Brandwave

Buckaroo vs Diamondback Toolbelts:Which is more popular?

In September 2026, Buckaroo had more branded searches than Diamondback Toolbelts among tool belt brands in New Zealand. Buckaroo had about 390 branded searches, while Diamondback Toolbelts had 30. Buckaroo made up 2.1% of all tool belt brand searches we track, and Diamondback Toolbelts accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about tool belt brands, Buckaroo and Diamondback Toolbelts each appeared in two of the five answers. Buckaroo was mentioned before Diamondback Toolbelts in two out of three answers that named either.

Among tool belt brands in New Zealand in September 2026

Who do people search for more?

Buckaroo, about 13 searches for every 1 for Diamondback Toolbelts

Buckaroo 390 searchesDiamondback Toolbelts 30 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Buckaroo in 2 of 5Diamondback Toolbelts in 2 of 5

Who does AI recommend more?

Buckaroo, named ahead of Diamondback Toolbelts in 2 of 3 answers

Buckaroo first in 2Diamondback Toolbelts first in 1

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Top tool belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Buckaroo and Diamondback Toolbelts were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Buckaroo was listed before Diamondback Toolbelts in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Occidental Leather1st
  2. ToughBuilt2nd
  3. Badger Tool Belts3rd
  4. DeWalt4th
  5. Diamondback Toolbelts5th
  6. Buckaroo6th
  7. Makita7th
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Occidental Leather4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ToughBuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Badger Tool Belts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buckaroo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diamondback Toolbelts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tool belt brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Buckaroo or Diamondback Toolbelts more popular in search?

This chart shows how often people search Google for Buckaroo and Diamondback Toolbelts by name. Each line represents a brand's share of searches for all eight tool belt brands we track, month by month, from searches in New Zealand.

Buckaroo and Diamondback Toolbelts among tool belt brands in New Zealand, by month

Share of searches by month for Buckaroo, Diamondback Toolbelts. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeToughBuiltBadger Tool BeltsBuckarooOccidental LeatherDiamondback Toolbelts
Oct 202548.3%26.6%14%4.6%2.5%3.7%0.25%0.06%
Nov 202541.1%32.4%13.3%2.6%1.7%8.7%0.16%0.05%
Dec 202549.5%28.1%13.9%3.8%1.7%2.5%0.33%0.07%
Jan 202650.7%28.4%12%4%1.8%2.6%0.34%0.07%
Feb 202648.6%28.1%14%3.8%2.5%2.5%0.45%0.06%
Mar 202647.8%28.6%14.4%3.8%2.5%2.5%0.32%0.06%
Apr 202649.2%27.5%13.9%3.9%2.6%2.6%0.33%0.07%
May 202645.6%25.9%16.2%4.3%3.5%2.3%0.42%1.6%
Jun 202642.4%29.4%15.5%4.9%3.3%2.7%0.39%1.4%
Jul 202646.2%26.7%16%4.4%3%3%0.43%0.25%
Aug 202641.3%27.1%20.4%4.8%3.2%2.6%0.38%0.16%
Sep 202648.6%26.6%15.8%3.8%2.6%2.1%0.37%0.16%

How has the Buckaroo and Diamondback Toolbelts comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand tool belt brands in September 2026?

2 changes
  1. In September 2026, Buckaroo lost share of searches among tool belt brands in New Zealand, from 2.6% to 2.1%.

  2. Diamondback Toolbelts’ share of searches among tool belt brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.16% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Buckaroo’s and Diamondback Toolbelts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Buckaroo

1 branded search term

  • buckaroo

Diamondback Toolbelts

1 branded search term

  • diamondback toolbelts

How the Brand Demand Index is measured

Other head-to-heads among tool belt brands

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