How popular isIrwin in search?
In August 2026, there were an estimated 370 branded searches for Irwin in New Zealand which is up 54.2% over the last 11 months. Irwin holds 4.3% estimated Share of Search among New Zealand hand tool brands and is ranked 4th of 5 competitors for search popularity.
Knipex37.3%
Stanley32.6%
Kincrome23.1%
Irwin4.3%
Stahlwille2.8%
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Which hand tool brands compete with Irwin?
Share of Search by month for Knipex, Stanley, Kincrome, Irwin, Stahlwille. The figures are in the table below the chart.
View monthly share of search table
| Month | Knipex | Stanley | Kincrome | Irwin | Stahlwille |
|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 37.2% | 27.3% | 3.5% | 3.3% |
| Nov 2025 | 28.7% | 38.4% | 26.8% | 3.7% | 2.4% |
| Dec 2025 | 27.6% | 40.4% | 26% | 3.4% | 2.6% |
| Jan 2026 | 29.2% | 37.8% | 25.8% | 4% | 3.1% |
| Feb 2026 | 31.6% | 38.6% | 22.2% | 4.1% | 3.5% |
| Mar 2026 | 37.1% | 34.4% | 21.8% | 3.8% | 2.9% |
| Apr 2026 | 33.9% | 36.8% | 22.6% | 3.6% | 3.1% |
| May 2026 | 38% | 33.1% | 22.5% | 3.2% | 3.2% |
| Jun 2026 | 38.7% | 33.8% | 21.5% | 3.3% | 2.8% |
| Jul 2026 | 37% | 32.9% | 23.8% | 3.5% | 2.9% |
| Aug 2026 | 37.3% | 32.6% | 23.1% | 4.3% | 2.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.3% | 3.2K | +5.2% | +0.3 points | |
| 2, held 2nd | 32.6% | 2.8K | +3.3% | -0.3 points | |
| 3, held 3rd | 23.1% | 2K | +1.5% | -0.6 points | |
| 4, held 4th | 4.3% | 370 | +27.6% | +0.8 points | |
| 5, held 5th | 2.8% | 240 | 0% | -0.1 points |
1.
Knipex37.3%
held 1st · 3.2K estimated branded searches · +5.2% vs prior month · +0.3 points
2.
Stanley32.6%
held 2nd · 2.8K estimated branded searches · +3.3% vs prior month · -0.3 points
3.
Kincrome23.1%
held 3rd · 2K estimated branded searches · +1.5% vs prior month · -0.6 points
4.
Irwin4.3%
held 4th · 370 estimated branded searches · +27.6% vs prior month · +0.8 points
2.8%
held 5th · 240 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Irwin and its closest rivals
How has branded search demand for Irwin changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Irwin in New Zealand rose from 240 to 370.
- Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands in New Zealand increased from 3.5% to 4.3%.
- Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands in New Zealand peaked at 4.3% in August 2026 and was lowest at 3.2% in May 2026.
How did search popularity change for New Zealand hand tool brands in August 2026?
3 changes
In August 2026, Irwin gained estimated Share of Search among hand tool brands in New Zealand, from 3.5% to 4.3%.
In August 2026, Kincrome lost estimated Share of Search among hand tool brands in New Zealand, from 23.8% to 23.1%.
Estimated monthly branded searches for Knipex in New Zealand rose 62.8% over 11 measured months, from 2K to 3.2K in August 2026.
How is Irwin measured?
Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- irwin clamps
- irwin hand tools
- irwin socket set
- irwin spanner
- irwin tool kit
- irwin tools
- irwin tools quick grip
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Is Irwin your brand?
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