Brandwave

How popular isKincrome?

In September 2026, people searched for Kincrome by name about 1,740 times in New Zealand, about the same as the previous year. These searches made up 11.4% of all New Zealand rubber mallet brand searches, placing Kincrome fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about rubber mallet brands, Kincrome appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Kincrome is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. DeWaltShare of searches 40.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MilwaukeeShare of searches 24.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. FullerShare of searches 13.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. KincromeShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. ThorShare of searches 10.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top rubber mallet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kincrome was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kincrome is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Halder1st
  2. Kincrome2nd
  3. Thor3rd
  4. Fuller4th
  5. DeWalt–
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kincrome4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fuller3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Halder3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rubber mallet brands

5 answers

  • Asked ChatGPT

    “Which rubber mallet brand should I buy in New Zealand?”

    1. 1Thor
    2. 2Kincrome
    3. 3Fuller

  • Asked ChatGPT

    “What are the best rubber mallet brands in New Zealand?”

    1. 1Halder
    2. 2Thor
    3. 3Kincrome
    4. 4Fuller

  • Asked ChatGPT

    “What's the best rubber mallet brand in New Zealand for general home use?”

    1. 1Kincrome

  • Searched Google, AI Overview

    “best rubber mallet”

    1. 1Halder

  • Searched Google, AI Overview

    “rubber mallet brands”

    1. 1Halder
    2. 2Kincrome
    3. 3Fuller

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which rubber mallet brands compete with Kincrome?

Kincrome against rubber mallet brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee, Fuller, Kincrome, Thor. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeFullerKincromeThorHalder
Oct 202537.9%19.9%21.7%12.4%8%0.18%
Nov 202545.6%18.6%18.3%9.8%7.6%0.08%
Dec 202537.3%18.4%25%11.5%7.6%0.17%
Jan 202639.2%16.5%27.1%10.4%6.7%0.09%
Feb 202641%20.4%22.8%8.9%6.8%0.09%
Mar 202641.1%20.7%22%9.5%6.6%0.09%
Apr 202639.9%20.1%22.9%10.1%6.9%0.1%
May 202639.5%24.7%17.4%11.6%6.6%0.18%
Jun 202645.1%23.7%13.7%11.3%6.1%0.09%
Jul 202639%23.4%17.1%12.4%7.9%0.18%
Aug 202638.4%28.8%12.3%10.5%10%0.08%
Sep 202640.7%24.1%13.1%11.4%10.6%0.16%

  1. 1.DeWalt

    40.7%

    Held 1st. 5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Milwaukee

    24.1%

    Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.

  3. 3.Fuller

    13.1%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Kincrome

    11.4%

    Held 4th. 1.4K estimated branded searches, +2.9% vs prior month. Share +1 points.

  5. 5.Thor

    10.6%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Halder

    0.16%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share +0.1 points.

Compare popularity between Kincrome and its closest rivals

Every comparison with Kincrome

16 comparisons

How has branded search demand for Kincrome changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kincrome in New Zealand held steady at 1.7K.
  • Across the 12 months ending September 2026, Kincrome’s share of searches among rubber mallet brands in New Zealand decreased from 12.4% to 11.4%.
  • Across the 12 months ending September 2026, Kincrome’s share of searches among rubber mallet brands in New Zealand peaked at 12.4% in October 2025 and was lowest at 8.9% in February 2026.

How did search popularity change for New Zealand rubber mallet brands in September 2026?

5 changes

  1. In September 2026, DeWalt gained share of searches among rubber mallet brands in New Zealand, from 38.4% to 40.7%.

  2. In September 2026, Kincrome gained share of searches among rubber mallet brands in New Zealand, from 10.5% to 11.4%.

  3. In September 2026, Fuller gained share of searches among rubber mallet brands in New Zealand, from 12.3% to 13.1%.

  4. In September 2026, Thor gained share of searches among rubber mallet brands in New Zealand, from 10% to 10.6%.

  5. In September 2026, Milwaukee lost share of searches among rubber mallet brands in New Zealand, from 28.8% to 24.1%.

How are Kincrome’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Kincrome’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kincrome
  • kincrome advent calendar
  • kincrome hand tools
  • kincrome power tools
  • kincrome socket set
  • kincrome spanner
  • kincrome tool box
  • kincrome tool cabinet
  • kincrome tool case
  • kincrome tool kit
  • kincrome tool set
  • kincrome tools

Do you work for Kincrome? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kincrome compete?

Kincrome is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rubber mallet brands4th of 611.4%Shown above
Hand tool brands3rd of 1214.9%Show ranking
Ratchet spanners brands1st of 545%Show ranking
Creator with pink hair and a pink jacket

Is Kincrome your brand?

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