Brandwave

How popular isKnipex?

In September 2026, people searched for Knipex by name about 2,420 times in New Zealand, a 42.4% increase from the previous year. These searches made up 22.1% of all New Zealand aviation snips brand searches, placing Knipex third out of six brands. When we asked both ChatGPT and Google AI Overviews about aviation snips brands, Knipex did not appear in any of the answers.

Search and AI answers in September 2026

Knipex is the third most searched of 6 competitors and not listed in any AI answer.

  1. DeWaltShare of searches 46.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. MilwaukeeShare of searches 27.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. KnipexShare of searches 22.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Midwest SnipsShare of searches 1.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. IrwinShare of searches 1.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th

+1 more

Knipex website (opens in a new tab)

Follow Knipex and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top aviation snips brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Knipex did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Midwest Snips1st
  2. Wiss2nd
  3. Milwaukee3rd
  4. Irwin4th
  5. DeWalt–
  6. Knipex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Midwest Snips3 of 3Named in 3 of 3 ChatGPT answers
  • Irwin3 of 3Named in 3 of 3 ChatGPT answers
  • Wiss3 of 3Named in 3 of 3 ChatGPT answers
  • Milwaukee2 of 3Named in 2 of 3 ChatGPT answers
  • DeWalt0 of 3Named in 0 of 3 ChatGPT answers
  • Knipex0 of 3Named in 0 of 3 ChatGPT answers

See every answer about aviation snips brands

3 answers

  • Asked ChatGPT

    “Which aviation snips brand should I buy in New Zealand?”

    1. 1Milwaukee
    2. 2Wiss
    3. 3Irwin
    4. 4Midwest Snips

  • Asked ChatGPT

    “What are the best aviation snips brands in New Zealand?”

    1. 1Midwest Snips
    2. 2Wiss
    3. 3Milwaukee
    4. 4Irwin

  • Asked ChatGPT

    “What's the best aviation snips brand in New Zealand for sheet metal cutting?”

    1. 1Midwest Snips
    2. 2Wiss
    3. 3Irwin

  • Searched Google, AI Overview

    “best aviation snips”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tin snips nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which aviation snips brands compete with Knipex?

Knipex against aviation snips brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee, Knipex. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeKnipexMidwest SnipsIrwinWiss
Oct 202549.9%26.2%19.9%1.3%1.8%0.95%
Nov 202557.5%23.5%15.4%1.3%1.5%0.77%
Dec 202551%25.1%19.6%1.3%1.8%1.2%
Jan 202653.7%22.7%19.6%1.2%2.1%0.77%
Feb 202651.1%25.4%19.2%1.7%1.9%0.71%
Mar 202647.9%24.2%23.3%1.8%1.9%0.86%
Apr 202648.6%24.5%22.5%1.3%2.2%0.93%
May 202643%26.9%25%1.7%1.9%1.5%
Jun 202645.3%23.9%24.9%1.8%1.8%2.3%
Jul 202642.4%25.4%26.2%2.6%2.1%1.3%
Aug 202640.8%30.7%23.3%2.1%2.3%0.82%
Sep 202646.2%27.3%22.1%1.9%1.6%0.83%

  1. 1.DeWalt

    46.2%

    Held 1st. 5K estimated branded searches, 0% vs prior month. Share +5.4 points.

  2. 2.Milwaukee

    27.3%

    Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -3.3 points.

  3. 3.Knipex

    22.1%

    Held 3rd. 2.4K estimated branded searches, -16.5% vs prior month. Share -1.2 points.

  4. 4.Midwest Snips

    1.9%

    Moved from 5th to 4th. 210 estimated branded searches, -19.2% vs prior month. Share -0.2 points.

  5. 5.Irwin

    1.6%

    Moved from 4th to 5th. 170 estimated branded searches, -39.3% vs prior month. Share -0.7 points.

  6. 6.Wiss

    0.83%

    Held 6th. 90 estimated branded searches, -10% vs prior month. Share 0 points.

Compare popularity between Knipex and its closest rivals

Every comparison with Knipex

19 comparisons

How has branded search demand for Knipex changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Knipex in New Zealand rose from 1.7K to 2.4K.
  • Across the 12 months ending September 2026, Knipex’s share of searches among aviation snips brands in New Zealand increased from 19.9% to 22.1%.
  • Across the 12 months ending September 2026, Knipex’s share of searches among aviation snips brands in New Zealand peaked at 26.2% in July 2026 and was lowest at 15.4% in November 2025.

How did search popularity change for New Zealand aviation snips brands in September 2026?

6 changes

  1. In September 2026, DeWalt gained share of searches among aviation snips brands in New Zealand, from 40.8% to 46.2%.

  2. In September 2026, Milwaukee lost share of searches among aviation snips brands in New Zealand, from 30.7% to 27.3%.

  3. In September 2026, Knipex lost share of searches among aviation snips brands in New Zealand, from 23.3% to 22.1%.

  4. In September 2026, Irwin lost share of searches among aviation snips brands in New Zealand, from 2.3% to 1.6%.

  5. In September 2026, Midwest Snips rose from 5th to 4th among aviation snips brands in New Zealand.

  6. Estimated monthly branded searches for Wiss in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.

How are Knipex’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Knipex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cobra knipex pliers
  • knipex
  • knipex cable stripper
  • knipex circlip pliers
  • knipex cobra
  • knipex cobra xs
  • knipex cutters
  • knipex ergostrip
  • knipex hand tools
  • knipex pliers
  • knipex side cutters
  • knipex socket set
  • knipex spanner
  • knipex tool
  • knipex tool kit

Do you work for Knipex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Knipex compete?

Knipex is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pipe cutter brands4th of 711.9%Show ranking
Cable cutter brands4th of 412.2%Show ranking
Hand tool brands2nd of 1218.1%Show ranking
Aviation snips brands3rd of 622.1%Shown above
PVC cutter brands3rd of 522.5%Show ranking
Cable stripper brands3rd of 323.1%Show ranking
Bolt cutters brands2nd of 525.3%Show ranking
Pipe wrench brands1st of 567%Show ranking
Creator with pink hair and a pink jacket

Is Knipex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free