Brandwave

Knipex vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than Knipex among PVC cutter brands in New Zealand. Milwaukee had about 2,950 branded searches, while Knipex had 2,380. Milwaukee made up 27.8% of all PVC cutter brand searches we track, and Knipex accounted for 22.5%. When we asked ChatGPT and Google AI Overviews about PVC cutter brands, Milwaukee appeared in three of the four answers and Knipex in two. Knipex was mentioned before Milwaukee in every answer that named either.

Among PVC cutter brands in New Zealand in September 2026

Who do people search for more?

Milwaukee, about 24% more searches than Knipex

Milwaukee 3K searchesKnipex 2.4K searches

Who does AI mention more?

Milwaukee, mentioned in 3 of 4 answers, Knipex in 2

Milwaukee in 3 of 4Knipex in 2 of 4

Who does AI recommend more?

Knipex, named ahead of Milwaukee in 2 of 2 answers

Knipex first in 2Milwaukee never first

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Top PVC cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Milwaukee was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Knipex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Knipex was listed before Milwaukee in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Rothenberger2nd
  3. Knipex3rd
  4. Milwaukee4th
  5. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RIDGID3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rothenberger3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Knipex2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about PVC cutter brands

4 answers

  • Asked ChatGPT

    “Which PVC cutter brand should I buy in New Zealand?”

    1. 1RIDGID
    2. 2Rothenberger
    3. 3Knipex
    4. 4Milwaukee

  • Asked ChatGPT

    “What are the best PVC cutter brands in New Zealand?”

    1. 1RIDGID
    2. 2Knipex
    3. 3Rothenberger
    4. 4Milwaukee

  • Asked ChatGPT

    “What's the best PVC cutter brand in New Zealand for pipe cutting?”

    1. 1Rothenberger
    2. 2RIDGID

  • Searched Google, AI Overview

    “pvc pipe cutter”

    1. 1Milwaukee

  • Searched Google, AI Overview

    “best pvc cutter”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Knipex or Milwaukee more popular in search?

This chart shows how often people search Google for Knipex and Milwaukee by name. Each line represents a brand's share of searches for all five PVC cutter brands we track, month by month, from searches in New Zealand.

Knipex and Milwaukee among PVC cutter brands in New Zealand, by month

Share of searches by month for Milwaukee, Knipex. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltMilwaukeeKnipexRIDGIDRothenberger
Oct 202550.4%26.5%20.1%1.7%1.3%
Nov 202558.4%23.9%15.7%1.4%0.68%
Dec 202552.4%25.8%20.1%1.1%0.49%
Jan 202654.8%23.1%20%1.4%0.65%
Feb 202652.1%25.9%19.5%1.3%1.1%
Mar 202649.1%24.8%23.9%1.5%0.77%
Apr 202649.7%25%23%1.7%0.59%
May 202644.4%27.7%25.8%1.4%0.72%
Jun 202647.3%24.9%26%1.3%0.63%
Jul 202643.8%26.3%27.1%2.1%0.71%
Aug 202642.3%31.8%24.2%1.2%0.59%
Sep 202647.1%27.8%22.5%2%0.66%

How has the Knipex and Milwaukee comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Knipex took it in June 2026, Milwaukee took it in August 2026.
  • Across the 12 months ending September 2026, Knipex’s share of searches among PVC cutter brands in New Zealand moved from 20.1% to 22.5%, and its estimated monthly branded searches moved from 1.7K to 2.4K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among PVC cutter brands in New Zealand moved from 26.5% to 27.8%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand PVC cutter brands in September 2026?

2 changes

  1. In September 2026, Milwaukee lost share of searches among PVC cutter brands in New Zealand, from 31.8% to 27.8%.

  2. In September 2026, Knipex lost share of searches among PVC cutter brands in New Zealand, from 24.2% to 22.5%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Knipex’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Knipex

11 branded search terms

  • cobra knipex pliers
  • knipex
  • knipex cable stripper
  • knipex circlip pliers
  • knipex cobra
  • knipex cobra xs
  • knipex cutters
  • knipex ergostrip
  • knipex pliers
  • knipex side cutters
  • knipex tool

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

How the Brand Demand Index is measured

Other head-to-heads among PVC cutter brands

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