Brandwave

How popular isMakita?

In September 2026, people searched for Makita by name about 26,500 times in New Zealand, an 11.7% increase from the previous year. These searches made up 33% of all New Zealand biscuit joiner brand searches, placing Makita first out of six brands. When we asked both ChatGPT and Google AI Overviews about biscuit joiner brands, Makita appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Makita is the most searched of 6 competitors and the most recommended in AI answers.

  1. MakitaShare of searches 33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 27.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. DeWaltShare of searches 18.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. FestoolShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. MilwaukeeShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top biscuit joiner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. DeWalt2nd
  3. Ryobi3rd
  4. Festool4th
  5. Milwaukee–
  6. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about biscuit joiner brands

5 answers

  • Asked ChatGPT

    “Which biscuit joiner should I buy in New Zealand?”

    1. 1Makita
    2. 2DeWalt
    3. 3Ryobi

  • Asked ChatGPT

    “What are the best biscuit joiner brands in New Zealand?”

    1. 1Makita
    2. 2DeWalt
    3. 3Festool

  • Asked ChatGPT

    “What's the best biscuit joiner in New Zealand for woodworking projects?”

    1. 1Makita
    2. 2DeWalt
    3. 3Festool

  • Searched Google, AI Overview

    “biscuit joiner”

    1. 1Ryobi
    2. 2DeWalt

  • Searched Google, AI Overview

    “wood biscuit joiner”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

    Which biscuit joiner brands compete with Makita?

    Makita against biscuit joiner brands in New Zealand, by month

    Share of searches by month for Makita, Ryobi, DeWalt, Festool, Milwaukee. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaRyobiDeWaltFestoolMilwaukeeBosch
    Oct 202534%27.4%18.8%9.9%9.9%0.04%
    Nov 202527.7%34.3%21.9%7.2%8.9%0.04%
    Dec 202530.3%37.5%17.2%6.5%8.5%0.04%
    Jan 202633.3%32.6%18.7%7.5%7.9%0.04%
    Feb 202634%27.2%19.6%9.3%9.8%0.05%
    Mar 202631.5%30.3%18.9%9.8%9.5%0.04%
    Apr 202634.6%27.7%19.4%8.4%9.8%0.05%
    May 202634.8%22.8%19.8%10.3%12.3%0.05%
    Jun 202632.4%22.5%22.5%10.7%11.8%0.04%
    Jul 202634.2%22.8%19.7%11.4%11.8%0.05%
    Aug 202630.5%25.2%20%9.2%15%0.04%
    Sep 202633%27.1%18.1%11.1%10.7%0.07%

    1. 1.Makita

      33%

      Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +2.5 points.

    2. 2.Ryobi

      27.1%

      Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +1.9 points.

    3. 3.DeWalt

      18.1%

      Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.9 points.

    4. 4.Festool

      11.1%

      Moved from 5th to 4th. 3K estimated branded searches, +33.2% vs prior month. Share +1.9 points.

    5. 5.Milwaukee

      10.7%

      Moved from 4th to 5th. 3K estimated branded searches, -21.3% vs prior month. Share -4.4 points.

    6. 6.Bosch

      0.07%

      Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

    Compare popularity between Makita and its closest rivals

    Every comparison with Makita

    60 comparisons

    How has branded search demand for Makita changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Makita in New Zealand rose from 23.8K to 26.5K.
    • Across the 12 months ending September 2026, Makita’s share of searches among biscuit joiner brands in New Zealand decreased from 34% to 33%.
    • Across the 12 months ending September 2026, Makita’s share of searches among biscuit joiner brands in New Zealand peaked at 34.8% in May 2026 and was lowest at 27.7% in November 2025.

    How did search popularity change for New Zealand biscuit joiner brands in September 2026?

    6 changes

    1. In September 2026, Festool overtook Milwaukee to rank 4th among biscuit joiner brands in New Zealand, with 11.1% of the searches.

    2. In September 2026, Makita gained share of searches among biscuit joiner brands in New Zealand, from 30.5% to 33%.

    3. In September 2026, Ryobi gained share of searches among biscuit joiner brands in New Zealand, from 25.2% to 27.1%.

    4. In September 2026, Milwaukee lost share of searches among biscuit joiner brands in New Zealand, from 15% to 10.7%.

    5. In September 2026, DeWalt lost share of searches among biscuit joiner brands in New Zealand, from 20% to 18.1%.

    6. Estimated monthly branded searches for Bosch in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

    How are Makita’s branded searches counted?

    22 search terms

    Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • makita
    • makita battery
    • makita blower
    • makita chainsaw
    • makita chop saw
    • makita drill
    • makita edger
    • makita hedge cutter
    • makita impact wrench
    • makita lawn mower
    • makita led light
    • makita mower
    • makita mowers
    • makita multi tool
    • makita planer
    • makita router
    • makita sander
    • makita skill saw
    • makita tool
    • makita track saw
    • makita trimmers
    • makita work light

    Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Makita compete?

