Irwin vs Knipex:Which is more popular by branded search in New Zealand?
In August 2026, Knipex had more branded searches than Irwin among hand tool brands in New Zealand. Knipex was estimated to have 3.2K branded searches compared to Irwin’s 370, and held a 37.3% Share of Search versus Irwin’s 4.3%.
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Which is more popular in search, Irwin or Knipex?
Compare the hand tool brands New Zealand tradies and DIYers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Knipex, Irwin. The figures are in the table below the chart.
View monthly share of search table
| Month | Knipex | Stanley | Kincrome | Irwin | Stahlwille |
|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 37.2% | 27.3% | 3.5% | 3.3% |
| Nov 2025 | 28.7% | 38.4% | 26.8% | 3.7% | 2.4% |
| Dec 2025 | 27.6% | 40.4% | 26% | 3.4% | 2.6% |
| Jan 2026 | 29.2% | 37.8% | 25.8% | 4% | 3.1% |
| Feb 2026 | 31.6% | 38.6% | 22.2% | 4.1% | 3.5% |
| Mar 2026 | 37.1% | 34.4% | 21.8% | 3.8% | 2.9% |
| Apr 2026 | 33.9% | 36.8% | 22.6% | 3.6% | 3.1% |
| May 2026 | 38% | 33.1% | 22.5% | 3.2% | 3.2% |
| Jun 2026 | 38.7% | 33.8% | 21.5% | 3.3% | 2.8% |
| Jul 2026 | 37% | 32.9% | 23.8% | 3.5% | 2.9% |
| Aug 2026 | 37.3% | 32.6% | 23.1% | 4.3% | 2.8% |
| Sep 2026 | — | — | — | — | — |
How has the Irwin and Knipex comparison changed over the last 12 months?
3 findings
- Knipex was ahead of Irwin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands in New Zealand moved from 3.5% to 4.3%, and its estimated monthly branded searches moved from 240 to 370.
- Across the 11 months ending August 2026, Knipex’s estimated Share of Search among hand tool brands in New Zealand moved from 28.7% to 37.3%, and its estimated monthly branded searches moved from 2K to 3.2K.
How did search popularity change for New Zealand hand tool brands in August 2026?
2 changes
In August 2026, Irwin gained estimated Share of Search among hand tool brands in New Zealand, from 3.5% to 4.3%.
Estimated monthly branded searches for Knipex in New Zealand rose 62.8% over 11 measured months, from 2K to 3.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Irwin’s and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Irwin
7 branded search terms
- irwin clamps
- irwin hand tools
- irwin socket set
- irwin spanner
- irwin tool kit
- irwin tools
- irwin tools quick grip
Knipex
21 branded search terms
- cobra knipex pliers
- knipex
- knipex cable stripper
- knipex circlip pliers
- knipex cobra
- knipex cobra xs
- knipex com
- knipex cutters
- knipex ergostrip
- knipex flush cutters
- knipex hand tools
- knipex long pliers
- knipex near me
- knipex nz
- knipex online
- knipex pliers
- knipex side cutters
- knipex socket set
- knipex spanner
- knipex tool
- knipex tool kit
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