Brandwave

How popular isBuckaroo?

In September 2026, people searched for Buckaroo by name about 390 times in New Zealand, a 33.9% decrease from the previous year. These searches made up 2.1% of all New Zealand tool belt brand searches, placing Buckaroo sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about tool belt brands, Buckaroo appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Buckaroo is the sixth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. MakitaShare of searches 48.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. DeWaltShare of searches 26.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. MilwaukeeShare of searches 15.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. ToughBuiltShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. BuckarooShare of searches 2.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top tool belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buckaroo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buckaroo is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Occidental Leather1st
  2. ToughBuilt2nd
  3. Badger Tool Belts3rd
  4. DeWalt4th
  5. Diamondback Toolbelts5th
  6. Buckaroo6th
  7. Makita7th
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Occidental Leather4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ToughBuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Badger Tool Belts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buckaroo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diamondback Toolbelts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tool belt brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tool belt brands compete with Buckaroo?

Buckaroo against tool belt brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, ToughBuilt, Badger Tool Belts, Buckaroo. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeToughBuiltBadger Tool BeltsBuckarooOccidental LeatherDiamondback Toolbelts
Oct 202548.3%26.6%14%4.6%2.5%3.7%0.25%0.06%
Nov 202541.1%32.4%13.3%2.6%1.7%8.7%0.16%0.05%
Dec 202549.5%28.1%13.9%3.8%1.7%2.5%0.33%0.07%
Jan 202650.7%28.4%12%4%1.8%2.6%0.34%0.07%
Feb 202648.6%28.1%14%3.8%2.5%2.5%0.45%0.06%
Mar 202647.8%28.6%14.4%3.8%2.5%2.5%0.32%0.06%
Apr 202649.2%27.5%13.9%3.9%2.6%2.6%0.33%0.07%
May 202645.6%25.9%16.2%4.3%3.5%2.3%0.42%1.6%
Jun 202642.4%29.4%15.5%4.9%3.3%2.7%0.39%1.4%
Jul 202646.2%26.7%16%4.4%3%3%0.43%0.25%
Aug 202641.3%27.1%20.4%4.8%3.2%2.6%0.38%0.16%
Sep 202648.6%26.6%15.8%3.8%2.6%2.1%0.37%0.16%

  1. 1.Makita

    48.6%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +7.3 points.

  2. 2.DeWalt

    26.6%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Milwaukee

    15.8%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.6 points.

  4. 4.ToughBuilt

    3.8%

    Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Badger Tool Belts

    2.6%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.6 points.

  6. 6.Buckaroo

    2.1%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  7. 7.Occidental Leather

    0.37%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Diamondback Toolbelts

    0.16%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Buckaroo and its closest rivals

Every comparison with Buckaroo

7 comparisons

How has branded search demand for Buckaroo changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Buckaroo in New Zealand fell from 590 to 390.
  • Across the 12 months ending September 2026, Buckaroo’s share of searches among tool belt brands in New Zealand decreased from 3.7% to 2.1%.
  • Across the 12 months ending September 2026, Buckaroo’s share of searches among tool belt brands in New Zealand peaked at 8.7% in November 2025 and was lowest at 2.1% in September 2026.
  • Across the 12 months ending September 2026, Buckaroo fell from 5th to 6th among tool belt brands in New Zealand.

How did search popularity change for New Zealand tool belt brands in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among tool belt brands in New Zealand, from 41.3% to 48.6%.

  2. In September 2026, Milwaukee lost share of searches among tool belt brands in New Zealand, from 20.4% to 15.8%.

  3. In September 2026, ToughBuilt lost share of searches among tool belt brands in New Zealand, from 4.8% to 3.8%.

  4. In September 2026, Badger Tool Belts lost share of searches among tool belt brands in New Zealand, from 3.2% to 2.6%.

  5. In September 2026, Buckaroo lost share of searches among tool belt brands in New Zealand, from 2.6% to 2.1%.

  6. Diamondback Toolbelts’ share of searches among tool belt brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.16% in September 2026.

How are Buckaroo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Buckaroo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • buckaroo

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How the Brand Demand Index is measured

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