Tool belt brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched tool belt brand in New Zealand, accounting for 48.6% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Occidental Leather was mentioned most often, in four of the five answers. Occidental Leather was recommended most often, coming first in three out of four responses that gave a list.
MakitaShare of searches 48.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
DeWaltShare of searches 26.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 15.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
ToughBuiltShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- Badger Tool BeltsShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top tool belt brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Occidental Leather was mentioned most often, in four of the five answers. Occidental Leather was recommended most often, coming first in three out of four answers that gave a list. ToughBuilt was second, and Badger Tool Belts was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Occidental Leather4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ToughBuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Badger Tool Belts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Buckaroo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Diamondback Toolbelts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tool belt brands
5 answers
Asked ChatGPT
“Which tool belt brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tool belt brands in New Zealand?”
Asked ChatGPT
“What's the best tool belt brand in New Zealand for carrying tools on site?”
Searched Google, AI Overview
“best tool belt”
Searched Google, AI Overview
“heavy duty tool belt”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tool belt brands do people search for most?
This chart shows how often people search Google for each tool belt brand by name. Each line represents a brand's share of searches for all eight tool belt brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee, ToughBuilt, Badger Tool Belts, Buckaroo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | ToughBuilt | Badger Tool Belts | Buckaroo | Occidental Leather | Diamondback Toolbelts |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 26.6% | 14% | 4.6% | 2.5% | 3.7% | 0.25% | 0.06% |
| Nov 2025 | 41.1% | 32.4% | 13.3% | 2.6% | 1.7% | 8.7% | 0.16% | 0.05% |
| Dec 2025 | 49.5% | 28.1% | 13.9% | 3.8% | 1.7% | 2.5% | 0.33% | 0.07% |
| Jan 2026 | 50.7% | 28.4% | 12% | 4% | 1.8% | 2.6% | 0.34% | 0.07% |
| Feb 2026 | 48.6% | 28.1% | 14% | 3.8% | 2.5% | 2.5% | 0.45% | 0.06% |
| Mar 2026 | 47.8% | 28.6% | 14.4% | 3.8% | 2.5% | 2.5% | 0.32% | 0.06% |
| Apr 2026 | 49.2% | 27.5% | 13.9% | 3.9% | 2.6% | 2.6% | 0.33% | 0.07% |
| May 2026 | 45.6% | 25.9% | 16.2% | 4.3% | 3.5% | 2.3% | 0.42% | 1.6% |
| Jun 2026 | 42.4% | 29.4% | 15.5% | 4.9% | 3.3% | 2.7% | 0.39% | 1.4% |
| Jul 2026 | 46.2% | 26.7% | 16% | 4.4% | 3% | 3% | 0.43% | 0.25% |
| Aug 2026 | 41.3% | 27.1% | 20.4% | 4.8% | 3.2% | 2.6% | 0.38% | 0.16% |
| Sep 2026 | 48.6% | 26.6% | 15.8% | 3.8% | 2.6% | 2.1% | 0.37% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 9.1K | +19.7% | +7.3 points | |
| 2, held 2nd | 26.6% | 5K | 0% | -0.5 points | |
| 3, held 3rd | 15.8% | 3K | -21.3% | -4.6 points | |
| 4, held 4th | 3.8% | 720 | -18.2% | -0.9 points | |
| 5, held 5th | 2.6% | 480 | -18.6% | -0.6 points | |
| 6, held 6th | 2.1% | 390 | -18.8% | -0.5 points | |
| 7, held 7th | 0.37% | 70 | 0% | 0 points | |
| 8, held 8th | 0.16% | 30 | 0% | 0 points |
1.
Makita48.6%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +7.3 points.
2.
DeWalt26.6%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.5 points.
15.8%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.6 points.
3.8%
Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.
2.6%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.6 points.
6.Buckaroo
2.1%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.
0.37%
Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
0.16%
Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among tool belt brands in New Zealand?
