Irwin vs Wiss:Which is more popular?
In September 2026, Irwin had more branded searches than Wiss among aviation snips brands in New Zealand. Irwin had about 170 branded searches, while Wiss had 90. Irwin made up 1.6% of all aviation snips brand searches we track, and Wiss accounted for 0.83%. When we asked ChatGPT and Google AI Overviews about aviation snips brands, both Irwin and Wiss appeared in all three answers. Wiss was mentioned before Irwin in every answer.
Who do people search for more?
Irwin, about 89% more searches than Wiss
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Wiss, named ahead of Irwin in every answer
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Top aviation snips brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Irwin and Wiss showed up in all three answers. Wiss was listed before Irwin in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about aviation snips brands
3 answers
Asked ChatGPT
“Which aviation snips brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best aviation snips brands in New Zealand?”
Asked ChatGPT
“What's the best aviation snips brand in New Zealand for sheet metal cutting?”
Searched Google, AI Overview
“best aviation snips”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tin snips nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Irwin or Wiss more popular in search?
This chart shows how often people search Google for Irwin and Wiss by name. Each line represents a brand's share of searches for all six aviation snips brands we track, month by month, from searches in New Zealand.
Share of searches by month for Irwin, Wiss. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Knipex | Midwest Snips | Irwin | Wiss |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 26.2% | 19.9% | 1.3% | 1.8% | 0.95% |
| Nov 2025 | 57.5% | 23.5% | 15.4% | 1.3% | 1.5% | 0.77% |
| Dec 2025 | 51% | 25.1% | 19.6% | 1.3% | 1.8% | 1.2% |
| Jan 2026 | 53.7% | 22.7% | 19.6% | 1.2% | 2.1% | 0.77% |
| Feb 2026 | 51.1% | 25.4% | 19.2% | 1.7% | 1.9% | 0.71% |
| Mar 2026 | 47.9% | 24.2% | 23.3% | 1.8% | 1.9% | 0.86% |
| Apr 2026 | 48.6% | 24.5% | 22.5% | 1.3% | 2.2% | 0.93% |
| May 2026 | 43% | 26.9% | 25% | 1.7% | 1.9% | 1.5% |
| Jun 2026 | 45.3% | 23.9% | 24.9% | 1.8% | 1.8% | 2.3% |
| Jul 2026 | 42.4% | 25.4% | 26.2% | 2.6% | 2.1% | 1.3% |
| Aug 2026 | 40.8% | 30.7% | 23.3% | 2.1% | 2.3% | 0.82% |
| Sep 2026 | 46.2% | 27.3% | 22.1% | 1.9% | 1.6% | 0.83% |
How has the Irwin and Wiss comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Wiss took it in June 2026, Irwin took it in July 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among aviation snips brands in New Zealand moved from 1.8% to 1.6%, and its estimated monthly branded searches moved from 150 to 170.
- Across the 12 months ending September 2026, Wiss’ share of searches among aviation snips brands in New Zealand moved from 0.95% to 0.83%, and its estimated monthly branded searches moved from 80 to 90.
How did search popularity change for New Zealand aviation snips brands in September 2026?
2 changes
In September 2026, Irwin lost share of searches among aviation snips brands in New Zealand, from 2.3% to 1.6%.
Estimated monthly branded searches for Wiss in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Irwin’s and Wiss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among aviation snips brands
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