Brandwave

How popular isKnipex?

In September 2026, people searched for Knipex by name about 2,420 times in New Zealand, a 42.4% increase from the previous year. These searches made up 22.5% of all New Zealand PVC cutter brand searches, placing Knipex third out of five brands. When we asked both ChatGPT and Google AI Overviews about PVC cutter brands, Knipex appeared in two of the four answers and was the third most recommended of the five.

Search and AI answers in September 2026

Knipex is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. DeWaltShare of searches 47.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. MilwaukeeShare of searches 27.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. KnipexShare of searches 22.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. RIDGIDShare of searches 2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. RothenbergerShare of searches 0.66%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top PVC cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Knipex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Knipex is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Rothenberger2nd
  3. Knipex3rd
  4. Milwaukee4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RIDGID3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rothenberger3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about PVC cutter brands

4 answers

  • Asked ChatGPT

    “Which PVC cutter brand should I buy in New Zealand?”

    1. 1RIDGID
    2. 2Rothenberger
    3. 3Knipex
    4. 4Milwaukee

  • Asked ChatGPT

    “What are the best PVC cutter brands in New Zealand?”

    1. 1RIDGID
    2. 2Knipex
    3. 3Rothenberger
    4. 4Milwaukee

  • Asked ChatGPT

    “What's the best PVC cutter brand in New Zealand for pipe cutting?”

    1. 1Rothenberger
    2. 2RIDGID

  • Searched Google, AI Overview

    “pvc pipe cutter”

    1. 1Milwaukee

  • Searched Google, AI Overview

    “best pvc cutter”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which PVC cutter brands compete with Knipex?

Knipex against PVC cutter brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee, Knipex. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeKnipexRIDGIDRothenberger
Oct 202550.4%26.5%20.1%1.7%1.3%
Nov 202558.4%23.9%15.7%1.4%0.68%
Dec 202552.4%25.8%20.1%1.1%0.49%
Jan 202654.8%23.1%20%1.4%0.65%
Feb 202652.1%25.9%19.5%1.3%1.1%
Mar 202649.1%24.8%23.9%1.5%0.77%
Apr 202649.7%25%23%1.7%0.59%
May 202644.4%27.7%25.8%1.4%0.72%
Jun 202647.3%24.9%26%1.3%0.63%
Jul 202643.8%26.3%27.1%2.1%0.71%
Aug 202642.3%31.8%24.2%1.2%0.59%
Sep 202647.1%27.8%22.5%2%0.66%

  1. 1.DeWalt

    47.1%

    Held 1st. 5K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Milwaukee

    27.8%

    Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -3.9 points.

  3. 3.Knipex

    22.5%

    Held 3rd. 2.4K estimated branded searches, -16.5% vs prior month. Share -1.7 points.

  4. 4.RIDGID

    2%

    Held 4th. 210 estimated branded searches, +50% vs prior month. Share +0.8 points.

  5. 5.Rothenberger

    0.66%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Knipex and its closest rivals

Every comparison with Knipex

19 comparisons

How has branded search demand for Knipex changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Knipex in New Zealand rose from 1.7K to 2.4K.
  • Across the 12 months ending September 2026, Knipex’s share of searches among PVC cutter brands in New Zealand increased from 20.1% to 22.5%.
  • Across the 12 months ending September 2026, Knipex’s share of searches among PVC cutter brands in New Zealand peaked at 27.1% in July 2026 and was lowest at 15.7% in November 2025.

How did search popularity change for New Zealand PVC cutter brands in September 2026?

5 changes

  1. In September 2026, DeWalt gained share of searches among PVC cutter brands in New Zealand, from 42.3% to 47.1%.

  2. In September 2026, RIDGID gained share of searches among PVC cutter brands in New Zealand, from 1.2% to 2%.

  3. In September 2026, Milwaukee lost share of searches among PVC cutter brands in New Zealand, from 31.8% to 27.8%.

  4. In September 2026, Knipex lost share of searches among PVC cutter brands in New Zealand, from 24.2% to 22.5%.

  5. Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

How are Knipex’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Knipex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cobra knipex pliers
  • knipex
  • knipex cable stripper
  • knipex circlip pliers
  • knipex cobra
  • knipex cobra xs
  • knipex cutters
  • knipex ergostrip
  • knipex hand tools
  • knipex pliers
  • knipex side cutters
  • knipex socket set
  • knipex spanner
  • knipex tool
  • knipex tool kit

Do you work for Knipex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Knipex compete?

Knipex is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pipe cutter brands4th of 711.9%Show ranking
Cable cutter brands4th of 412.2%Show ranking
Hand tool brands2nd of 1218.1%Show ranking
Aviation snips brands3rd of 622.1%Show ranking
PVC cutter brands3rd of 522.5%Shown above
Cable stripper brands3rd of 323.1%Show ranking
Bolt cutters brands2nd of 525.3%Show ranking
Pipe wrench brands1st of 567%Show ranking
Creator with pink hair and a pink jacket

Is Knipex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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