Aviation snips brands in New Zealand:Which are most popular?
In September 2026, DeWalt was the most searched aviation snips brand in New Zealand, accounting for 46.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Midwest Snips, Irwin and Wiss showed up in every answer. Midwest Snips was recommended most often, coming first in two out of three responses.
DeWaltShare of searches 46.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
MilwaukeeShare of searches 27.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
KnipexShare of searches 22.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Midwest SnipsShare of searches 1.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
IrwinShare of searches 1.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
Follow aviation snips brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top aviation snips brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Midwest Snips, Irwin and Wiss appeared every time. Midwest Snips was recommended most often, coming first in two out of three answers. Wiss was second, and Milwaukee was third. DeWalt, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about aviation snips brands
3 answers
Asked ChatGPT
“Which aviation snips brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best aviation snips brands in New Zealand?”
Asked ChatGPT
“What's the best aviation snips brand in New Zealand for sheet metal cutting?”
Searched Google, AI Overview
“best aviation snips”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tin snips nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which aviation snips brands do people search for most?
This chart shows how often people search Google for each aviation snips brand by name. Each line represents a brand's share of searches for all six aviation snips brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee, Knipex. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Milwaukee | Knipex | Midwest Snips | Irwin | Wiss |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 26.2% | 19.9% | 1.3% | 1.8% | 0.95% |
| Nov 2025 | 57.5% | 23.5% | 15.4% | 1.3% | 1.5% | 0.77% |
| Dec 2025 | 51% | 25.1% | 19.6% | 1.3% | 1.8% | 1.2% |
| Jan 2026 | 53.7% | 22.7% | 19.6% | 1.2% | 2.1% | 0.77% |
| Feb 2026 | 51.1% | 25.4% | 19.2% | 1.7% | 1.9% | 0.71% |
| Mar 2026 | 47.9% | 24.2% | 23.3% | 1.8% | 1.9% | 0.86% |
| Apr 2026 | 48.6% | 24.5% | 22.5% | 1.3% | 2.2% | 0.93% |
| May 2026 | 43% | 26.9% | 25% | 1.7% | 1.9% | 1.5% |
| Jun 2026 | 45.3% | 23.9% | 24.9% | 1.8% | 1.8% | 2.3% |
| Jul 2026 | 42.4% | 25.4% | 26.2% | 2.6% | 2.1% | 1.3% |
| Aug 2026 | 40.8% | 30.7% | 23.3% | 2.1% | 2.3% | 0.82% |
| Sep 2026 | 46.2% | 27.3% | 22.1% | 1.9% | 1.6% | 0.83% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 5K | 0% | +5.4 points | |
| 2, held 2nd | 27.3% | 3K | -21.3% | -3.3 points | |
| 3, held 3rd | 22.1% | 2.4K | -16.5% | -1.2 points | |
| 4, moved from 5th to 4th | 1.9% | 210 | -19.2% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.6% | 170 | -39.3% | -0.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.83% | 90 | -10% | 0 points |
1.
DeWalt46.2%
Held 1st. 5K estimated branded searches, 0% vs prior month. Share +5.4 points.
27.3%
Held 2nd. 3K estimated branded searches, -21.3% vs prior month. Share -3.3 points.
3.
Knipex22.1%
Held 3rd. 2.4K estimated branded searches, -16.5% vs prior month. Share -1.2 points.
1.9%
Moved from 5th to 4th. 210 estimated branded searches, -19.2% vs prior month. Share -0.2 points.
5.
Irwin1.6%
Moved from 4th to 5th. 170 estimated branded searches, -39.3% vs prior month. Share -0.7 points.
6.Wiss
0.83%
Held 6th. 90 estimated branded searches, -10% vs prior month. Share 0 points.
Which brand is most popular in search among aviation snips brands in New Zealand?
6 brands
In September 2026, DeWalt was the most searched among aviation snips brands in New Zealand, with an estimated 5K branded searches, 46.2% of all searches for the six we track. Milwaukee is in 2nd place, 18.9 percentage points behind at 27.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 49.9% → 46.2% | 57.5%Nov 2025 | 40.8%Aug 2026 | 1st | |
| 26.2% → 27.3% | 30.7%Aug 2026 | 22.7%Jan 2026 | 2nd | |
| 19.9% → 22.1% | 26.2%Jul 2026 | 15.4%Nov 2025 | 3rd | |
| 1.3% → 1.9% | 2.6%Jul 2026 | 1.2%Jan 2026 | 5th → 4th | |
| 1.8% → 1.6% | 2.3%Aug 2026 | 1.5%Nov 2025 | 4th → 5th | |
| Wiss | 0.95% → 0.83% | 2.3%Jun 2026 | 0.71%Feb 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, DeWalt’s share of searches among aviation snips brands in New Zealand decreased from 49.9% to 46.2%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among aviation snips brands in New Zealand increased from 26.2% to 27.3%.
- Across the 12 months ending September 2026, Knipex’s share of searches among aviation snips brands in New Zealand increased from 19.9% to 22.1%.
- Across the 12 months ending September 2026, Midwest Snips’ share of searches among aviation snips brands in New Zealand increased from 1.3% to 1.9%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among aviation snips brands in New Zealand peaked at 57.5% in November 2025 and was lowest at 40.8% in August 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among aviation snips brands in New Zealand peaked at 30.7% in August 2026 and was lowest at 22.7% in January 2026.
- Across the 12 months ending September 2026, Knipex’s share of searches among aviation snips brands in New Zealand peaked at 26.2% in July 2026 and was lowest at 15.4% in November 2025.
- Across the 12 months ending September 2026, Midwest Snips’ share of searches among aviation snips brands in New Zealand peaked at 2.6% in July 2026 and was lowest at 1.2% in January 2026.
- Across the 12 months ending September 2026, Wiss’ share of searches among aviation snips brands in New Zealand peaked at 2.3% in June 2026 and was lowest at 0.71% in February 2026.
- Across the 12 months ending September 2026, Midwest Snips rose from 5th to 4th among aviation snips brands in New Zealand.
- Across the 12 months ending September 2026, Irwin fell from 4th to 5th among aviation snips brands in New Zealand.
- Across the 12 months ending September 2026, Wiss held steady: its share of searches among aviation snips brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand aviation snips brands in September 2026?
6 changes

In September 2026, DeWalt gained share of searches among aviation snips brands in New Zealand, from 40.8% to 46.2%.

In September 2026, Milwaukee lost share of searches among aviation snips brands in New Zealand, from 30.7% to 27.3%.

In September 2026, Knipex lost share of searches among aviation snips brands in New Zealand, from 23.3% to 22.1%.

In September 2026, Irwin lost share of searches among aviation snips brands in New Zealand, from 2.3% to 1.6%.

In September 2026, Midwest Snips rose from 5th to 4th among aviation snips brands in New Zealand.
Estimated monthly branded searches for Wiss in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026.
Compare popularity between leading brands

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.