Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 20.8% of all New Zealand lawn mower brand searches, placing Husqvarna third out of ten brands. When we asked both ChatGPT and Google AI Overviews about lawn mower brands, Husqvarna appeared in two of the five answers and was the eighth most recommended of the ten.

Search and AI answers in September 2026

Husqvarna is the third most searched of 10 competitors and the eighth most recommended in AI answers.

  1. RyobiShare of searches 36.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. StihlShare of searches 24.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. HusqvarnaShare of searches 20.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. MasportShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. MakitaShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Husqvarna is the eighth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Power Equipment1st
  2. Stihl2nd
  3. Masport3rd
  4. Victa4th
  5. Makita5th
  6. Ryobi6th
  7. Rover7th
  8. Husqvarna8th
  9. Cub Cadet9th
  10. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victa3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cub Cadet1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rover1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which lawn mower brands compete with Husqvarna?

Husqvarna against lawn mower brands in New Zealand, by month

Share of searches by month for Ryobi, Stihl, Husqvarna, Masport, Makita, Victa. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiStihlHusqvarnaMasportMakitaVictaHonda Power EquipmentCub CadetGreenworksRover
Oct 202529.3%24.4%25.7%9.9%3.3%2.1%2.1%2%0.65%0.61%
Nov 202535.4%23.5%21.7%8.9%3.4%2.1%1.9%1.8%0.69%0.55%
Dec 202537.4%24.8%20.8%7.7%2.6%2%1.8%1.7%0.53%0.63%
Jan 202633.7%26.2%22.1%8.8%2.2%2.2%1.8%1.8%0.56%0.65%
Feb 202629.5%27.8%23.6%9%2.3%2%2.4%1.9%0.88%0.68%
Mar 202632.8%25.5%24.7%8.7%2.4%1.6%1.9%1.3%0.61%0.54%
Apr 202631%26.1%24.8%9.8%2.4%1.7%1.5%1.3%0.62%0.6%
May 202627.4%31.2%25.9%8.5%1.8%1.5%1.6%1.3%0.43%0.51%
Jun 202629.1%29.9%24.2%9.5%2.1%1.3%1.7%1.4%0.49%0.4%
Jul 202629.3%30.8%25%8.4%1.7%1.2%1.6%1.2%0.41%0.36%
Aug 202631.8%28.2%22.6%9.1%2.3%1.8%1.7%1.4%0.56%0.43%
Sep 202636.1%24.4%20.8%9.2%2.9%2.2%1.9%1.3%0.73%0.5%

  1. 1.Ryobi

    36.1%

    Held 1st. 15.9K estimated branded searches, +32.9% vs prior month. Share +4.3 points.

  2. 2.Stihl

    24.4%

    Held 2nd. 10.8K estimated branded searches, +1.5% vs prior month. Share -3.8 points.

  3. 3.Husqvarna

    20.8%

    Held 3rd. 9.2K estimated branded searches, +7.6% vs prior month. Share -1.8 points.

  4. 4.Masport

    9.2%

    Held 4th. 4K estimated branded searches, +17.7% vs prior month. Share 0 points.

  5. 5.Makita

    2.9%

    Held 5th. 1.3K estimated branded searches, +47.7% vs prior month. Share +0.6 points.

  6. 6.Victa

    2.2%

    Held 6th. 960 estimated branded searches, +39.1% vs prior month. Share +0.3 points.

  7. 7.Honda Power Equipment

    1.9%

    Held 7th. 820 estimated branded searches, +30.2% vs prior month. Share +0.2 points.

  8. 8.Cub Cadet

    1.3%

    Held 8th. 580 estimated branded searches, +9.4% vs prior month. Share -0.1 points.

  9. 9.Greenworks

    0.73%

    Held 9th. 320 estimated branded searches, +52.4% vs prior month. Share +0.2 points.

  10. 10.Rover

    0.5%

    Held 10th. 220 estimated branded searches, +37.5% vs prior month. Share +0.1 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

33 comparisons

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn mower brands in New Zealand decreased from 25.7% to 20.8%.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among lawn mower brands in New Zealand peaked at 25.9% in May 2026 and was lowest at 20.8% in September 2026.
  • Across the 12 months ending September 2026, Husqvarna fell from 2nd to 3rd among lawn mower brands in New Zealand.

How did search popularity change for New Zealand lawn mower brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among lawn mower brands in New Zealand, from 31.8% to 36.1%.

  2. In September 2026, Makita gained share of searches among lawn mower brands in New Zealand, from 2.3% to 2.9%.

  3. In September 2026, Stihl lost share of searches among lawn mower brands in New Zealand, from 28.2% to 24.4%.

  4. In September 2026, Husqvarna lost share of searches among lawn mower brands in New Zealand, from 22.6% to 20.8%.

  5. Estimated monthly branded searches for Cub Cadet in New Zealand fell 41.4% over 12 measured months, from 990 to 580 in September 2026.

  6. Estimated monthly branded searches for Rover in New Zealand fell 26.7% over 12 measured months, from 300 to 220 in September 2026.

How are Husqvarna’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna weed eater

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How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands5th of 88.2%Show ranking
Cordless chainsaw brands4th of 614.3%Show ranking
Leaf blower brands4th of 714.4%Show ranking
Lawn mower brands3rd of 1020.8%Shown above
Stone saw brands4th of 617.9%Show ranking
Cut off saw brands3rd of 718.7%Show ranking
Edger brands4th of 720.1%Show ranking
Garden tool brands3rd of 1320.1%Show ranking
Grass trimmer brands4th of 821.7%Show ranking
Riding lawn mower brands2nd of 724.3%Show ranking
Earth auger brands2nd of 826.5%Show ranking
Brush cutter brands3rd of 629.6%Show ranking
Push mower brands2nd of 834.6%Show ranking
Walk behind mower brands2nd of 535%Show ranking
Backpack sprayer brands1st of 736.2%Show ranking
Snow blower brands2nd of 640.3%Show ranking
Plate compactor brands2nd of 841.2%Show ranking
Lawn edger brands2nd of 840.9%Show ranking
Robotic lawn mower brands2nd of 642.7%Show ranking
Backpack blower brands2nd of 343.4%Show ranking
Asphalt cutter brands2nd of 445.5%Show ranking
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