8 brands
In September 2026, Makita was the most searched among tool belt brands in New Zealand, with an estimated 9.1K branded searches, 48.6% of all searches for the eight we track. DeWalt is in 2nd place, 21.9 percentage points behind at 26.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 48.3% → 48.6% | 50.7%Jan 2026 | 41.1%Nov 2025 | 1st |
| DeWalt | 26.6% | 32.4%Nov 2025 | 25.9%May 2026 | 2nd |
| Milwaukee | 14% → 15.8% | 20.4%Aug 2026 | 12%Jan 2026 | 3rd |
| ToughBuilt | 4.6% → 3.8% | 4.9%Jun 2026 | 2.6%Nov 2025 | 4th |
| Badger Tool Belts | 2.5% → 2.6% | 3.5%May 2026 | 1.7%Dec 2025 | 6th → 5th |
| Buckaroo | 3.7% → 2.1% | 8.7%Nov 2025 | 2.1%Sep 2026 | 5th → 6th |
| Occidental Leather | 0.25% → 0.37% | 0.45%Feb 2026 | 0.16%Nov 2025 | 7th |
| Diamondback Toolbelts | 0.06% → 0.16% | 1.6%May 2026 | 0.05%Nov 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Milwaukee’s share of searches among tool belt brands in New Zealand increased from 14% to 15.8%.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool belt brands in New Zealand decreased from 4.6% to 3.8%.
- Across the 12 months ending September 2026, Buckaroo’s share of searches among tool belt brands in New Zealand decreased from 3.7% to 2.1%.
- Across the 12 months ending September 2026, Makita’s share of searches among tool belt brands in New Zealand peaked at 50.7% in January 2026 and was lowest at 41.1% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among tool belt brands in New Zealand peaked at 32.4% in November 2025 and was lowest at 25.9% in May 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among tool belt brands in New Zealand peaked at 20.4% in August 2026 and was lowest at 12% in January 2026.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool belt brands in New Zealand peaked at 4.9% in June 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, Badger Tool Belts’ share of searches among tool belt brands in New Zealand peaked at 3.5% in May 2026 and was lowest at 1.7% in December 2025.
- Across the 12 months ending September 2026, Buckaroo’s share of searches among tool belt brands in New Zealand peaked at 8.7% in November 2025 and was lowest at 2.1% in September 2026.
- Across the 12 months ending September 2026, Diamondback Toolbelts’ share of searches among tool belt brands in New Zealand peaked at 1.6% in May 2026 and was lowest at 0.05% in November 2025.
- Across the 12 months ending September 2026, Badger Tool Belts rose from 6th to 5th among tool belt brands in New Zealand.
- Across the 12 months ending September 2026, Buckaroo fell from 5th to 6th among tool belt brands in New Zealand.
- Across the 12 months ending September 2026, Makita, DeWalt, Occidental Leather and Diamondback Toolbelts held steady: their share of searches among tool belt brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand tool belt brands in September 2026?
8 changes
In September 2026, Makita gained share of searches among tool belt brands in New Zealand, from 41.3% to 48.6%.
In September 2026, Milwaukee lost share of searches among tool belt brands in New Zealand, from 20.4% to 15.8%.
In September 2026, ToughBuilt lost share of searches among tool belt brands in New Zealand, from 4.8% to 3.8%.
In September 2026, Badger Tool Belts lost share of searches among tool belt brands in New Zealand, from 3.2% to 2.6%.
In September 2026, Buckaroo lost share of searches among tool belt brands in New Zealand, from 2.6% to 2.1%.
Diamondback Toolbelts’ share of searches among tool belt brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.16% in September 2026.
Estimated monthly branded searches for Occidental Leather in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.
Compare popularity between leading brands
- Makita vs DeWalt: compare popularity
- Makita vs Milwaukee: compare popularity
- Makita vs ToughBuilt: compare popularity
- Makita vs Badger Tool Belts: compare popularity
- DeWalt vs Milwaukee: compare popularity
- DeWalt vs ToughBuilt: compare popularity
- DeWalt vs Badger Tool Belts: compare popularity
- Milwaukee vs ToughBuilt: compare popularity
- Milwaukee vs Badger Tool Belts: compare popularity
- ToughBuilt vs Badger Tool Belts: compare popularity
- Compare any of these brands
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