How popular isMilwaukee?
In September 2026, people searched for Milwaukee by name about 10,000 times in New Zealand, a 39.7% increase from the previous year. These searches made up 10.5% of all New Zealand pipe wrench brand searches, placing Milwaukee third out of five brands. When we asked both ChatGPT and Google AI Overviews about pipe wrench brands, Milwaukee appeared in three of the five answers and was the third most recommended of the five.
Milwaukee is the third most searched of 5 competitors and the third most recommended in AI answers.
KnipexShare of searches 67%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
BahcoShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
MilwaukeeShare of searches 10.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
RIDGIDShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
IrwinShare of searches 5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top pipe wrench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Milwaukee is the third most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- RIDGID5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bahco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Irwin1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pipe wrench brands
5 answers
Asked ChatGPT
“Which pipe wrench brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pipe wrench brands in New Zealand?”
Asked ChatGPT
“What's the best pipe wrench brand in New Zealand for a plumbing job?”
Searched Google, AI Overview
“best pipe wrench”
Searched Google, AI Overview
“heavy duty pipe wrench”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which pipe wrench brands compete with Milwaukee?
Share of searches by month for Knipex, Bahco, Milwaukee, RIDGID, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Knipex | Bahco | Milwaukee | RIDGID | Irwin |
|---|---|---|---|---|---|
| Oct 2025 | 67.8% | 10.7% | 9.5% | 5.8% | 6.2% |
| Nov 2025 | 63.6% | 13% | 11.3% | 5.7% | 6.5% |
| Dec 2025 | 64.4% | 15.4% | 10.7% | 3.6% | 5.9% |
| Jan 2026 | 65.8% | 14% | 8.3% | 4.8% | 7% |
| Feb 2026 | 66.9% | 13.6% | 8.1% | 4.7% | 6.8% |
| Mar 2026 | 69.9% | 10.6% | 8.9% | 4.6% | 6% |
| Apr 2026 | 69.2% | 11.7% | 7% | 5.1% | 7% |
| May 2026 | 70.9% | 11.3% | 8.1% | 4.1% | 5.5% |
| Jun 2026 | 72.1% | 10% | 9% | 3.6% | 5.4% |
| Jul 2026 | 66.9% | 10.3% | 11.6% | 5.6% | 5.6% |
| Aug 2026 | 70.2% | 9.9% | 9.2% | 3.6% | 7.1% |
| Sep 2026 | 67% | 11.4% | 10.5% | 6.1% | 5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67% | 2.3K | -17% | -3.3 points | |
| 2, held 2nd | 11.4% | 390 | 0% | +1.5 points | |
| 3, held 3rd | 10.5% | 360 | 0% | +1.4 points | |
| 4, moved from 5th to 4th | 6.1% | 210 | +50% | +2.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5% | 170 | -39.3% | -2.2 pointsmoved from 4th to 5th |
1.
Knipex67%
Held 1st. 2.3K estimated branded searches, -17% vs prior month. Share -3.3 points.
2.
Bahco11.4%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +1.5 points.
10.5%
Held 3rd. 360 estimated branded searches, 0% vs prior month. Share +1.4 points.
4.
RIDGID6.1%
Moved from 5th to 4th. 210 estimated branded searches, +50% vs prior month. Share +2.6 points.
5.
Irwin5%
Moved from 4th to 5th. 170 estimated branded searches, -39.3% vs prior month. Share -2.2 points.
Compare popularity between Milwaukee and its closest rivals
Every comparison with Milwaukee
53 comparisons
- DeWalt vs Milwaukee
- Makita vs Milwaukee
- Milwaukee vs Ryobi
- Milwaukee vs Ozito
- HiKOKI vs Milwaukee
- Festool vs Milwaukee
- Husqvarna vs Milwaukee
- Milwaukee vs Stihl
- Knipex vs Milwaukee
- Milwaukee vs Stanley
- Hilti vs Milwaukee
- Fuller vs Milwaukee
- Leatherman vs Milwaukee
- Kincrome vs Milwaukee
- Gorilla Glue vs Milwaukee
- Milwaukee vs Thor
- Milwaukee vs Senco
- Milwaukee vs Paslode
- Milwaukee vs ToughBuilt
- Milwaukee vs Veto Pro Pac
- Milwaukee vs Victorinox
- Badger Tool Belts vs Milwaukee
- Gerber vs Milwaukee
- Buckaroo vs Milwaukee
- Bahco vs Milwaukee
- Milwaukee vs OX Tools
- Milwaukee vs Sutton Tools
- CLC vs Milwaukee
- Milwaukee vs Rapid
- Milwaukee vs RUPES
- Metabo vs Milwaukee
- Milwaukee vs Tactix
- Midwest Snips vs Milwaukee
- Milwaukee vs RIDGID
- Full Boar vs Milwaukee
- Milwaukee vs Projecta
- Irwin vs Milwaukee
- ECHO vs Milwaukee
- Milwaukee vs Tajima
- Milwaukee vs Stanley
- Milwaukee vs Victron Energy
- FLEX vs Milwaukee
- Milwaukee vs Wiss
- Leica Geosystems vs Milwaukee
- Bosch Professional vs Milwaukee
- Milwaukee vs Mirka
- Milwaukee vs Occidental Leather
- Milwaukee vs Rothenberger
- Milwaukee vs Rubi
- Milwaukee vs PFERD
- Enerdrive vs Milwaukee
- Diamondback Toolbelts vs Milwaukee
- Arrow vs Milwaukee
How has branded search demand for Milwaukee changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee in New Zealand rose from 7.2K to 10K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among pipe wrench brands in New Zealand increased from 9.5% to 10.5%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among pipe wrench brands in New Zealand peaked at 11.6% in July 2026 and was lowest at 7% in April 2026.
How did search popularity change for New Zealand pipe wrench brands in September 2026?
5 changes
In September 2026, RIDGID overtook Irwin to rank 4th among pipe wrench brands in New Zealand, with 6.1% of the searches.
In September 2026, Bahco gained share of searches among pipe wrench brands in New Zealand, from 9.9% to 11.4%.
In September 2026, Milwaukee gained share of searches among pipe wrench brands in New Zealand, from 9.2% to 10.5%.
In September 2026, Knipex lost share of searches among pipe wrench brands in New Zealand, from 70.2% to 67%.
In September 2026, Irwin lost share of searches among pipe wrench brands in New Zealand, from 7.1% to 5%.
How are Milwaukee’s branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- milwaukee battery
- milwaukee battery charger
- milwaukee compound miter saw
- milwaukee drill
- milwaukee grass trimmer
- milwaukee leaf vacuum
- milwaukee multi tool
- milwaukee multitool
- milwaukee pipe wrench
- milwaukee plate compactor
- milwaukee power washer
- milwaukee push mower
- milwaukee ratchet spanners
- milwaukee tool
- milwaukee tool bag
- milwaukee tool box
- milwaukee tool kit
- milwaukee tool set
- milwaukee tools blower
- milwaukee tools chainsaw
- milwaukee tools grinder
- milwaukee tools packout
- milwaukee tools radio
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Where does Milwaukee compete?
Is Milwaukee your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.