Brandwave

Husqvarna vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Husqvarna among chainsaw and outdoor power brands in New Zealand. Makita had about 16,300 branded searches, while Husqvarna had 7,590. Makita made up 17.6% of all chainsaw and outdoor power brand searches we track, and Husqvarna accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, Husqvarna appeared in four of the five answers and Makita in one. Husqvarna was mentioned before Makita in every answer.

Among chainsaw and outdoor power brands in New Zealand in September 2026

Who do people search for more?

Makita, about 2 searches for every 1 for Husqvarna

Makita 16.3K searchesHusqvarna 7.6K searches

Who does AI mention more?

Husqvarna, mentioned in 4 of 5 answers, Makita in 1

Husqvarna in 4 of 5Makita in 1 of 5

Who does AI recommend more?

Husqvarna, named ahead of Makita in every answer

Husqvarna first in 4Makita never first

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Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna was listed before Makita in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Honda4th
  5. Shindaiwa5th
  6. Makita6th
  7. Ryobi–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shindaiwa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chainsaw and outdoor power brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Husqvarna or Makita more popular in search?

This chart shows how often people search Google for Husqvarna and Makita by name. Each line represents a brand's share of searches for all eight chainsaw and outdoor power brands we track, month by month, from searches in New Zealand.

Husqvarna and Makita among chainsaw and outdoor power brands in New Zealand, by month

Share of searches by month for Makita, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaRyobiMakitaStihlHusqvarnaECHOShindaiwaGreenworks
Oct 202543.9%18.1%15.3%10.7%11.3%0.44%0.15%0.09%
Nov 202537.4%23.3%15.3%12.5%10.8%0.46%0.17%0.07%
Dec 202541.2%22.3%14.5%12.1%9.3%0.41%0.14%0.07%
Jan 202645%19.2%14%11.8%9.4%0.42%0.14%0.06%
Feb 202645.3%17%14.7%12.4%9.9%0.49%0.15%0.1%
Mar 202647.7%17.5%13.9%10.6%9.5%0.54%0.18%0.07%
Apr 202643.9%17.9%15.4%11.7%10.3%0.57%0.2%0.11%
May 202645.6%14.5%15.6%13.4%10.2%0.57%0.16%0.08%
Jun 202648.1%14.4%16.2%11.4%9%0.63%0.17%0.11%
Jul 202648.2%14.4%16%11.7%8.9%0.58%0.14%0.11%
Aug 202646.3%16.3%16.7%11.3%8.5%0.68%0.17%0.11%
Sep 202643.5%19.6%17.6%10.4%8.2%0.61%0.12%0.1%

How has the Husqvarna and Makita comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand chainsaw and outdoor power brands in September 2026?

3 changes

  1. In September 2026, Ryobi overtook Makita to rank 2nd among chainsaw and outdoor power brands in New Zealand, with 19.6% of the searches.

  2. In September 2026, Makita gained share of searches among chainsaw and outdoor power brands in New Zealand, from 16.7% to 17.6%.

  3. Husqvarna’s share of searches among chainsaw and outdoor power brands in New Zealand has lost ground for 3 months in a row, from 9% to 8.2% in September 2026.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Husqvarna’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Husqvarna

13 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna weed eater

Makita

10 branded search terms

  • makita
  • makita blower
  • makita chainsaw
  • makita chop saw
  • makita hedge cutter
  • makita mowers
  • makita planer
  • makita skill saw
  • makita track saw
  • makita trimmers

How the Brand Demand Index is measured

Other head-to-heads among chainsaw and outdoor power brands

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