Kincrome vs Wera:Which is more popular?
In September 2026, Kincrome had more branded searches than Wera among hand tool brands in New Zealand. Kincrome had about 1,740 branded searches, while Wera had 1,120. Kincrome made up 14.9% of all hand tool brand searches we track, and Wera accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about hand tool brands, Kincrome appeared in three of the five answers and Wera in two. Kincrome was mentioned before Wera in three out of four answers that named either.
Who do people search for more?
Kincrome, about 55% more searches than Wera
Who does AI mention more?
Kincrome, mentioned in 3 of 5 answers, Wera in 2
Who does AI recommend more?
Kincrome, named ahead of Wera in 3 of 4 answers
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Top hand tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kincrome was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wera was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kincrome was listed before Wera in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bahco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kincrome3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wiha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Teng Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GearWrench0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand tool brands
5 answers
Asked ChatGPT
“Which hand tool brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand tool brands in New Zealand?”
Asked ChatGPT
“What's the best hand tool brand in New Zealand for home repairs and DIY?”
Searched Google, AI Overview
“hand tools nz”
Searched Google, AI Overview
“tool kit nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kincrome or Wera more popular in search?
This chart shows how often people search Google for Kincrome and Wera by name. Each line represents a brand's share of searches for all 12 hand tool brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kincrome, Wera. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bahco | Knipex | Kincrome | Stanley | Wera | Wiha | Teng Tools | GearWrench | Irwin | Stahlwille | Sidchrome | Stanley |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.7% | 16.4% | 18% | 10.3% | 7.4% | 7.2% | 8.9% | 6.6% | 1.8% | 2% | 1.6% | 1.2% |
| Nov 2025 | 20.7% | 15.8% | 17% | 9.4% | 9.9% | 7.7% | 7.9% | 5.2% | 1.9% | 1.6% | 1.7% | 1.2% |
| Dec 2025 | 23.7% | 15.4% | 16.6% | 11.7% | 9% | 6.6% | 6.5% | 5.1% | 1.8% | 1.5% | 1.1% | 0.89% |
| Jan 2026 | 19.7% | 16% | 15.9% | 10% | 8.4% | 7.6% | 8.9% | 6.5% | 2.1% | 1.8% | 1.5% | 1.6% |
| Feb 2026 | 21% | 16.1% | 13% | 10.6% | 10.6% | 7.8% | 8.1% | 6.4% | 2% | 2% | 1.7% | 0.78% |
| Mar 2026 | 18.6% | 19.2% | 13.3% | 11.1% | 9.1% | 7.5% | 8.9% | 6.4% | 1.9% | 1.7% | 1.2% | 0.92% |
| Apr 2026 | 17.4% | 17.9% | 14.1% | 12.3% | 9.2% | 7.9% | 8% | 6.4% | 2.1% | 2% | 1.7% | 0.96% |
| May 2026 | 17.7% | 19.7% | 14% | 10.1% | 9% | 7.9% | 8.4% | 6.9% | 1.8% | 2% | 2% | 0.45% |
| Jun 2026 | 17.7% | 20.6% | 13.8% | 10.4% | 8.7% | 7.4% | 8.7% | 7.1% | 1.9% | 1.8% | 1.4% | 0.42% |
| Jul 2026 | 20.1% | 19% | 14.3% | 9.8% | 9.9% | 8.1% | 7.4% | 5.6% | 2% | 1.6% | 1.5% | 0.73% |
| Aug 2026 | 18.6% | 20.1% | 13.9% | 9.2% | 9.8% | 9.2% | 7.3% | 6% | 2.3% | 1.5% | 1.4% | 0.7% |
| Sep 2026 | 20.1% | 18.1% | 14.9% | 10.8% | 9.6% | 7.4% | 7.2% | 6.5% | 1.6% | 1.6% | 1.3% | 0.94% |
How has the Kincrome and Wera comparison changed over the last 12 months?
3 findings
- Kincrome was ahead of Wera in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kincrome’s share of searches among hand tool brands in New Zealand moved from 18% to 14.9%, and its estimated monthly branded searches held steady at 1.7K.
- Across the 12 months ending September 2026, Wera’s share of searches among hand tool brands in New Zealand moved from 7.4% to 9.6%, and its estimated monthly branded searches moved from 700 to 1.1K.
How did search popularity change for New Zealand hand tool brands in September 2026?
3 changes
In September 2026, Stanley overtook Wera to rank 4th among hand tool brands in New Zealand, with 10.8% of the searches.
In September 2026, Kincrome gained share of searches among hand tool brands in New Zealand, from 13.9% to 14.9%.
Estimated monthly branded searches for Wera in New Zealand rose 60% over 12 measured months, from 700 to 1.1K in September 2026.
How are branded searches counted?
25 search terms
Brandwave collects information about searches that people make online using Kincrome’s and Wera’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kincrome
12 branded search terms
- kincrome
- kincrome advent calendar
- kincrome hand tools
- kincrome power tools
- kincrome socket set
- kincrome spanner
- kincrome tool box
- kincrome tool cabinet
- kincrome tool case
- kincrome tool kit
- kincrome tool set
- kincrome tools
Wera
13 branded search terms
- wera advent calendar
- wera allen keys
- wera allen wrenches
- wera hex keys
- wera screwdrivers
- wera set screwdriver
- wera socket set
- wera spanner set
- wera tool check
- wera tools
- wera tools allen keys
- wera torque screwdriver
- wera torque wrench
Other head-to-heads among hand tool brands
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