Brandwave

DeWalt vs RIDGID:Which is more popular?

In September 2026, DeWalt had more branded searches than RIDGID among PVC cutter brands in New Zealand. DeWalt had about 4,990 branded searches, while RIDGID had 210. DeWalt made up 47.1% of all PVC cutter brand searches we track, and RIDGID accounted for 2%. When we asked ChatGPT and Google AI Overviews about PVC cutter brands, RIDGID appeared in three of the four answers and DeWalt in none.

Among PVC cutter brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 24 searches for every 1 for RIDGID

DeWalt 5K searchesRIDGID 210 searches

Who does AI mention more?

RIDGID, mentioned in 3 of 4 answers, DeWalt in 0

RIDGID in 3 of 4DeWalt in 0 of 4

Who does AI recommend more?

RIDGID, the only one of the two named

RIDGID first in 3DeWalt never named

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Top PVC cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, RIDGID was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DeWalt did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Rothenberger2nd
  3. Knipex3rd
  4. Milwaukee4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RIDGID3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rothenberger3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about PVC cutter brands

4 answers

  • Asked ChatGPT

    “Which PVC cutter brand should I buy in New Zealand?”

    1. 1RIDGID
    2. 2Rothenberger
    3. 3Knipex
    4. 4Milwaukee

  • Asked ChatGPT

    “What are the best PVC cutter brands in New Zealand?”

    1. 1RIDGID
    2. 2Knipex
    3. 3Rothenberger
    4. 4Milwaukee

  • Asked ChatGPT

    “What's the best PVC cutter brand in New Zealand for pipe cutting?”

    1. 1Rothenberger
    2. 2RIDGID

  • Searched Google, AI Overview

    “pvc pipe cutter”

    1. 1Milwaukee

  • Searched Google, AI Overview

    “best pvc cutter”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or RIDGID more popular in search?

This chart shows how often people search Google for DeWalt and RIDGID by name. Each line represents a brand's share of searches for all five PVC cutter brands we track, month by month, from searches in New Zealand.

DeWalt and RIDGID among PVC cutter brands in New Zealand, by month

Share of searches by month for DeWalt, RIDGID. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeKnipexRIDGIDRothenberger
Oct 202550.4%26.5%20.1%1.7%1.3%
Nov 202558.4%23.9%15.7%1.4%0.68%
Dec 202552.4%25.8%20.1%1.1%0.49%
Jan 202654.8%23.1%20%1.4%0.65%
Feb 202652.1%25.9%19.5%1.3%1.1%
Mar 202649.1%24.8%23.9%1.5%0.77%
Apr 202649.7%25%23%1.7%0.59%
May 202644.4%27.7%25.8%1.4%0.72%
Jun 202647.3%24.9%26%1.3%0.63%
Jul 202643.8%26.3%27.1%2.1%0.71%
Aug 202642.3%31.8%24.2%1.2%0.59%
Sep 202647.1%27.8%22.5%2%0.66%

How has the DeWalt and RIDGID comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of RIDGID in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among PVC cutter brands in New Zealand moved from 50.4% to 47.1%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among PVC cutter brands in New Zealand moved from 1.7% to 2%, and its estimated monthly branded searches moved from 140 to 210.

How did search popularity change for New Zealand PVC cutter brands in September 2026?

2 changes

  1. In September 2026, DeWalt gained share of searches among PVC cutter brands in New Zealand, from 42.3% to 47.1%.

  2. In September 2026, RIDGID gained share of searches among PVC cutter brands in New Zealand, from 1.2% to 2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DeWalt’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

RIDGID

1 branded search term

  • ridgid

How the Brand Demand Index is measured

Other head-to-heads among PVC cutter brands

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