Brandwave

Makita vs ToughBuilt:Which is more popular?

In September 2026, Makita had more branded searches than ToughBuilt among tool belt brands in New Zealand. Makita had about 9,100 branded searches, while ToughBuilt had 720. Makita made up 48.6% of all tool belt brand searches we track, and ToughBuilt accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about tool belt brands, ToughBuilt appeared in three of the five answers and Makita in two. ToughBuilt was mentioned before Makita in every answer that named either.

Among tool belt brands in New Zealand in September 2026

Who do people search for more?

Makita, about 13 searches for every 1 for ToughBuilt

Makita 9.1K searchesToughBuilt 720 searches

Who does AI mention more?

ToughBuilt, mentioned in 3 of 5 answers, Makita in 2

ToughBuilt in 3 of 5Makita in 2 of 5

Who does AI recommend more?

ToughBuilt, named ahead of Makita in 3 of 3 answers

ToughBuilt first in 3Makita never first

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Top tool belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ToughBuilt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ToughBuilt was listed before Makita in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Occidental Leather1st
  2. ToughBuilt2nd
  3. Badger Tool Belts3rd
  4. DeWalt4th
  5. Diamondback Toolbelts5th
  6. Buckaroo6th
  7. Makita7th
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Occidental Leather4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ToughBuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Badger Tool Belts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buckaroo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diamondback Toolbelts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tool belt brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Makita or ToughBuilt more popular in search?

This chart shows how often people search Google for Makita and ToughBuilt by name. Each line represents a brand's share of searches for all eight tool belt brands we track, month by month, from searches in New Zealand.

Makita and ToughBuilt among tool belt brands in New Zealand, by month

Share of searches by month for Makita, ToughBuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeToughBuiltBadger Tool BeltsBuckarooOccidental LeatherDiamondback Toolbelts
Oct 202548.3%26.6%14%4.6%2.5%3.7%0.25%0.06%
Nov 202541.1%32.4%13.3%2.6%1.7%8.7%0.16%0.05%
Dec 202549.5%28.1%13.9%3.8%1.7%2.5%0.33%0.07%
Jan 202650.7%28.4%12%4%1.8%2.6%0.34%0.07%
Feb 202648.6%28.1%14%3.8%2.5%2.5%0.45%0.06%
Mar 202647.8%28.6%14.4%3.8%2.5%2.5%0.32%0.06%
Apr 202649.2%27.5%13.9%3.9%2.6%2.6%0.33%0.07%
May 202645.6%25.9%16.2%4.3%3.5%2.3%0.42%1.6%
Jun 202642.4%29.4%15.5%4.9%3.3%2.7%0.39%1.4%
Jul 202646.2%26.7%16%4.4%3%3%0.43%0.25%
Aug 202641.3%27.1%20.4%4.8%3.2%2.6%0.38%0.16%
Sep 202648.6%26.6%15.8%3.8%2.6%2.1%0.37%0.16%

How has the Makita and ToughBuilt comparison changed over the last 12 months?

3 findings
  • Makita was ahead of ToughBuilt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s share of searches among tool belt brands in New Zealand moved from 48.3% to 48.6%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
  • Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool belt brands in New Zealand moved from 4.6% to 3.8%, and its estimated monthly branded searches held steady at 720.

How did search popularity change for New Zealand tool belt brands in September 2026?

2 changes

  1. In September 2026, Makita gained share of searches among tool belt brands in New Zealand, from 41.3% to 48.6%.

  2. In September 2026, ToughBuilt lost share of searches among tool belt brands in New Zealand, from 4.8% to 3.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Makita’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

2 branded search terms

  • makita
  • makita tool

ToughBuilt

1 branded search term

  • toughbuilt

How the Brand Demand Index is measured

Other head-to-heads among tool belt brands

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