Brandwave

How popular isKincrome?

In September 2026, people searched for Kincrome by name about 1,740 times in New Zealand, about the same as the previous year. These searches made up 45% of all New Zealand ratchet spanners brand searches, placing Kincrome first out of five brands. When we asked both ChatGPT and Google AI Overviews about ratchet spanners brands, Kincrome appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Kincrome is the most searched of 5 competitors and the most recommended in AI answers.

  1. KincromeShare of searches 45%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. ToolPROShare of searches 28.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. BahcoShare of searches 12.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. GearWrenchShare of searches 12.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. MilwaukeeShare of searches 1.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top ratchet spanners brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kincrome appeared in all four answers. Kincrome is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kincrome1st
  2. GearWrench2nd
  3. ToolPRO3rd
  4. Bahco4th
  5. Milwaukee5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kincrome4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ToolPRO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GearWrench4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bahco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ratchet spanners brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ratchet spanners brands compete with Kincrome?

Kincrome against ratchet spanners brands in New Zealand, by month

Share of searches by month for Kincrome, ToolPRO, Bahco, GearWrench. The figures are in the table below the chart.

View monthly share of searches table
MonthKincromeToolPROBahcoGearWrenchMilwaukee
Oct 202546.8%30%8.9%13.3%1%
Nov 202546.2%31.5%11.5%9.3%1.4%
Dec 202543.3%32.6%12.7%10.4%0.98%
Jan 202641.9%33.2%12.1%12.1%0.75%
Feb 202640.3%30.9%13.7%13.7%1.3%
Mar 202640.3%34.1%12.4%12.4%0.78%
Apr 202641.7%34.6%12.6%10.2%0.79%
May 202641.2%32.5%12.7%12.7%0.97%
Jun 202642.4%31.8%12.4%12.4%0.96%
Jul 202645.7%29.3%13%10.7%1.3%
Aug 202642.6%31.3%12.2%12.2%1.6%
Sep 202645%28.3%12.5%12.5%1.6%

  1. 1.Kincrome

    45%

    Held 1st. 1.4K estimated branded searches, +2.9% vs prior month. Share +2.4 points.

  2. 2.ToolPRO

    28.3%

    Held 2nd. 880 estimated branded searches, -12% vs prior month. Share -3.1 points.

  3. 3.Bahco

    12.5%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.GearWrench

    12.5%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Milwaukee

    1.6%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kincrome and its closest rivals

Every comparison with Kincrome

16 comparisons

How has branded search demand for Kincrome changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kincrome in New Zealand held steady at 1.7K.
  • Across the 12 months ending September 2026, Kincrome’s share of searches among ratchet spanners brands in New Zealand decreased from 46.8% to 45%.
  • Across the 12 months ending September 2026, Kincrome’s share of searches among ratchet spanners brands in New Zealand peaked at 46.8% in October 2025 and was lowest at 40.3% in March 2026.

How did search popularity change for New Zealand ratchet spanners brands in September 2026?

4 changes

  1. In September 2026, Kincrome gained share of searches among ratchet spanners brands in New Zealand, from 42.6% to 45%.

  2. In September 2026, ToolPRO lost share of searches among ratchet spanners brands in New Zealand, from 31.3% to 28.3%.

  3. Milwaukee’s share of searches among ratchet spanners brands in New Zealand has gained ground for 3 months in a row, from 0.96% to 1.6% in September 2026.

  4. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

How are Kincrome’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Kincrome’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kincrome
  • kincrome advent calendar
  • kincrome hand tools
  • kincrome power tools
  • kincrome socket set
  • kincrome spanner
  • kincrome tool box
  • kincrome tool cabinet
  • kincrome tool case
  • kincrome tool kit
  • kincrome tool set
  • kincrome tools

Do you work for Kincrome? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kincrome compete?

Kincrome is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rubber mallet brands4th of 611.4%Show ranking
Hand tool brands3rd of 1214.9%Show ranking
Ratchet spanners brands1st of 545%Shown above
Creator with pink hair and a pink jacket

Is Kincrome your brand?

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