Brandwave

Hand tool brands in New Zealand:Which brands are most popular in search?

In August 2026, Knipex was the most searched among hand tool brands in New Zealand, with an estimated 3.2K branded searches and 37.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Knipex37.3%
  2. Stanley32.6%
  3. Kincrome23.1%
  4. Irwin4.3%
  5. Stahlwille2.8%

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Share of SearchLeaderboard

Compare the hand tool brands New Zealand tradies and DIYers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hand tool brands in New Zealand, by month

Share of Search by month for Knipex, Stanley, Kincrome, Irwin, Stahlwille. The figures are in the table below the chart.

View monthly share of search table
MonthKnipexStanleyKincromeIrwinStahlwille
Oct 202528.7%37.2%27.3%3.5%3.3%
Nov 202528.7%38.4%26.8%3.7%2.4%
Dec 202527.6%40.4%26%3.4%2.6%
Jan 202629.2%37.8%25.8%4%3.1%
Feb 202631.6%38.6%22.2%4.1%3.5%
Mar 202637.1%34.4%21.8%3.8%2.9%
Apr 202633.9%36.8%22.6%3.6%3.1%
May 202638%33.1%22.5%3.2%3.2%
Jun 202638.7%33.8%21.5%3.3%2.8%
Jul 202637%32.9%23.8%3.5%2.9%
Aug 202637.3%32.6%23.1%4.3%2.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Knipex

    37.3%

    held 1st · 3.2K estimated branded searches · +5.2% vs prior month · +0.3 points

  2. 2.Stanley

    32.6%

    held 2nd · 2.8K estimated branded searches · +3.3% vs prior month · -0.3 points

  3. 3.Kincrome

    23.1%

    held 3rd · 2K estimated branded searches · +1.5% vs prior month · -0.6 points

  4. 4.Irwin

    4.3%

    held 4th · 370 estimated branded searches · +27.6% vs prior month · +0.8 points

  5. 5.Stahlwille

    2.8%

    held 5th · 240 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among hand tool brands in New Zealand?

In August 2026, Knipex was the most searched among hand tool brands in New Zealand, with an estimated 3.2K branded searches and 37.3% estimated Share of Search within this set. Stanley is in 2nd place, 4.7 percentage points behind at 32.6% Share of Search.

New Zealand hand tool brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Knipex28.7% → 37.3%38.7%Jun 202627.6%Dec 20252nd → 1st
Stanley37.2% → 32.6%40.4%Dec 202532.6%Aug 20261st → 2nd
Kincrome27.3% → 23.1%27.3%Oct 202521.5%Jun 20263rd
Irwin3.5% → 4.3%4.3%Aug 20263.2%May 20264th
Stahlwille3.3% → 2.8%3.5%Feb 20262.4%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Knipex’s estimated Share of Search among hand tool brands in New Zealand increased from 28.7% to 37.3%.
  • Across the 11 months ending August 2026, Stanley’s estimated Share of Search among hand tool brands in New Zealand decreased from 37.2% to 32.6%.
  • Across the 11 months ending August 2026, Kincrome’s estimated Share of Search among hand tool brands in New Zealand decreased from 27.3% to 23.1%.
  • Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands in New Zealand increased from 3.5% to 4.3%.
  • Across the 11 months ending August 2026, Stahlwille’s estimated Share of Search among hand tool brands in New Zealand decreased from 3.3% to 2.8%.
  • Across the 11 months ending August 2026, Knipex’s estimated Share of Search among hand tool brands in New Zealand peaked at 38.7% in June 2026 and was lowest at 27.6% in December 2025.
  • Across the 11 months ending August 2026, Stanley’s estimated Share of Search among hand tool brands in New Zealand peaked at 40.4% in December 2025 and was lowest at 32.6% in August 2026.
  • Across the 11 months ending August 2026, Kincrome’s estimated Share of Search among hand tool brands in New Zealand peaked at 27.3% in October 2025 and was lowest at 21.5% in June 2026.
  • Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 3.2% in May 2026.
  • Across the 11 months ending August 2026, Stahlwille’s estimated Share of Search among hand tool brands in New Zealand peaked at 3.5% in February 2026 and was lowest at 2.4% in November 2025.
  • Across the 11 months ending August 2026, Knipex rose from 2nd to 1st among hand tool brands in New Zealand.
  • Across the 11 months ending August 2026, Stanley fell from 1st to 2nd among hand tool brands in New Zealand.

How did search popularity change for New Zealand hand tool brands in August 2026?

  1. In August 2026, Irwin gained estimated Share of Search among hand tool brands in New Zealand, from 3.5% to 4.3%.

  2. In August 2026, Kincrome lost estimated Share of Search among hand tool brands in New Zealand, from 23.8% to 23.1%.

  3. Estimated monthly branded searches for Knipex in New Zealand rose 62.8% over 11 measured months, from 2K to 3.2K in August 2026.

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