Biscuit joiner brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched biscuit joiner brand in New Zealand, accounting for 33% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, DeWalt was mentioned most often, in four of the five answers. Makita was recommended most often, coming first in three out of four responses that gave a list.
MakitaShare of searches 33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 27.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 18.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd- FestoolShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top biscuit joiner brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned most often, in four of the five answers. Makita was recommended most often, coming first in three out of four answers that gave a list. DeWalt was second, and Ryobi was third. Milwaukee, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about biscuit joiner brands
5 answers
Asked ChatGPT
“Which biscuit joiner should I buy in New Zealand?”
Asked ChatGPT
“What are the best biscuit joiner brands in New Zealand?”
Asked ChatGPT
“What's the best biscuit joiner in New Zealand for woodworking projects?”
Searched Google, AI Overview
“biscuit joiner”
Searched Google, AI Overview
“wood biscuit joiner”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which biscuit joiner brands do people search for most?
This chart shows how often people search Google for each biscuit joiner brand by name. Each line represents a brand's share of searches for all six biscuit joiner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi, DeWalt, Festool, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Festool | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 27.4% | 18.8% | 9.9% | 9.9% | 0.04% |
| Nov 2025 | 27.7% | 34.3% | 21.9% | 7.2% | 8.9% | 0.04% |
| Dec 2025 | 30.3% | 37.5% | 17.2% | 6.5% | 8.5% | 0.04% |
| Jan 2026 | 33.3% | 32.6% | 18.7% | 7.5% | 7.9% | 0.04% |
| Feb 2026 | 34% | 27.2% | 19.6% | 9.3% | 9.8% | 0.05% |
| Mar 2026 | 31.5% | 30.3% | 18.9% | 9.8% | 9.5% | 0.04% |
| Apr 2026 | 34.6% | 27.7% | 19.4% | 8.4% | 9.8% | 0.05% |
| May 2026 | 34.8% | 22.8% | 19.8% | 10.3% | 12.3% | 0.05% |
| Jun 2026 | 32.4% | 22.5% | 22.5% | 10.7% | 11.8% | 0.04% |
| Jul 2026 | 34.2% | 22.8% | 19.7% | 11.4% | 11.8% | 0.05% |
| Aug 2026 | 30.5% | 25.2% | 20% | 9.2% | 15% | 0.04% |
| Sep 2026 | 33% | 27.1% | 18.1% | 11.1% | 10.7% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33% | 9.1K | +19.7% | +2.5 points | |
| 2, held 2nd | 27.1% | 7.5K | +19.1% | +1.9 points | |
| 3, held 3rd | 18.1% | 5K | 0% | -1.9 points | |
| 4, moved from 5th to 4th | 11.1% | 3K | +33.2% | +1.9 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 10.7% | 3K | -21.3% | -4.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.07% | 20 | +100% | 0 points |
1.
Makita33%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +2.5 points.
2.
Ryobi27.1%
Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +1.9 points.
3.
DeWalt18.1%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.Festool
11.1%
Moved from 5th to 4th. 3K estimated branded searches, +33.2% vs prior month. Share +1.9 points.
10.7%
Moved from 4th to 5th. 3K estimated branded searches, -21.3% vs prior month. Share -4.4 points.
6.
Bosch0.07%
Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
Which brand is most popular in search among biscuit joiner brands in New Zealand?
6 brands
In September 2026, Makita was the most searched among biscuit joiner brands in New Zealand, with an estimated 9.1K branded searches, 33% of all searches for the six we track. Ryobi is in 2nd place, 5.9 percentage points behind at 27.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 34% → 33% | 34.8%May 2026 | 27.7%Nov 2025 | 1st |
| Ryobi | 27.4% → 27.1% | 37.5%Dec 2025 | 22.5%Jun 2026 | 2nd |
| DeWalt | 18.8% → 18.1% | 22.5%Jun 2026 | 17.2%Dec 2025 | 3rd |
| Festool | 9.9% → 11.1% | 11.4%Jul 2026 | 6.5%Dec 2025 | 4th |
| Milwaukee | 9.9% → 10.7% | 15%Aug 2026 | 7.9%Jan 2026 | 5th |
| Bosch | 0.04% → 0.07% | 0.07%Sep 2026 | 0.04%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among biscuit joiner brands in New Zealand decreased from 34% to 33%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among biscuit joiner brands in New Zealand decreased from 18.8% to 18.1%.
- Across the 12 months ending September 2026, Festool’s share of searches among biscuit joiner brands in New Zealand increased from 9.9% to 11.1%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among biscuit joiner brands in New Zealand increased from 9.9% to 10.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among biscuit joiner brands in New Zealand peaked at 34.8% in May 2026 and was lowest at 27.7% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among biscuit joiner brands in New Zealand peaked at 37.5% in December 2025 and was lowest at 22.5% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among biscuit joiner brands in New Zealand peaked at 22.5% in June 2026 and was lowest at 17.2% in December 2025.
- Across the 12 months ending September 2026, Festool’s share of searches among biscuit joiner brands in New Zealand peaked at 11.4% in July 2026 and was lowest at 6.5% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among biscuit joiner brands in New Zealand peaked at 15% in August 2026 and was lowest at 7.9% in January 2026.
- Across the 12 months ending September 2026, Ryobi and Bosch held steady: their share of searches among biscuit joiner brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand biscuit joiner brands in September 2026?
6 changes
In September 2026, Festool overtook Milwaukee to rank 4th among biscuit joiner brands in New Zealand, with 11.1% of the searches.
In September 2026, Makita gained share of searches among biscuit joiner brands in New Zealand, from 30.5% to 33%.
In September 2026, Ryobi gained share of searches among biscuit joiner brands in New Zealand, from 25.2% to 27.1%.
In September 2026, Milwaukee lost share of searches among biscuit joiner brands in New Zealand, from 15% to 10.7%.
In September 2026, DeWalt lost share of searches among biscuit joiner brands in New Zealand, from 20% to 18.1%.
Estimated monthly branded searches for Bosch in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
Compare popularity between leading brands
- Makita vs Ryobi: compare popularity
- Makita vs DeWalt: compare popularity
- Makita vs Festool: compare popularity
- Makita vs Milwaukee: compare popularity
- Ryobi vs DeWalt: compare popularity
- Ryobi vs Festool: compare popularity
- Ryobi vs Milwaukee: compare popularity
- DeWalt vs Festool: compare popularity
- DeWalt vs Milwaukee: compare popularity
- Festool vs Milwaukee: compare popularity
- Compare any of these brands
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