Variable speed grinder brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched variable speed grinder brand in New Zealand, accounting for 51.6% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Makita showed up in every answer. Makita was recommended most often, coming first in all four responses that gave a list.
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Top variable speed grinder brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Makita was recommended most often, coming first in all four answers that gave a list. DeWalt was second, and Milwaukee was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about variable speed grinder brands
5 answers
Asked ChatGPT
“Which variable speed grinder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best variable speed grinder brands in New Zealand?”
Asked ChatGPT
“What's the best variable speed grinder brand in New Zealand for a workshop?”
Searched Google, AI Overview
“variable speed grinder nz”
Searched Google, AI Overview
“best angle grinder”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which variable speed grinder brands do people search for most?
This chart shows how often people search Google for each variable speed grinder brand by name. Each line represents a brand's share of searches for all three variable speed grinder brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee |
|---|---|---|---|
| Oct 2025 | 52.1% | 32.8% | 15.1% |
| Nov 2025 | 46% | 39.2% | 14.8% |
| Dec 2025 | 52.6% | 32.6% | 14.8% |
| Jan 2026 | 54.1% | 33.1% | 12.8% |
| Feb 2026 | 52.2% | 32.8% | 15% |
| Mar 2026 | 51.4% | 33% | 15.5% |
| Apr 2026 | 52.8% | 32.3% | 14.9% |
| May 2026 | 50.3% | 31.8% | 17.9% |
| Jun 2026 | 47.1% | 35.7% | 17.2% |
| Jul 2026 | 49.9% | 32.8% | 17.3% |
| Aug 2026 | 44.9% | 33% | 22.2% |
| Sep 2026 | 51.6% | 31.7% | 16.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 9.1K | +19.7% | +6.7 points | |
| 2, held 2nd | 31.7% | 5.6K | 0% | -1.3 points | |
| 3, held 3rd | 16.7% | 3K | -21.3% | -5.4 points |
Which brand is most popular in search among variable speed grinder brands in New Zealand?
3 brands
In September 2026, Makita was the most searched among variable speed grinder brands in New Zealand, with an estimated 9.1K branded searches, 51.6% of all searches for the three we track. DeWalt is in 2nd place, 20 percentage points behind at 31.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Makita | 52.1% → 51.6% | 54.1%Jan 2026 | 44.9%Aug 2026 | 1st |
 DeWalt | 32.8% → 31.7% | 39.2%Nov 2025 | 31.7%Sep 2026 | 2nd |
 Milwaukee | 15.1% → 16.7% | 22.2%Aug 2026 | 12.8%Jan 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among variable speed grinder brands in New Zealand decreased from 52.1% to 51.6%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among variable speed grinder brands in New Zealand decreased from 32.8% to 31.7%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among variable speed grinder brands in New Zealand increased from 15.1% to 16.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among variable speed grinder brands in New Zealand peaked at 54.1% in January 2026 and was lowest at 44.9% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among variable speed grinder brands in New Zealand peaked at 39.2% in November 2025 and was lowest at 31.7% in September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among variable speed grinder brands in New Zealand peaked at 22.2% in August 2026 and was lowest at 12.8% in January 2026.
How did search popularity change for New Zealand variable speed grinder brands in September 2026?
3 changes
In September 2026, Makita gained share of searches among variable speed grinder brands in New Zealand, from 44.9% to 51.6%.
In September 2026, Milwaukee lost share of searches among variable speed grinder brands in New Zealand, from 22.2% to 16.7%.
In September 2026, DeWalt lost share of searches among variable speed grinder brands in New Zealand, from 33% to 31.7%.
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