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Chainsaw and outdoor power brands in New Zealand:Which brands are most popular in search?

In August 2026, Ryobi was the most searched among chainsaw and outdoor power brands in New Zealand, with an estimated 18.8K branded searches and 39.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ryobi39.3%
  2. STIHL35.1%
  3. Husqvarna24.1%
  4. ECHO1.5%

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Share of SearchLeaderboard

Compare the chainsaw, trimmer and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chainsaw and outdoor power brands in New Zealand, by month

Share of Search by month for Ryobi, STIHL, Husqvarna. The figures are in the table below the chart.

View monthly share of search table
MonthRyobiSTIHLHusqvarnaECHO
Oct 202537.5%32.7%29%0.8%
Nov 202542.3%32.6%24.4%0.73%
Dec 202544%32.5%22.8%0.71%
Jan 202640.6%33.8%24.8%0.76%
Feb 202636.6%35.5%26.9%0.95%
Mar 202638.8%33.3%26.8%1.1%
Apr 202638%34.3%26.5%1.1%
May 202633.6%38.2%26.9%1.3%
Jun 202635.8%36.5%26.1%1.5%
Jul 202635.9%36.5%26.1%1.5%
Aug 202639.3%35.1%24.1%1.5%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Ryobi

    39.3%

    moved from 2nd to 1st · 18.8K estimated branded searches · +19.8% vs prior month · +3.5 points

  2. 2.STIHL

    35.1%

    moved from 1st to 2nd · 16.8K estimated branded searches · +4.9% vs prior month · -1.5 points

  3. 3.Husqvarna

    24.1%

    held 3rd · 11.5K estimated branded searches · +0.7% vs prior month · -2.1 points

  4. 4.ECHO

    1.5%

    held 4th · 730 estimated branded searches · +14.1% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among chainsaw and outdoor power brands in New Zealand?

In August 2026, Ryobi was the most searched among chainsaw and outdoor power brands in New Zealand, with an estimated 18.8K branded searches and 39.3% estimated Share of Search within this set. STIHL is in 2nd place, 4.3 percentage points behind at 35.1% Share of Search.

New Zealand chainsaw and outdoor power brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ryobi37.5% → 39.3%44%Dec 202533.6%May 20261st
STIHL32.7% → 35.1%38.2%May 202632.5%Dec 20252nd
Husqvarna29% → 24.1%29%Oct 202522.8%Dec 20253rd
ECHO0.8% → 1.5%1.5%Jun 20260.71%Dec 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand increased from 37.5% to 39.3%.
  • Across the 11 months ending August 2026, STIHL’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand increased from 32.7% to 35.1%.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand decreased from 29% to 24.1%.
  • Across the 11 months ending August 2026, ECHO’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand increased from 0.8% to 1.5%.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand peaked at 44% in December 2025 and was lowest at 33.6% in May 2026.
  • Across the 11 months ending August 2026, STIHL’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand peaked at 38.2% in May 2026 and was lowest at 32.5% in December 2025.
  • Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand peaked at 29% in October 2025 and was lowest at 22.8% in December 2025.

How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026?

  1. In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%.

  2. In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%.

  3. In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%.

  4. Estimated monthly branded searches for ECHO in New Zealand rose 46% over 11 measured months, from 500 to 730 in August 2026.

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