Irwin vs Stahlwille:Which is more popular by branded search in New Zealand?
In August 2026, Irwin had more branded searches than Stahlwille among hand tool brands in New Zealand. Irwin was estimated to have 370 branded searches compared to Stahlwille’s 240, and held a 4.3% Share of Search versus Stahlwille’s 2.8%.
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Which is more popular in search, Irwin or Stahlwille?
Compare the hand tool brands New Zealand tradies and DIYers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Irwin, Stahlwille. The figures are in the table below the chart.
View monthly share of search table
| Month | Knipex | Stanley | Kincrome | Irwin | Stahlwille |
|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 37.2% | 27.3% | 3.5% | 3.3% |
| Nov 2025 | 28.7% | 38.4% | 26.8% | 3.7% | 2.4% |
| Dec 2025 | 27.6% | 40.4% | 26% | 3.4% | 2.6% |
| Jan 2026 | 29.2% | 37.8% | 25.8% | 4% | 3.1% |
| Feb 2026 | 31.6% | 38.6% | 22.2% | 4.1% | 3.5% |
| Mar 2026 | 37.1% | 34.4% | 21.8% | 3.8% | 2.9% |
| Apr 2026 | 33.9% | 36.8% | 22.6% | 3.6% | 3.1% |
| May 2026 | 38% | 33.1% | 22.5% | 3.2% | 3.2% |
| Jun 2026 | 38.7% | 33.8% | 21.5% | 3.3% | 2.8% |
| Jul 2026 | 37% | 32.9% | 23.8% | 3.5% | 2.9% |
| Aug 2026 | 37.3% | 32.6% | 23.1% | 4.3% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Irwin and Stahlwille comparison changed over the last 12 months?
3 findings
- Irwin was ahead of Stahlwille in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands in New Zealand moved from 3.5% to 4.3%, and its estimated monthly branded searches moved from 240 to 370.
- Across the 11 months ending August 2026, Stahlwille’s estimated Share of Search among hand tool brands in New Zealand moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 230 to 240.
How did search popularity change for New Zealand hand tool brands in August 2026?
1 change
In August 2026, Irwin gained estimated Share of Search among hand tool brands in New Zealand, from 3.5% to 4.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Irwin’s and Stahlwille’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Irwin
7 branded search terms
- irwin clamps
- irwin hand tools
- irwin socket set
- irwin spanner
- irwin tool kit
- irwin tools
- irwin tools quick grip
Stahlwille
9 branded search terms
- stahlwille
- stahlwille de
- stahlwille hand tools
- stahlwille new zealand
- stahlwille nz
- stahlwille socket set
- stahlwille spanner
- stahlwille tool
- stahlwille tool kit
Put your own brand in this comparison
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