How popular isMilwaukee?
In September 2026, people searched for Milwaukee by name about 10,000 times in New Zealand, a 39.7% increase from the previous year. These searches made up 0% of all New Zealand push mower brand searches, placing Milwaukee eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about push mower brands, Milwaukee did not appear in any of the answers.
Milwaukee is the eighth most searched of 8 competitors and not listed in any AI answer.
MakitaShare of searches 39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
HusqvarnaShare of searches 34.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
John DeereShare of searches 17.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MasportShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
MilwaukeeShare of searches 0%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top push mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Milwaukee did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about push mower brands
5 answers
Asked ChatGPT
“Which push mower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best push mower brands in New Zealand?”
Asked ChatGPT
“What's the best push mower brand in New Zealand for a small lawn?”
Searched Google, AI Overview
“push mower nz”
Searched Google, AI Overview
“mower for small lawn”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which push mower brands compete with Milwaukee?
Share of searches by month for Makita, Husqvarna, John Deere, Masport, Honda Power Equipment, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Husqvarna | John Deere | Masport | Honda Power Equipment | Victa | Greenworks | Milwaukee |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 43.4% | 19.3% | 4.2% | 4.1% | 1.2% | 0.04% | 0% |
| Nov 2025 | 27.5% | 42.9% | 18.4% | 5.4% | 4.4% | 1.3% | 0% | 0.04% |
| Dec 2025 | 30.4% | 39.5% | 20.9% | 4.1% | 4% | 1.1% | 0.05% | 0% |
| Jan 2026 | 31.6% | 41% | 17.9% | 4.2% | 3.8% | 1.5% | 0% | 0.05% |
| Feb 2026 | 31.6% | 41.5% | 17.1% | 3.4% | 5% | 1.3% | 0% | 0% |
| Mar 2026 | 32.2% | 41.1% | 17.8% | 4.3% | 3.6% | 0.93% | 0.05% | 0.05% |
| Apr 2026 | 32.6% | 41.5% | 17.4% | 4.3% | 3% | 1.1% | 0% | 0.05% |
| May 2026 | 33.1% | 41.4% | 18% | 3.6% | 3% | 0.75% | 0.05% | 0.05% |
| Jun 2026 | 35.7% | 37.6% | 19.1% | 3.9% | 3.1% | 0.6% | 0% | 0.05% |
| Jul 2026 | 37.8% | 38.5% | 16.9% | 3.4% | 2.9% | 0.51% | 0.06% | 0% |
| Aug 2026 | 36.1% | 36.6% | 19% | 3.9% | 3.2% | 1% | 0.05% | 0.05% |
| Sep 2026 | 39% | 34.6% | 17.3% | 4.2% | 3.7% | 1.1% | 0.05% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 39% | 8.1K | +22.7% | +2.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.6% | 7.2K | +7.3% | -2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.3% | 3.6K | +3.2% | -1.7 points | |
| 4, held 4th | 4.2% | 880 | +22.2% | +0.3 points | |
| 5, held 5th | 3.7% | 770 | +32.8% | +0.5 points | |
| 6, held 6th | 1.1% | 220 | +15.8% | 0 points | |
| 7, held 7th | 0.05% | 10 | 0% | 0 points | |
| 8, held 8th | 0% | 0 | -100% | -0.1 points |
1.
Makita39%
Moved from 2nd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.9 points.
34.6%
Moved from 1st to 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share -2 points.
17.3%
Held 3rd. 3.6K estimated branded searches, +3.2% vs prior month. Share -1.7 points.
4.
Masport4.2%
Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.
3.7%
Held 5th. 770 estimated branded searches, +32.8% vs prior month. Share +0.5 points.
6.
Victa1.1%
Held 6th. 220 estimated branded searches, +15.8% vs prior month. Share 0 points.
0.05%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0%
Held 8th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Compare popularity between Milwaukee and its closest rivals
Every comparison with Milwaukee
55 comparisons
- DeWalt vs Milwaukee
- Makita vs Milwaukee
- Milwaukee vs Ryobi
- Milwaukee vs Ozito
- HiKOKI vs Milwaukee
- Festool vs Milwaukee
- Husqvarna vs Milwaukee
- Milwaukee vs Stihl
- Knipex vs Milwaukee
- Milwaukee vs Stanley
- Hilti vs Milwaukee
- Fuller vs Milwaukee
- Leatherman vs Milwaukee
- Kincrome vs Milwaukee
- Milwaukee vs Thor
- Gorilla Glue vs Milwaukee
- Milwaukee vs Senco
- Milwaukee vs Paslode
- Milwaukee vs ToughBuilt
- Milwaukee vs Veto Pro Pac
- Milwaukee vs Victorinox
- Badger Tool Belts vs Milwaukee
- Gerber vs Milwaukee
- Mikasa vs Milwaukee
- Bahco vs Milwaukee
- Buckaroo vs Milwaukee
- Milwaukee vs OX Tools
- Milwaukee vs Sutton Tools
- Milwaukee vs Rapid
- CLC vs Milwaukee
- Milwaukee vs RUPES
- Metabo vs Milwaukee
- Milwaukee vs Tactix
- Milwaukee vs RIDGID
- Midwest Snips vs Milwaukee
- Full Boar vs Milwaukee
- Irwin vs Milwaukee
- Milwaukee vs Projecta
- Milwaukee vs Tajima
- ECHO vs Milwaukee
- Milwaukee vs Stanley
- Milwaukee vs Victron Energy
- Milwaukee vs Wacker Neuson
- FLEX vs Milwaukee
- Milwaukee vs Wiss
- Leica Geosystems vs Milwaukee
- Milwaukee vs Occidental Leather
- Bosch Professional vs Milwaukee
- Milwaukee vs Mirka
- Milwaukee vs Rothenberger
- Milwaukee vs Rubi
- Milwaukee vs PFERD
- Enerdrive vs Milwaukee
- Diamondback Toolbelts vs Milwaukee
- Arrow vs Milwaukee
How has branded search demand for Milwaukee changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee in New Zealand rose from 7.2K to 10K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among push mower brands in New Zealand held steady at 0%.
How did search popularity change for New Zealand push mower brands in September 2026?
6 changes
In September 2026, Makita overtook Husqvarna to become the leader among push mower brands in New Zealand, with 39% of the searches.
In September 2026, Honda Power Equipment gained share of searches among push mower brands in New Zealand, from 3.2% to 3.7%.
In September 2026, Husqvarna lost share of searches among push mower brands in New Zealand, from 36.6% to 34.6%.
In September 2026, John Deere lost share of searches among push mower brands in New Zealand, from 19% to 17.3%.
Estimated monthly branded searches for Victa in New Zealand fell 24.1% over 12 measured months, from 290 to 220 in September 2026.
Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are Milwaukee’s branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- milwaukee battery
- milwaukee battery charger
- milwaukee compound miter saw
- milwaukee drill
- milwaukee grass trimmer
- milwaukee leaf vacuum
- milwaukee multi tool
- milwaukee multitool
- milwaukee pipe wrench
- milwaukee plate compactor
- milwaukee power washer
- milwaukee push mower
- milwaukee ratchet spanners
- milwaukee tool
- milwaukee tool bag
- milwaukee tool box
- milwaukee tool kit
- milwaukee tool set
- milwaukee tools blower
- milwaukee tools chainsaw
- milwaukee tools grinder
- milwaukee tools packout
- milwaukee tools radio
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Where does Milwaukee compete?
Is Milwaukee your brand?
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