Brandwave

How popular isRIDGID?

In September 2026, people searched for RIDGID by name about 210 times in New Zealand, a 50% increase from the previous year. These searches made up 6.1% of all New Zealand pipe wrench brand searches, placing RIDGID fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about pipe wrench brands, RIDGID appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

RIDGID is the fourth most searched of 5 competitors and the most recommended in AI answers.

  1. KnipexShare of searches 67%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. BahcoShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. MilwaukeeShare of searches 10.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. RIDGIDShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. IrwinShare of searches 5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top pipe wrench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RIDGID appeared in all five answers. RIDGID is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Bahco2nd
  3. Milwaukee3rd
  4. Knipex4th
  5. Irwin5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RIDGID5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bahco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pipe wrench brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pipe wrench brands compete with RIDGID?

RIDGID against pipe wrench brands in New Zealand, by month

Share of searches by month for Knipex, Bahco, Milwaukee, RIDGID, Irwin. The figures are in the table below the chart.

View monthly share of searches table
MonthKnipexBahcoMilwaukeeRIDGIDIrwin
Oct 202567.8%10.7%9.5%5.8%6.2%
Nov 202563.6%13%11.3%5.7%6.5%
Dec 202564.4%15.4%10.7%3.6%5.9%
Jan 202665.8%14%8.3%4.8%7%
Feb 202666.9%13.6%8.1%4.7%6.8%
Mar 202669.9%10.6%8.9%4.6%6%
Apr 202669.2%11.7%7%5.1%7%
May 202670.9%11.3%8.1%4.1%5.5%
Jun 202672.1%10%9%3.6%5.4%
Jul 202666.9%10.3%11.6%5.6%5.6%
Aug 202670.2%9.9%9.2%3.6%7.1%
Sep 202667%11.4%10.5%6.1%5%

  1. 1.Knipex

    67%

    Held 1st. 2.3K estimated branded searches, -17% vs prior month. Share -3.3 points.

  2. 2.Bahco

    11.4%

    Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.Milwaukee

    10.5%

    Held 3rd. 360 estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.RIDGID

    6.1%

    Moved from 5th to 4th. 210 estimated branded searches, +50% vs prior month. Share +2.6 points.

  5. 5.Irwin

    5%

    Moved from 4th to 5th. 170 estimated branded searches, -39.3% vs prior month. Share -2.2 points.

Compare popularity between RIDGID and its closest rivals

Every comparison with RIDGID

7 comparisons

How has branded search demand for RIDGID changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RIDGID in New Zealand rose from 140 to 210.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among pipe wrench brands in New Zealand peaked at 6.1% in September 2026 and was lowest at 3.6% in December 2025.
  • Across the 12 months ending September 2026, RIDGID rose from 5th to 4th among pipe wrench brands in New Zealand.

How did search popularity change for New Zealand pipe wrench brands in September 2026?

5 changes

  1. In September 2026, RIDGID overtook Irwin to rank 4th among pipe wrench brands in New Zealand, with 6.1% of the searches.

  2. In September 2026, Bahco gained share of searches among pipe wrench brands in New Zealand, from 9.9% to 11.4%.

  3. In September 2026, Milwaukee gained share of searches among pipe wrench brands in New Zealand, from 9.2% to 10.5%.

  4. In September 2026, Knipex lost share of searches among pipe wrench brands in New Zealand, from 70.2% to 67%.

  5. In September 2026, Irwin lost share of searches among pipe wrench brands in New Zealand, from 7.1% to 5%.

How are RIDGID’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using RIDGID’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ridgid

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How the Brand Demand Index is measured

Where does RIDGID compete?

RIDGID is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pipe cutter brands5th of 71.1%Show ranking
PVC cutter brands4th of 52%Show ranking
Pipe wrench brands4th of 56.1%Shown above
Creator with pink hair and a pink jacket

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