Brandwave

How popular isRIDGID?

In September 2026, people searched for RIDGID by name about 210 times in New Zealand, a 50% increase from the previous year. These searches made up 2% of all New Zealand PVC cutter brand searches, placing RIDGID fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about PVC cutter brands, RIDGID appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

RIDGID is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. DeWaltShare of searches 47.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. MilwaukeeShare of searches 27.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. KnipexShare of searches 22.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. RIDGIDShare of searches 2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. RothenbergerShare of searches 0.66%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top PVC cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, RIDGID was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. RIDGID is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Rothenberger2nd
  3. Knipex3rd
  4. Milwaukee4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RIDGID3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rothenberger3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about PVC cutter brands

4 answers

  • Asked ChatGPT

    “Which PVC cutter brand should I buy in New Zealand?”

    1. 1RIDGID
    2. 2Rothenberger
    3. 3Knipex
    4. 4Milwaukee

  • Asked ChatGPT

    “What are the best PVC cutter brands in New Zealand?”

    1. 1RIDGID
    2. 2Knipex
    3. 3Rothenberger
    4. 4Milwaukee

  • Asked ChatGPT

    “What's the best PVC cutter brand in New Zealand for pipe cutting?”

    1. 1Rothenberger
    2. 2RIDGID

  • Searched Google, AI Overview

    “pvc pipe cutter”

    1. 1Milwaukee

  • Searched Google, AI Overview

    “best pvc cutter”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which PVC cutter brands compete with RIDGID?

RIDGID against PVC cutter brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee, Knipex, RIDGID. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeKnipexRIDGIDRothenberger
Oct 202550.4%26.5%20.1%1.7%1.3%
Nov 202558.4%23.9%15.7%1.4%0.68%
Dec 202552.4%25.8%20.1%1.1%0.49%
Jan 202654.8%23.1%20%1.4%0.65%
Feb 202652.1%25.9%19.5%1.3%1.1%
Mar 202649.1%24.8%23.9%1.5%0.77%
Apr 202649.7%25%23%1.7%0.59%
May 202644.4%27.7%25.8%1.4%0.72%
Jun 202647.3%24.9%26%1.3%0.63%
Jul 202643.8%26.3%27.1%2.1%0.71%
Aug 202642.3%31.8%24.2%1.2%0.59%
Sep 202647.1%27.8%22.5%2%0.66%

  1. 1.DeWalt

    47.1%

    Held 1st. 5K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Milwaukee

    27.8%

    Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -3.9 points.

  3. 3.Knipex

    22.5%

    Held 3rd. 2.4K estimated branded searches, -16.5% vs prior month. Share -1.7 points.

  4. 4.RIDGID

    2%

    Held 4th. 210 estimated branded searches, +50% vs prior month. Share +0.8 points.

  5. 5.Rothenberger

    0.66%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between RIDGID and its closest rivals

Every comparison with RIDGID

7 comparisons

How has branded search demand for RIDGID changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RIDGID in New Zealand rose from 140 to 210.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among PVC cutter brands in New Zealand peaked at 2.1% in July 2026 and was lowest at 1.1% in December 2025.

How did search popularity change for New Zealand PVC cutter brands in September 2026?

5 changes

  1. In September 2026, DeWalt gained share of searches among PVC cutter brands in New Zealand, from 42.3% to 47.1%.

  2. In September 2026, RIDGID gained share of searches among PVC cutter brands in New Zealand, from 1.2% to 2%.

  3. In September 2026, Milwaukee lost share of searches among PVC cutter brands in New Zealand, from 31.8% to 27.8%.

  4. In September 2026, Knipex lost share of searches among PVC cutter brands in New Zealand, from 24.2% to 22.5%.

  5. Estimated monthly branded searches for Rothenberger in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

How are RIDGID’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using RIDGID’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ridgid

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How the Brand Demand Index is measured

Where does RIDGID compete?

RIDGID is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pipe cutter brands5th of 71.1%Show ranking
PVC cutter brands4th of 52%Shown above
Pipe wrench brands4th of 56.1%Show ranking
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