Cut off saw brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched cut off saw brand in New Zealand, accounting for 30.5% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Makita showed up in every answer. Makita was recommended most often, coming first in two out of four responses that gave a list.
MakitaShare of searches 30.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DeWaltShare of searches 20.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
HusqvarnaShare of searches 18.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
StihlShare of searches 18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
MilwaukeeShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top cut off saw brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Makita was recommended most often, coming first in two out of four answers that gave a list. Stihl was second, and Husqvarna was third. Milwaukee, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Husqvarna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cut off saw brands
5 answers
Asked ChatGPT
“Which cut off saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cut off saw brands in New Zealand?”
Asked ChatGPT
“What's the best cut off saw brand in New Zealand for metal cutting work?”
Searched Google, AI Overview
“metal cut off saw”
Searched Google, AI Overview
“cutting saw for metal”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which cut off saw brands do people search for most?
This chart shows how often people search Google for each cut off saw brand by name. Each line represents a brand's share of searches for all seven cut off saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Husqvarna, Stihl, Milwaukee, Hilti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Husqvarna | Stihl | Milwaukee | Hilti | ECHO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.4% | 16.3% | 27.4% | 18.4% | 5.8% | 6.3% | 0.32% |
| Nov 2025 | 23.2% | 20.4% | 24.6% | 20% | 5.8% | 5.7% | 0.33% |
| Dec 2025 | 25.9% | 16.7% | 23.7% | 23% | 5.9% | 4.4% | 0.38% |
| Jan 2026 | 25.7% | 16.7% | 23.8% | 23.2% | 4.9% | 5.2% | 0.36% |
| Feb 2026 | 25.2% | 17.7% | 23.4% | 22.6% | 5.7% | 5.1% | 0.29% |
| Mar 2026 | 25.2% | 18.3% | 23.2% | 18.9% | 6.1% | 7.8% | 0.32% |
| Apr 2026 | 26.1% | 18% | 23.6% | 19.6% | 5.8% | 6.6% | 0.28% |
| May 2026 | 24.9% | 18.4% | 21.4% | 21.9% | 6.9% | 6.1% | 0.36% |
| Jun 2026 | 26.8% | 22.7% | 18.8% | 18.9% | 7.4% | 5.1% | 0.32% |
| Jul 2026 | 27.3% | 21% | 19.1% | 19.8% | 7.2% | 5.3% | 0.28% |
| Aug 2026 | 27.5% | 20.7% | 17.9% | 18.8% | 9.8% | 5% | 0.31% |
| Sep 2026 | 30.5% | 20.1% | 18.7% | 18% | 7.5% | 4.8% | 0.36% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.5% | 12K | +14.3% | +3 points | |
| 2, held 2nd | 20.1% | 7.9K | 0% | -0.6 points | |
| 3, moved from 4th to 3rd | 18.7% | 7.3K | +7.2% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 18% | 7.1K | -1.5% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.5% | 3K | -21.3% | -2.3 points | |
| 6, held 6th | 4.8% | 1.9K | 0% | -0.1 points | |
| 7, held 7th | 0.36% | 140 | +16.7% | 0 points |
1.
Makita30.5%
Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +3 points.
2.
DeWalt20.1%
Held 2nd. 7.9K estimated branded searches, 0% vs prior month. Share -0.6 points.
18.7%
Moved from 4th to 3rd. 7.3K estimated branded searches, +7.2% vs prior month. Share +0.7 points.
4.
Stihl18%
Moved from 3rd to 4th. 7.1K estimated branded searches, -1.5% vs prior month. Share -0.8 points.
7.5%
Held 5th. 3K estimated branded searches, -21.3% vs prior month. Share -2.3 points.
6.
Hilti4.8%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
ECHO0.36%
Held 7th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.
Which brand is most popular in search among cut off saw brands in New Zealand?
7 brands
In September 2026, Makita was the most searched among cut off saw brands in New Zealand, with an estimated 12K branded searches, 30.5% of all searches for the seven we track. DeWalt is in 2nd place, 10.5 percentage points behind at 20.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 25.4% → 30.5% | 30.5%Sep 2026 | 23.2%Nov 2025 | 2nd → 1st | |
| 16.3% → 20.1% | 22.7%Jun 2026 | 16.3%Oct 2025 | 4th → 2nd | |
| 27.4% → 18.7% | 27.4%Oct 2025 | 17.9%Aug 2026 | 1st → 3rd | |
| 18.4% → 18% | 23.2%Jan 2026 | 18%Sep 2026 | 3rd → 4th | |
| 5.8% → 7.5% | 9.8%Aug 2026 | 4.9%Jan 2026 | 6th → 5th | |
| 6.3% → 4.8% | 7.8%Mar 2026 | 4.4%Dec 2025 | 5th → 6th | |
| 0.32% → 0.36% | 0.38%Dec 2025 | 0.28%Apr 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among cut off saw brands in New Zealand increased from 25.4% to 30.5%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cut off saw brands in New Zealand increased from 16.3% to 20.1%.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among cut off saw brands in New Zealand decreased from 27.4% to 18.7%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cut off saw brands in New Zealand increased from 5.8% to 7.5%.
- Across the 12 months ending September 2026, Hilti’s share of searches among cut off saw brands in New Zealand decreased from 6.3% to 4.8%.
- Across the 12 months ending September 2026, Makita’s share of searches among cut off saw brands in New Zealand peaked at 30.5% in September 2026 and was lowest at 23.2% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cut off saw brands in New Zealand peaked at 22.7% in June 2026 and was lowest at 16.3% in October 2025.
- Across the 12 months ending September 2026, Husqvarna’s share of searches among cut off saw brands in New Zealand peaked at 27.4% in October 2025 and was lowest at 17.9% in August 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among cut off saw brands in New Zealand peaked at 23.2% in January 2026 and was lowest at 18% in September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cut off saw brands in New Zealand peaked at 9.8% in August 2026 and was lowest at 4.9% in January 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among cut off saw brands in New Zealand peaked at 7.8% in March 2026 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, Makita rose from 2nd to 1st among cut off saw brands in New Zealand.
- Across the 12 months ending September 2026, DeWalt rose from 4th to 2nd among cut off saw brands in New Zealand.
- Across the 12 months ending September 2026, Husqvarna fell from 1st to 3rd among cut off saw brands in New Zealand.
- Across the 12 months ending September 2026, Stihl fell from 3rd to 4th among cut off saw brands in New Zealand.
- Across the 12 months ending September 2026, Milwaukee rose from 6th to 5th among cut off saw brands in New Zealand.
- Across the 12 months ending September 2026, Hilti fell from 5th to 6th among cut off saw brands in New Zealand.
- Across the 12 months ending September 2026, ECHO held steady: its share of searches among cut off saw brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand cut off saw brands in September 2026?
7 changes

In September 2026, Husqvarna overtook Stihl to rank 3rd among cut off saw brands in New Zealand, with 18.7% of the searches.

In September 2026, Makita gained share of searches among cut off saw brands in New Zealand, from 27.5% to 30.5%.

In September 2026, Milwaukee lost share of searches among cut off saw brands in New Zealand, from 9.8% to 7.5%.

In September 2026, Stihl lost share of searches among cut off saw brands in New Zealand, from 18.8% to 18%.

In September 2026, DeWalt lost share of searches among cut off saw brands in New Zealand, from 20.7% to 20.1%.

Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.

Estimated monthly branded searches for Hilti in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
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