Irwin vs Kincrome:Which is more popular by branded search in New Zealand?
In August 2026, Kincrome had more branded searches than Irwin among hand tool brands in New Zealand. Kincrome was estimated to have 2K branded searches compared to Irwin’s 370, and held a 23.1% Share of Search versus Irwin’s 4.3%.
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Which is more popular in search, Irwin or Kincrome?
Compare the hand tool brands New Zealand tradies and DIYers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kincrome, Irwin. The figures are in the table below the chart.
View monthly share of search table
| Month | Knipex | Stanley | Kincrome | Irwin | Stahlwille |
|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 37.2% | 27.3% | 3.5% | 3.3% |
| Nov 2025 | 28.7% | 38.4% | 26.8% | 3.7% | 2.4% |
| Dec 2025 | 27.6% | 40.4% | 26% | 3.4% | 2.6% |
| Jan 2026 | 29.2% | 37.8% | 25.8% | 4% | 3.1% |
| Feb 2026 | 31.6% | 38.6% | 22.2% | 4.1% | 3.5% |
| Mar 2026 | 37.1% | 34.4% | 21.8% | 3.8% | 2.9% |
| Apr 2026 | 33.9% | 36.8% | 22.6% | 3.6% | 3.1% |
| May 2026 | 38% | 33.1% | 22.5% | 3.2% | 3.2% |
| Jun 2026 | 38.7% | 33.8% | 21.5% | 3.3% | 2.8% |
| Jul 2026 | 37% | 32.9% | 23.8% | 3.5% | 2.9% |
| Aug 2026 | 37.3% | 32.6% | 23.1% | 4.3% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Irwin and Kincrome comparison changed over the last 12 months?
3 findings
- Kincrome was ahead of Irwin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands in New Zealand moved from 3.5% to 4.3%, and its estimated monthly branded searches moved from 240 to 370.
- Across the 11 months ending August 2026, Kincrome’s estimated Share of Search among hand tool brands in New Zealand moved from 27.3% to 23.1%, and its estimated monthly branded searches moved from 1.9K to 2K.
How did search popularity change for New Zealand hand tool brands in August 2026?
2 changes
In August 2026, Irwin gained estimated Share of Search among hand tool brands in New Zealand, from 3.5% to 4.3%.
In August 2026, Kincrome lost estimated Share of Search among hand tool brands in New Zealand, from 23.8% to 23.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Irwin’s and Kincrome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Irwin
7 branded search terms
- irwin clamps
- irwin hand tools
- irwin socket set
- irwin spanner
- irwin tool kit
- irwin tools
- irwin tools quick grip
Kincrome
15 branded search terms
- kincrome
- kincrome advent calendar
- kincrome hand tools
- kincrome near me
- kincrome nz
- kincrome online
- kincrome power tools
- kincrome socket set
- kincrome spanner
- kincrome tool box
- kincrome tool cabinet
- kincrome tool case
- kincrome tool kit
- kincrome tool set
- kincrome tools
Put your own brand in this comparison
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