Brandwave

How popular isKincrome in search?

In August 2026, there were an estimated 2K branded searches for Kincrome in New Zealand which is up 6.3% over the last 11 months. Kincrome holds 23.1% estimated Share of Search among New Zealand hand tool brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Knipex37.3%
  2. Stanley32.6%
  3. Kincrome23.1%
  4. Irwin4.3%
  5. Stahlwille2.8%
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Which hand tool brands compete with Kincrome?

Kincrome against hand tool brands in New Zealand, by month

Share of Search by month for Knipex, Stanley, Kincrome, Irwin, Stahlwille. The figures are in the table below the chart.

View monthly share of search table
MonthKnipexStanleyKincromeIrwinStahlwille
Oct 202528.7%37.2%27.3%3.5%3.3%
Nov 202528.7%38.4%26.8%3.7%2.4%
Dec 202527.6%40.4%26%3.4%2.6%
Jan 202629.2%37.8%25.8%4%3.1%
Feb 202631.6%38.6%22.2%4.1%3.5%
Mar 202637.1%34.4%21.8%3.8%2.9%
Apr 202633.9%36.8%22.6%3.6%3.1%
May 202638%33.1%22.5%3.2%3.2%
Jun 202638.7%33.8%21.5%3.3%2.8%
Jul 202637%32.9%23.8%3.5%2.9%
Aug 202637.3%32.6%23.1%4.3%2.8%
Sep 2026—————

  1. 1.Knipex

    37.3%

    held 1st · 3.2K estimated branded searches · +5.2% vs prior month · +0.3 points

  2. 2.Stanley

    32.6%

    held 2nd · 2.8K estimated branded searches · +3.3% vs prior month · -0.3 points

  3. 3.Kincrome

    23.1%

    held 3rd · 2K estimated branded searches · +1.5% vs prior month · -0.6 points

  4. 4.Irwin

    4.3%

    held 4th · 370 estimated branded searches · +27.6% vs prior month · +0.8 points

  5. 5.Stahlwille

    2.8%

    held 5th · 240 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Kincrome and its closest rivals

How has branded search demand for Kincrome changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kincrome in New Zealand rose from 1.9K to 2K.
  • Across the 11 months ending August 2026, Kincrome’s estimated Share of Search among hand tool brands in New Zealand decreased from 27.3% to 23.1%.
  • Across the 11 months ending August 2026, Kincrome’s estimated Share of Search among hand tool brands in New Zealand peaked at 27.3% in October 2025 and was lowest at 21.5% in June 2026.

How did search popularity change for New Zealand hand tool brands in August 2026?

  1. In August 2026, Irwin gained estimated Share of Search among hand tool brands in New Zealand, from 3.5% to 4.3%.

  2. In August 2026, Kincrome lost estimated Share of Search among hand tool brands in New Zealand, from 23.8% to 23.1%.

  3. Estimated monthly branded searches for Knipex in New Zealand rose 62.8% over 11 measured months, from 2K to 3.2K in August 2026.

How is Kincrome measured?

Brandwave collects information about searches that people make online using Kincrome’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

15 branded search terms

  • kincrome
  • kincrome advent calendar
  • kincrome hand tools
  • kincrome near me
  • kincrome nz
  • kincrome online
  • kincrome power tools
  • kincrome socket set
  • kincrome spanner
  • kincrome tool box
  • kincrome tool cabinet
  • kincrome tool case
  • kincrome tool kit
  • kincrome tool set
  • kincrome tools

Do you work for Kincrome? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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