Badger Tool Belts vs ToughBuilt:Which is more popular?
In September 2026, ToughBuilt had more branded searches than Badger Tool Belts among tool belt brands in New Zealand. ToughBuilt had about 720 branded searches, while Badger Tool Belts had 480. ToughBuilt made up 3.8% of all tool belt brand searches we track, and Badger Tool Belts accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about tool belt brands, ToughBuilt appeared in three of the five answers and Badger Tool Belts in two. Badger Tool Belts was mentioned before ToughBuilt in two out of three answers that named either.
Who do people search for more?
ToughBuilt, about 50% more searches than Badger Tool Belts
Who does AI mention more?
ToughBuilt, mentioned in 3 of 5 answers, Badger Tool Belts in 2
Who does AI recommend more?
Badger Tool Belts, named ahead of ToughBuilt in 2 of 3 answers
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Top tool belt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ToughBuilt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Badger Tool Belts was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Badger Tool Belts was listed before ToughBuilt in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Occidental Leather4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ToughBuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Badger Tool Belts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Buckaroo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Diamondback Toolbelts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about tool belt brands
5 answers
Asked ChatGPT
“Which tool belt brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tool belt brands in New Zealand?”
Asked ChatGPT
“What's the best tool belt brand in New Zealand for carrying tools on site?”
Searched Google, AI Overview
“best tool belt”
Searched Google, AI Overview
“heavy duty tool belt”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Badger Tool Belts or ToughBuilt more popular in search?
This chart shows how often people search Google for Badger Tool Belts and ToughBuilt by name. Each line represents a brand's share of searches for all eight tool belt brands we track, month by month, from searches in New Zealand.
Share of searches by month for ToughBuilt, Badger Tool Belts. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | ToughBuilt | Badger Tool Belts | Buckaroo | Occidental Leather | Diamondback Toolbelts |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 26.6% | 14% | 4.6% | 2.5% | 3.7% | 0.25% | 0.06% |
| Nov 2025 | 41.1% | 32.4% | 13.3% | 2.6% | 1.7% | 8.7% | 0.16% | 0.05% |
| Dec 2025 | 49.5% | 28.1% | 13.9% | 3.8% | 1.7% | 2.5% | 0.33% | 0.07% |
| Jan 2026 | 50.7% | 28.4% | 12% | 4% | 1.8% | 2.6% | 0.34% | 0.07% |
| Feb 2026 | 48.6% | 28.1% | 14% | 3.8% | 2.5% | 2.5% | 0.45% | 0.06% |
| Mar 2026 | 47.8% | 28.6% | 14.4% | 3.8% | 2.5% | 2.5% | 0.32% | 0.06% |
| Apr 2026 | 49.2% | 27.5% | 13.9% | 3.9% | 2.6% | 2.6% | 0.33% | 0.07% |
| May 2026 | 45.6% | 25.9% | 16.2% | 4.3% | 3.5% | 2.3% | 0.42% | 1.6% |
| Jun 2026 | 42.4% | 29.4% | 15.5% | 4.9% | 3.3% | 2.7% | 0.39% | 1.4% |
| Jul 2026 | 46.2% | 26.7% | 16% | 4.4% | 3% | 3% | 0.43% | 0.25% |
| Aug 2026 | 41.3% | 27.1% | 20.4% | 4.8% | 3.2% | 2.6% | 0.38% | 0.16% |
| Sep 2026 | 48.6% | 26.6% | 15.8% | 3.8% | 2.6% | 2.1% | 0.37% | 0.16% |
How has the Badger Tool Belts and ToughBuilt comparison changed over the last 12 months?
3 findings
- ToughBuilt was ahead of Badger Tool Belts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Badger Tool Belts’ share of searches among tool belt brands in New Zealand moved from 2.5% to 2.6%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 12 months ending September 2026, ToughBuilt’s share of searches among tool belt brands in New Zealand moved from 4.6% to 3.8%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand tool belt brands in September 2026?
2 changes
In September 2026, ToughBuilt lost share of searches among tool belt brands in New Zealand, from 4.8% to 3.8%.
In September 2026, Badger Tool Belts lost share of searches among tool belt brands in New Zealand, from 3.2% to 2.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Badger Tool Belts’ and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Badger Tool Belts
1 branded search term
- badger tool belts
ToughBuilt
1 branded search term
- toughbuilt
Other head-to-heads among tool belt brands
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