How popular isBadger Tool Belts?
In September 2026, people searched for Badger Tool Belts by name about 480 times in New Zealand, a 23.1% increase from the previous year. These searches made up 2.6% of all New Zealand tool belt brand searches, placing Badger Tool Belts fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about tool belt brands, Badger Tool Belts appeared in two of the five answers and was the third most recommended of the eight.
Badger Tool Belts is the fifth most searched of 8 competitors and the third most recommended in AI answers.
MakitaShare of searches 48.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
DeWaltShare of searches 26.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
MilwaukeeShare of searches 15.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
ToughBuiltShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- Badger Tool BeltsShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top tool belt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Badger Tool Belts was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Badger Tool Belts is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Occidental Leather4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ToughBuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Badger Tool Belts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Buckaroo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Diamondback Toolbelts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tool belt brands
5 answers
Asked ChatGPT
“Which tool belt brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tool belt brands in New Zealand?”
Asked ChatGPT
“What's the best tool belt brand in New Zealand for carrying tools on site?”
Searched Google, AI Overview
“best tool belt”
Searched Google, AI Overview
“heavy duty tool belt”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tool belt brands compete with Badger Tool Belts?
Share of searches by month for Makita, DeWalt, Milwaukee, ToughBuilt, Badger Tool Belts, Buckaroo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | ToughBuilt | Badger Tool Belts | Buckaroo | Occidental Leather | Diamondback Toolbelts |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 26.6% | 14% | 4.6% | 2.5% | 3.7% | 0.25% | 0.06% |
| Nov 2025 | 41.1% | 32.4% | 13.3% | 2.6% | 1.7% | 8.7% | 0.16% | 0.05% |
| Dec 2025 | 49.5% | 28.1% | 13.9% | 3.8% | 1.7% | 2.5% | 0.33% | 0.07% |
| Jan 2026 | 50.7% | 28.4% | 12% | 4% | 1.8% | 2.6% | 0.34% | 0.07% |
| Feb 2026 | 48.6% | 28.1% | 14% | 3.8% | 2.5% | 2.5% | 0.45% | 0.06% |
| Mar 2026 | 47.8% | 28.6% | 14.4% | 3.8% | 2.5% | 2.5% | 0.32% | 0.06% |
| Apr 2026 | 49.2% | 27.5% | 13.9% | 3.9% | 2.6% | 2.6% | 0.33% | 0.07% |
| May 2026 | 45.6% | 25.9% | 16.2% | 4.3% | 3.5% | 2.3% | 0.42% | 1.6% |
| Jun 2026 | 42.4% | 29.4% | 15.5% | 4.9% | 3.3% | 2.7% | 0.39% | 1.4% |
| Jul 2026 | 46.2% | 26.7% | 16% | 4.4% | 3% | 3% | 0.43% | 0.25% |
| Aug 2026 | 41.3% | 27.1% | 20.4% | 4.8% | 3.2% | 2.6% | 0.38% | 0.16% |
| Sep 2026 | 48.6% | 26.6% | 15.8% | 3.8% | 2.6% | 2.1% | 0.37% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.6% | 9.1K | +19.7% | +7.3 points | |
| 2, held 2nd | 26.6% | 5K | 0% | -0.5 points | |
| 3, held 3rd | 15.8% | 3K | -21.3% | -4.6 points | |
| 4, held 4th | 3.8% | 720 | -18.2% | -0.9 points | |
| 5, held 5th | 2.6% | 480 | -18.6% | -0.6 points | |
| 6, held 6th | 2.1% | 390 | -18.8% | -0.5 points | |
| 7, held 7th | 0.37% | 70 | 0% | 0 points | |
| 8, held 8th | 0.16% | 30 | 0% | 0 points |
1.
Makita48.6%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +7.3 points.
2.
DeWalt26.6%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.5 points.
15.8%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.6 points.
3.8%
Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.
2.6%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.6 points.
6.Buckaroo
2.1%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.
0.37%
Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
0.16%
Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Badger Tool Belts and its closest rivals
Every comparison with Badger Tool Belts
7 comparisons
How has branded search demand for Badger Tool Belts changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Badger Tool Belts in New Zealand rose from 390 to 480.
- Across the 12 months ending September 2026, Badger Tool Belts’ share of searches among tool belt brands in New Zealand peaked at 3.5% in May 2026 and was lowest at 1.7% in December 2025.
- Across the 12 months ending September 2026, Badger Tool Belts rose from 6th to 5th among tool belt brands in New Zealand.
How did search popularity change for New Zealand tool belt brands in September 2026?
6 changes
In September 2026, Makita gained share of searches among tool belt brands in New Zealand, from 41.3% to 48.6%.
In September 2026, Milwaukee lost share of searches among tool belt brands in New Zealand, from 20.4% to 15.8%.
In September 2026, ToughBuilt lost share of searches among tool belt brands in New Zealand, from 4.8% to 3.8%.
In September 2026, Badger Tool Belts lost share of searches among tool belt brands in New Zealand, from 3.2% to 2.6%.
In September 2026, Buckaroo lost share of searches among tool belt brands in New Zealand, from 2.6% to 2.1%.
Diamondback Toolbelts’ share of searches among tool belt brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.16% in September 2026.
How are Badger Tool Belts’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Badger Tool Belts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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