    Makita is ranked in 84 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Chainsaw and outdoor power brands3rd of 817.6%Show ranking
    Power tool brands1st of 928.7%Show ranking
    Cordless chainsaw brands3rd of 619.5%Show ranking
    Leaf blower brands2nd of 720.8%Show ranking
    Lawn mower brands5th of 102.9%Show ranking
    Stone saw brands1st of 629.4%Show ranking
    Cut off saw brands1st of 730.5%Show ranking
    Chuck key brands1st of 555.1%Show ranking
    Garden tool brands1st of 1329.1%Show ranking
    Air blower brands1st of 629.8%Show ranking
    Edger brands1st of 723.2%Show ranking
    Cordless blower brands3rd of 424.1%Show ranking
    Grass trimmer brands3rd of 824.3%Show ranking
    Pruning saw brands1st of 837.1%Show ranking
    Hedge cutter brands3rd of 425.2%Show ranking
    Saw stand brands1st of 539%Show ranking
    Skill saw brands1st of 439.1%Show ranking
    Drop saw brands1st of 439.6%Show ranking
    Hand sander brands1st of 632.9%Show ranking
    Orbital sander brands1st of 633.2%Show ranking
    Palm sander brands1st of 635.3%Show ranking
    Earth auger brands1st of 829.2%Show ranking
    Biscuit joiner brands1st of 633%Shown above
    Reciprocating saw brands1st of 629.7%Show ranking
    Compound miter saw brands1st of 630.1%Show ranking
    Cordless roofing nailer brands1st of 634.8%Show ranking
    Cordless sander brands1st of 438.2%Show ranking
    Power screwdriver brands2nd of 531.2%Show ranking
    Drywall sander brands1st of 738.5%Show ranking
    Impact wrench brands1st of 537.9%Show ranking
    Panel saw brands1st of 646.3%Show ranking
    Hot glue gun brands1st of 735.2%Show ranking
    Cordless angle grinder brands1st of 536.2%Show ranking
    Staple gun brands1st of 636.6%Show ranking
    Cordless screwdriver brands1st of 537.1%Show ranking
    Brushless drill brands1st of 437.1%Show ranking
    Cable stapler brands1st of 437.1%Show ranking
    Combi drill brands1st of 437.1%Show ranking
    Cordless grease gun brands1st of 437.1%Show ranking
    Cordless stapler brands1st of 437.1%Show ranking
    Drill driver brands1st of 437.1%Show ranking
    Narrow crown stapler brands1st of 437.1%Show ranking
    Belt sander brands1st of 533.3%Show ranking
    Chain mortiser brands1st of 540.8%Show ranking
    SDS drill brands1st of 538.4%Show ranking
    Power drill brands1st of 438.5%Show ranking
    Tire inflator brands1st of 438.5%Show ranking
    Cordless Sawzall brands1st of 534.4%Show ranking
    Cordless chop saw brands1st of 352.5%Show ranking
    Portable band saw brands1st of 352.5%Show ranking
    Dust extractor brands1st of 841.3%Show ranking
    Tile cutter brands1st of 642.2%Show ranking
    Push mower brands1st of 839%Show ranking
    Air nailer brands1st of 844.1%Show ranking
    Walk behind mower brands1st of 539.5%Show ranking
    Hand planer brands1st of 644.1%Show ranking
    Pipe cutter brands1st of 746.1%Show ranking
    Cable cutter brands1st of 447.2%Show ranking
    Laser level brands1st of 547.4%Show ranking
    SDS Max brands1st of 548%Show ranking
    Tool belt brands1st of 848.6%Show ranking
    Cordless planer brands1st of 353.5%Show ranking
    Tool bag brands1st of 649.5%Show ranking
    Toolbox brands1st of 649.8%Show ranking
    Die grinder bits brands1st of 550.4%Show ranking
    Plate compactor brands1st of 845.6%Show ranking
    Grinder blades brands1st of 651.4%Show ranking
    Variable speed grinder brands1st of 351.6%Show ranking
    Lawn edger brands6th of 80.51%Show ranking
    Post hole digger brands2nd of 346.2%Show ranking
    Chasing machine brands1st of 652.4%Show ranking
    Cordless buffer brands1st of 452.5%Show ranking
    Caulking gun brands1st of 652.9%Show ranking
    Keyless chuck brands1st of 653.2%Show ranking
    Pop rivet gun brands1st of 453.4%Show ranking
    Roto hammer brands1st of 453.4%Show ranking
    Breaker hammer brands1st of 453.4%Show ranking
    Chipping hammer brands1st of 453.4%Show ranking
    Right angle drill brands1st of 353.4%Show ranking
    Wall chaser machine brands1st of 456.7%Show ranking
    LED work light brands4th of 40.84%Show ranking
    Router collet brands1st of 463.2%Show ranking
    Brush cutter brands1st of 552.9%Show ranking
    Demolition hammer brands1st of 364.5%Show ranking
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