How popular isKnipex in search?

In August 2026, there were an estimated 3.2K branded searches for Knipex in New Zealand which is up 62.8% over the last 11 months. Knipex holds 37.3% estimated Share of Search among New Zealand hand tool brands and is ranked 1st of 5 competitors for search popularity.

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Which hand tool brands compete with Knipex?

Knipex against hand tool brands in New Zealand, by month

Month	Knipex	Stanley	Kincrome	Irwin	Stahlwille
Oct 2025	28.7%	37.2%	27.3%	3.5%	3.3%
Nov 2025	28.7%	38.4%	26.8%	3.7%	2.4%
Dec 2025	27.6%	40.4%	26%	3.4%	2.6%
Jan 2026	29.2%	37.8%	25.8%	4%	3.1%
Feb 2026	31.6%	38.6%	22.2%	4.1%	3.5%
Mar 2026	37.1%	34.4%	21.8%	3.8%	2.9%
Apr 2026	33.9%	36.8%	22.6%	3.6%	3.1%
May 2026	38%	33.1%	22.5%	3.2%	3.2%
Jun 2026	38.7%	33.8%	21.5%	3.3%	2.8%
Jul 2026	37%	32.9%	23.8%	3.5%	2.9%
Aug 2026	37.3%	32.6%	23.1%	4.3%	2.8%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Knipex	37.3%	3.2K	+5.2%	+0.3 points
2, held 2nd	Stanley	32.6%	2.8K	+3.3%	-0.3 points
3, held 3rd	Kincrome	23.1%	2K	+1.5%	-0.6 points
4, held 4th	Irwin	4.3%	370	+27.6%	+0.8 points
5, held 5th	Stahlwille	2.8%	240	0%	-0.1 points

1.Knipex
37.3%
held 1st · 3.2K estimated branded searches · +5.2% vs prior month · +0.3 points
2.Stanley
32.6%
held 2nd · 2.8K estimated branded searches · +3.3% vs prior month · -0.3 points
3.Kincrome
23.1%
held 3rd · 2K estimated branded searches · +1.5% vs prior month · -0.6 points
4.Irwin
4.3%
held 4th · 370 estimated branded searches · +27.6% vs prior month · +0.8 points
5.Stahlwille
2.8%
held 5th · 240 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Knipex and its closest rivals

How has branded search demand for Knipex changed in New Zealand over the last 12 months?

4 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Knipex in New Zealand rose from 2K to 3.2K.
Across the 11 months ending August 2026, Knipex’s estimated Share of Search among hand tool brands in New Zealand increased from 28.7% to 37.3%.
Across the 11 months ending August 2026, Knipex’s estimated Share of Search among hand tool brands in New Zealand peaked at 38.7% in June 2026 and was lowest at 27.6% in December 2025.
Across the 11 months ending August 2026, Knipex rose from 2nd to 1st among hand tool brands in New Zealand.

How did search popularity change for New Zealand hand tool brands in August 2026?

3 changes

In August 2026, Irwin gained estimated Share of Search among hand tool brands in New Zealand, from 3.5% to 4.3%.
In August 2026, Kincrome lost estimated Share of Search among hand tool brands in New Zealand, from 23.8% to 23.1%.
Estimated monthly branded searches for Knipex in New Zealand rose 62.8% over 11 measured months, from 2K to 3.2K in August 2026.

How is Knipex measured?

Brandwave collects information about searches that people make online using Knipex’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

cobra knipex pliers
knipex
knipex cable stripper
knipex circlip pliers
knipex cobra
knipex cobra xs
knipex com
knipex cutters
knipex ergostrip
knipex flush cutters
knipex hand tools

knipex long pliers
knipex near me
knipex nz
knipex online
knipex pliers
knipex side cutters
knipex socket set
knipex spanner
knipex tool
knipex tool kit

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How the Brand Demand Index is measured

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