Knipex vs Stanley:Which is more popular by branded search in New Zealand?
In August 2026, Knipex had more branded searches than Stanley among hand tool brands in New Zealand. Knipex was estimated to have 3.2K branded searches compared to Stanley’s 2.8K, and held a 37.3% Share of Search versus Stanley’s 32.6%.
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Which is more popular in search, Knipex or Stanley?
Compare the hand tool brands New Zealand tradies and DIYers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Knipex, Stanley. The figures are in the table below the chart.
View monthly share of search table
| Month | Knipex | Stanley | Kincrome | Irwin | Stahlwille |
|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 37.2% | 27.3% | 3.5% | 3.3% |
| Nov 2025 | 28.7% | 38.4% | 26.8% | 3.7% | 2.4% |
| Dec 2025 | 27.6% | 40.4% | 26% | 3.4% | 2.6% |
| Jan 2026 | 29.2% | 37.8% | 25.8% | 4% | 3.1% |
| Feb 2026 | 31.6% | 38.6% | 22.2% | 4.1% | 3.5% |
| Mar 2026 | 37.1% | 34.4% | 21.8% | 3.8% | 2.9% |
| Apr 2026 | 33.9% | 36.8% | 22.6% | 3.6% | 3.1% |
| May 2026 | 38% | 33.1% | 22.5% | 3.2% | 3.2% |
| Jun 2026 | 38.7% | 33.8% | 21.5% | 3.3% | 2.8% |
| Jul 2026 | 37% | 32.9% | 23.8% | 3.5% | 2.9% |
| Aug 2026 | 37.3% | 32.6% | 23.1% | 4.3% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Knipex and Stanley comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Knipex took it in March 2026, Stanley took it in April 2026, Knipex took it in May 2026.
- Across the 11 months ending August 2026, Knipex’s estimated Share of Search among hand tool brands in New Zealand moved from 28.7% to 37.3%, and its estimated monthly branded searches moved from 2K to 3.2K.
- Across the 11 months ending August 2026, Stanley’s estimated Share of Search among hand tool brands in New Zealand moved from 37.2% to 32.6%, and its estimated monthly branded searches moved from 2.6K to 2.8K.
How did search popularity change for New Zealand hand tool brands in August 2026?
1 change
Estimated monthly branded searches for Knipex in New Zealand rose 62.8% over 11 measured months, from 2K to 3.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Knipex’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Knipex
21 branded search terms
- cobra knipex pliers
- knipex
- knipex cable stripper
- knipex circlip pliers
- knipex cobra
- knipex cobra xs
- knipex com
- knipex cutters
- knipex ergostrip
- knipex flush cutters
- knipex hand tools
- knipex long pliers
- knipex near me
- knipex nz
- knipex online
- knipex pliers
- knipex side cutters
- knipex socket set
- knipex spanner
- knipex tool
- knipex tool kit
Stanley
22 branded search terms
- best stanley knife
- stanley battery
- stanley battery tools
- stanley drill
- stanley drill set
- stanley fatmax battery
- stanley fatmax battery charger
- stanley fatmax drill
- stanley fatmax power tools
- stanley fatmax tools
- stanley fatmax v20 battery
- stanley home tool kit
- stanley impact drill
- stanley knife
- stanley knife blades
- stanley power tools
- stanley socket set
- stanley spanner
- stanley tape measure
- stanley tool box with tools
- stanley tool kit
- stanley tools
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