Brandwave

How popular isMilwaukee?

In September 2026, people searched for Milwaukee by name about 10,000 times in New Zealand, a 39.7% increase from the previous year. These searches made up 15.8% of all New Zealand tool belt brand searches, placing Milwaukee third out of eight brands. When we asked both ChatGPT and Google AI Overviews about tool belt brands, Milwaukee appeared in one of the five answers.

Search and AI answers in September 2026

Milwaukee is the third most searched of 8 competitors and not listed in any AI answer.

  1. MakitaShare of searches 48.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. DeWaltShare of searches 26.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. MilwaukeeShare of searches 15.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. ToughBuiltShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Badger Tool BeltsShare of searches 2.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+3 more

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Top tool belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Occidental Leather1st
  2. ToughBuilt2nd
  3. Badger Tool Belts3rd
  4. DeWalt4th
  5. Diamondback Toolbelts5th
  6. Buckaroo6th
  7. Makita7th
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Occidental Leather4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ToughBuilt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Badger Tool Belts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Buckaroo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Diamondback Toolbelts2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about tool belt brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tool belt brands compete with Milwaukee?

Milwaukee against tool belt brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, ToughBuilt, Badger Tool Belts, Buckaroo. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeToughBuiltBadger Tool BeltsBuckarooOccidental LeatherDiamondback Toolbelts
Oct 202548.3%26.6%14%4.6%2.5%3.7%0.25%0.06%
Nov 202541.1%32.4%13.3%2.6%1.7%8.7%0.16%0.05%
Dec 202549.5%28.1%13.9%3.8%1.7%2.5%0.33%0.07%
Jan 202650.7%28.4%12%4%1.8%2.6%0.34%0.07%
Feb 202648.6%28.1%14%3.8%2.5%2.5%0.45%0.06%
Mar 202647.8%28.6%14.4%3.8%2.5%2.5%0.32%0.06%
Apr 202649.2%27.5%13.9%3.9%2.6%2.6%0.33%0.07%
May 202645.6%25.9%16.2%4.3%3.5%2.3%0.42%1.6%
Jun 202642.4%29.4%15.5%4.9%3.3%2.7%0.39%1.4%
Jul 202646.2%26.7%16%4.4%3%3%0.43%0.25%
Aug 202641.3%27.1%20.4%4.8%3.2%2.6%0.38%0.16%
Sep 202648.6%26.6%15.8%3.8%2.6%2.1%0.37%0.16%

  1. 1.Makita

    48.6%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +7.3 points.

  2. 2.DeWalt

    26.6%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Milwaukee

    15.8%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.6 points.

  4. 4.ToughBuilt

    3.8%

    Held 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Badger Tool Belts

    2.6%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share -0.6 points.

  6. 6.Buckaroo

    2.1%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  7. 7.Occidental Leather

    0.37%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Diamondback Toolbelts

    0.16%

    Held 8th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Milwaukee and its closest rivals

Every comparison with Milwaukee

53 comparisons

How has branded search demand for Milwaukee changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee in New Zealand rose from 7.2K to 10K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among tool belt brands in New Zealand increased from 14% to 15.8%.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among tool belt brands in New Zealand peaked at 20.4% in August 2026 and was lowest at 12% in January 2026.

How did search popularity change for New Zealand tool belt brands in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among tool belt brands in New Zealand, from 41.3% to 48.6%.

  2. In September 2026, Milwaukee lost share of searches among tool belt brands in New Zealand, from 20.4% to 15.8%.

  3. In September 2026, ToughBuilt lost share of searches among tool belt brands in New Zealand, from 4.8% to 3.8%.

  4. In September 2026, Badger Tool Belts lost share of searches among tool belt brands in New Zealand, from 3.2% to 2.6%.

  5. In September 2026, Buckaroo lost share of searches among tool belt brands in New Zealand, from 2.6% to 2.1%.

  6. Diamondback Toolbelts’ share of searches among tool belt brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.16% in September 2026.

How are Milwaukee’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • milwaukee battery
  • milwaukee battery charger
  • milwaukee compound miter saw
  • milwaukee drill
  • milwaukee grass trimmer
  • milwaukee leaf vacuum
  • milwaukee multi tool
  • milwaukee multitool
  • milwaukee pipe wrench
  • milwaukee plate compactor
  • milwaukee power washer
  • milwaukee push mower
  • milwaukee ratchet spanners
  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set
  • milwaukee tools blower
  • milwaukee tools chainsaw
  • milwaukee tools grinder
  • milwaukee tools packout
  • milwaukee tools radio

Do you work for Milwaukee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Milwaukee compete?

