Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 43.6% of all New Zealand asphalt cutter brand searches, placing Husqvarna second out of four brands. When we asked both ChatGPT and Google AI Overviews about asphalt cutter brands, Husqvarna appeared in three of the four answers and was the most recommended of the four.

Search and AI answers in September 2026

Husqvarna is the second most searched of 4 competitors and the most recommended in AI answers.

  1. StihlShare of searches 54.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  2. HusqvarnaShare of searches 43.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. BobcatShare of searches 0.83%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Wacker NeusonShare of searches 0.65%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top asphalt cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Husqvarna was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Husqvarna is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husqvarna1st
  2. Wacker Neuson2nd
  3. Stihl3rd
  4. Bobcat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wacker Neuson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stihl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobcat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about asphalt cutter brands

4 answers

  • Asked ChatGPT

    “Which asphalt cutter brand should I buy in New Zealand?”

    1. 1Husqvarna
    2. 2Wacker Neuson

  • Asked ChatGPT

    “What are the best asphalt cutter brands in New Zealand?”

    1. 1Husqvarna
    2. 2Wacker Neuson

  • Asked ChatGPT

    “What's the best asphalt cutter brand in New Zealand for heavy cutting work?”

    1. 1Husqvarna
    2. 2Wacker Neuson
    3. 3Stihl

  • Searched Google, AI Overview

    “concrete cutter nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty cutter”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which asphalt cutter brands compete with Husqvarna?

    Husqvarna against asphalt cutter brands in New Zealand, by month

    Share of searches by month for Stihl, Husqvarna. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStihlHusqvarnaBobcatWacker Neuson
    Oct 202547%51.7%0.83%0.44%
    Nov 202552%46.9%0.75%0.31%
    Dec 202555.4%43.8%0.45%0.35%
    Jan 202654.8%44.3%0.55%0.35%
    Feb 202654.6%44.2%0.54%0.69%
    Mar 202651.3%47.2%0.76%0.76%
    Apr 202652.2%46.6%0.59%0.59%
    May 202656.2%42.6%0.7%0.55%
    Jun 202655%43.3%1%0.67%
    Jul 202655.8%42.8%0.86%0.56%
    Aug 202655.9%42.2%1%0.85%
    Sep 202654.9%43.6%0.83%0.65%

    1. 1.Stihl

      54.9%

      Held 1st. 9.3K estimated branded searches, +1.6% vs prior month. Share -1 points.

    2. 2.Husqvarna

      43.6%

      Held 2nd. 7.4K estimated branded searches, +7.1% vs prior month. Share +1.4 points.

    3. 3.Bobcat

      0.83%

      Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.2 points.

    4. 4.Wacker Neuson

      0.65%

      Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.2 points.

    Compare popularity between Husqvarna and its closest rivals

    Every comparison with Husqvarna

    33 comparisons

    How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
    • Across the 12 months ending September 2026, Husqvarna’s share of searches among asphalt cutter brands in New Zealand decreased from 51.7% to 43.6%.
    • Across the 12 months ending September 2026, Husqvarna’s share of searches among asphalt cutter brands in New Zealand peaked at 51.7% in October 2025 and was lowest at 42.2% in August 2026.
    • Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among asphalt cutter brands in New Zealand.

    How did search popularity change for New Zealand asphalt cutter brands in September 2026?

    4 changes

    1. In September 2026, Husqvarna gained share of searches among asphalt cutter brands in New Zealand, from 42.2% to 43.6%.

    2. In September 2026, Stihl lost share of searches among asphalt cutter brands in New Zealand, from 55.9% to 54.9%.

    3. Estimated monthly branded searches for Wacker Neuson in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

    4. Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

    How are Husqvarna’s branded searches counted?

    17 search terms

    Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • husqvarna
    • husqvarna 236
    • husqvarna 236 chainsaw
    • husqvarna 395xp
    • husqvarna 450
    • husqvarna 562xp
    • husqvarna automower
    • husqvarna chainsaw
    • husqvarna concrete saw
    • husqvarna hamilton
    • husqvarna hedge cutter
    • husqvarna lawn mower
    • husqvarna leaf blower
    • husqvarna line trimmer
    • husqvarna motorbike
    • husqvarna mower
    • husqvarna weed eater

    Do you work for Husqvarna? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Husqvarna compete?

    Husqvarna is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Chainsaw and outdoor power brands5th of 88.2%Show ranking
    Cordless chainsaw brands5th of 610.4%Show ranking
    Leaf blower brands5th of 710.6%Show ranking
    Stone saw brands4th of 613.4%Show ranking
    Cut off saw brands3rd of 713.7%Show ranking
    Earth auger brands3rd of 816.1%Show ranking
    Lawn mower brands3rd of 1020.8%Show ranking
    Grass trimmer brands4th of 819.5%Show ranking
    Edger brands4th of 719.9%Show ranking
    Garden tool brands3rd of 1320.1%Show ranking
    Riding lawn mower brands2nd of 724.3%Show ranking
    Brush cutter brands3rd of 629.6%Show ranking
    Plate compactor brands2nd of 830.3%Show ranking
    Backpack sprayer brands2nd of 730.7%Show ranking
    Push mower brands2nd of 835.1%Show ranking
    Walk behind mower brands2nd of 535%Show ranking
    Snow blower brands2nd of 635.2%Show ranking
    Robotic lawn mower brands2nd of 641%Show ranking
    Lawn edger brands2nd of 841.3%Show ranking
    Asphalt cutter brands2nd of 443.6%Shown above
    Backpack blower brands2nd of 343.9%Show ranking
    Creator with pink hair and a pink jacket

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