.4% |
| Jun 2026 | 40.3% | 27.7% | 14.6% | 15.2% | 0.73% | 1.1% | 0.37% |
| Jul 2026 | 42.8% | 24.5% | 14.7% | 15.2% | 1.2% | 1.2% | 0.4% |
| Aug 2026 | 38.8% | 25.3% | 19% | 14.4% | 0.71% | 1.4% | 0.35% |
| Sep 2026 | 46.1% | 25% | 14.8% | 11.9% | 1.1% | 0.85% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.1% | 9.2K | +20.1% | +7.3 points | |
| 2, held 2nd | 25% | 5K | 0% | -0.3 points | |
| 3, held 3rd | 14.8% | 3K | -21.3% | -4.2 points | |
| 4, held 4th | 11.9% | 2.4K | -16.5% | -2.5 points | |
| 5, moved from 6th to 5th | 1.1% | 210 | +50% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.85% | 170 | -39.3% | -0.6 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.35% | 70 | 0% | 0 points |
1.
Makita46.1%
Held 1st. 9.2K estimated branded searches, +20.1% vs prior month. Share +7.3 points.
2.
DeWalt25%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.3 points.
14.8%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.2 points.
4.
Knipex11.9%
Held 4th. 2.4K estimated branded searches, -16.5% vs prior month. Share -2.5 points.
5.
RIDGID1.1%
Moved from 6th to 5th. 210 estimated branded searches, +50% vs prior month. Share +0.3 points.
6.
Irwin0.85%
Moved from 5th to 6th. 170 estimated branded searches, -39.3% vs prior month. Share -0.6 points.
0.35%
Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Irwin and its closest rivals
Every comparison with Irwin
22 comparisons
- Bahco vs Irwin
- GearWrench vs Irwin
- Irwin vs Kincrome
- Irwin vs Stahlwille
- Irwin vs Stanley
- Irwin vs Teng Tools
- Irwin vs Wera
- Irwin vs Wiha
- DeWalt vs Irwin
- Fiskars vs Irwin
- Irwin vs Knipex
- Irwin vs Makita
- Irwin vs Milwaukee
- Irwin vs OX Tools
- Irwin vs RIDGID
- Irwin vs Sutton Tools
- Irwin vs Midwest Snips
- Irwin vs Sidchrome
- Irwin vs Tajima
- Irwin vs Stanley
- Irwin vs Wiss
- Irwin vs Rothenberger
How has branded search demand for Irwin changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Irwin in New Zealand rose from 170 to 190.
- Across the 12 months ending September 2026, Irwin fell from 5th to 6th among pipe cutter brands in New Zealand.
How did search popularity change for New Zealand pipe cutter brands in September 2026?
6 changes
In September 2026, Makita gained share of searches among pipe cutter brands in New Zealand, from 38.8% to 46.1%.
In September 2026, Milwaukee lost share of searches among pipe cutter brands in New Zealand, from 19% to 14.8%.
In September 2026, Knipex lost share of searches among pipe cutter brands in New Zealand, from 14.4% to 11.9%.
In September 2026, Irwin lost share of searches among pipe cutter brands in New Zealand, from 1.4% to 0.85%.
In September 2026, RIDGID rose from 6th to 5th among pipe cutter brands in New Zealand.
Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.
How are Irwin’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- irwin clamps
- irwin hand tools
- irwin socket set
- irwin spanner
- irwin tool kit
- irwin tools
Do you work for Irwin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Irwin compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pipe cutter brands | 6th of 7 | 0.85% | Shown above |
| Hand tool brands | 9th of 12 | 1.6% | Show ranking |
| Aviation snips brands | 5th of 6 | 1.6% | Show ranking |
| Chalk box brands | 4th of 5 | 1.9% | Show ranking |
| Bolt cutters brands | 4th of 5 | 2.1% | Show ranking |
| Spade bits brands | 3rd of 4 | 2.1% | Show ranking |
| Tin snips brands | 4th of 6 | 2.6% | Show ranking |
| Pipe wrench brands | 5th of 5 | 5% | Show ranking |
| Tap wrench brands | 3rd of 3 | 17.9% | Show ranking |
| Coping saw brands | 2nd of 2 | 30.4% | Show ranking |
Is Irwin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.