Husqvarna vs Ryobi:Which is more popular by branded search in New Zealand?
In August 2026, Ryobi had more branded searches than Husqvarna among chainsaw and outdoor power brands in New Zealand. Ryobi was estimated to have 18.8K branded searches compared to Husqvarna’s 11.5K, and held a 39.3% Share of Search versus Husqvarna’s 24.1%.
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Which is more popular in search, Husqvarna or Ryobi?
Compare the chainsaw, trimmer and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ryobi, Husqvarna. The figures are in the table below the chart.
View monthly share of search table
| Month | Ryobi | STIHL | Husqvarna | ECHO |
|---|---|---|---|---|
| Oct 2025 | 37.5% | 32.7% | 29% | 0.8% |
| Nov 2025 | 42.3% | 32.6% | 24.4% | 0.73% |
| Dec 2025 | 44% | 32.5% | 22.8% | 0.71% |
| Jan 2026 | 40.6% | 33.8% | 24.8% | 0.76% |
| Feb 2026 | 36.6% | 35.5% | 26.9% | 0.95% |
| Mar 2026 | 38.8% | 33.3% | 26.8% | 1.1% |
| Apr 2026 | 38% | 34.3% | 26.5% | 1.1% |
| May 2026 | 33.6% | 38.2% | 26.9% | 1.3% |
| Jun 2026 | 35.8% | 36.5% | 26.1% | 1.5% |
| Jul 2026 | 35.9% | 36.5% | 26.1% | 1.5% |
| Aug 2026 | 39.3% | 35.1% | 24.1% | 1.5% |
| Sep 2026 | — | — | — | — |
How has the Husqvarna and Ryobi comparison changed over the last 12 months?
3 findings
- Ryobi was ahead of Husqvarna in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand moved from 29% to 24.1%, and its estimated monthly branded searches moved from 18.2K to 11.5K.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand moved from 37.5% to 39.3%, and its estimated monthly branded searches moved from 23.6K to 18.8K.
How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026?
2 changes
In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%.
In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Husqvarna’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Husqvarna
25 branded search terms
- husqvarna
- husqvarna 236
- husqvarna 236 chainsaw
- husqvarna 395xp
- husqvarna 450
- husqvarna 562xp
- husqvarna automower
- husqvarna chainsaw
- husqvarna com
- husqvarna concrete saw
- husqvarna hamilton
- husqvarna hedge cutter
- husqvarna lawn mower
- husqvarna leaf blower
- husqvarna line trimmer
- husqvarna motorbike
- husqvarna mower
- husqvarna near me
- husqvarna nz
- husqvarna online
- husqvarna ride on mower
- husqvarna shop near me
- husqvarna store near me
- husqvarna weed eater
- husqvarna zero turn lawn mowers
Ryobi
22 branded search terms
- ryobi
- ryobi 18v battery
- ryobi 36v battery
- ryobi battery
- ryobi bench saw
- ryobi blower
- ryobi chainsaw
- ryobi co nz
- ryobi drill
- ryobi electric mower
- ryobi hand blower
- ryobi hedge trimmer
- ryobi lawn mower
- ryobi line trimmer
- ryobi nailer
- ryobi near me
- ryobi nz
- ryobi online
- ryobi power washers
- ryobi sander
- ryobi tool
- ryobi weed eater
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