Milwaukee is ranked in 86 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands4th of 910.8%Show ranking
Cordless chainsaw brands6th of 65.9%Show ranking
Leaf blower brands6th of 75.9%Show ranking
Stone saw brands5th of 67.2%Show ranking
Cut off saw brands5th of 77.5%Show ranking
Air blower brands5th of 68.5%Show ranking
Grass trimmer brands8th of 80.03%Show ranking
Saw stand brands4th of 59.6%Show ranking
Skill saw brands4th of 49.6%Show ranking
Drop saw brands4th of 49.7%Show ranking
Orbital sander brands5th of 69.8%Show ranking
Palm sander brands4th of 610.4%Show ranking
Biscuit joiner brands5th of 610.7%Show ranking
Reciprocating saw brands5th of 65.9%Show ranking
Compound miter saw brands6th of 60%Show ranking
Cordless roofing nailer brands5th of 66.1%Show ranking
Cordless sander brands4th of 411.3%Show ranking
Power screwdriver brands4th of 511.3%Show ranking
Drywall sander brands5th of 711.4%Show ranking
Impact wrench brands4th of 511.4%Show ranking
Panel saw brands4th of 611.4%Show ranking
Hot glue gun brands4th of 711.4%Show ranking
Power washer brands7th of 80.2%Show ranking
Cordless angle grinder brands4th of 511.7%Show ranking
Staple gun brands4th of 611.9%Show ranking
Cordless screwdriver brands4th of 512%Show ranking
Brushless drill brands4th of 412%Show ranking
Cable stapler brands4th of 412%Show ranking
Combi drill brands4th of 412%Show ranking
Cordless grease gun brands4th of 412%Show ranking
Cordless stapler brands4th of 412%Show ranking
Drill driver brands4th of 412%Show ranking
Narrow crown stapler brands4th of 412%Show ranking
Chain mortiser brands4th of 512.3%Show ranking
SDS drill brands4th of 512.4%Show ranking
Power drill brands4th of 412.5%Show ranking
Tire inflator brands4th of 412.5%Show ranking
Cordless Sawzall brands4th of 512.5%Show ranking
Cordless chop saw brands3rd of 312.9%Show ranking
Portable band saw brands3rd of 312.9%Show ranking
Dust extractor brands4th of 813.4%Show ranking
Push mower brands8th of 80%Show ranking
Air nailer brands3rd of 814.3%Show ranking
Pipe cutter brands3rd of 714.8%Show ranking
Cable cutter brands3rd of 415.1%Show ranking
Laser level brands3rd of 515.4%Show ranking
SDS Max brands3rd of 515.6%Show ranking
Tool belt brands3rd of 815.8%Shown above
Cordless planer brands3rd of 315.8%Show ranking
Tool bag brands3rd of 616.1%Show ranking
Toolbox brands3rd of 616.1%Show ranking
Framing nail gun brands3rd of 616.3%Show ranking
Die grinder bits brands3rd of 516.3%Show ranking
Plate compactor brands7th of 80.06%Show ranking
Grinder blades brands3rd of 616.7%Show ranking
Variable speed grinder brands3rd of 316.7%Show ranking
Chasing machine brands3rd of 617%Show ranking
Cordless buffer brands3rd of 417%Show ranking
Caulking gun brands3rd of 617.2%Show ranking
Keyless chuck brands3rd of 617.3%Show ranking
Pop rivet gun brands3rd of 417.3%Show ranking
Roto hammer brands3rd of 417.3%Show ranking
Breaker hammer brands3rd of 417.3%Show ranking
Chipping hammer brands3rd of 417.3%Show ranking
Right angle drill brands3rd of 317.3%Show ranking
Leaf vacuum brands4th of 40.06%Show ranking
Power inverter brands3rd of 617.7%Show ranking
Car polisher brands3rd of 618.7%Show ranking
LED work light brands3rd of 419%Show ranking
PEX crimper brands3rd of 419%Show ranking
Rubber mallet brands2nd of 624.1%Show ranking
Countersink bit brands3rd of 526.1%Show ranking
Tool pouch brands2nd of 626.4%Show ranking
Aviation snips brands2nd of 627.3%Show ranking
PVC cutter brands2nd of 527.8%Show ranking
Cable stripper brands2nd of 328.6%Show ranking
Laser plumb bob brands2nd of 530.6%Show ranking
Green laser brands2nd of 330.9%Show ranking
Chalk box brands2nd of 532.3%Show ranking
Drill bits brands2nd of 435.2%Show ranking
Mini hacksaw brands2nd of 535.3%Show ranking
Spade bits brands2nd of 436.3%Show ranking
Heated gloves brands2nd of 437%Show ranking
Multi-tool brands3rd of 412.4%Show ranking
Pipe wrench brands3rd of 510.5%Show ranking
Ratchet spanners brands5th of 51.6%Show ranking
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