Brandwave

How popular isBobcat?

In September 2026, people searched for Bobcat by name about 140 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 0.88% of all New Zealand asphalt cutter brand searches, placing Bobcat third out of four brands. When we asked both ChatGPT and Google AI Overviews about asphalt cutter brands, Bobcat did not appear in any of the answers.

Search and AI answers in September 2026

Bobcat is the third most searched of 4 competitors and not listed in any AI answer.

  1. StihlShare of searches 52.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  2. HusqvarnaShare of searches 45.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. BobcatShare of searches 0.88%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Wacker NeusonShare of searches 0.69%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top asphalt cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bobcat did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Husqvarna1st
  2. Wacker Neuson2nd
  3. Stihl3rd
  4. Bobcat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wacker Neuson3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stihl1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bobcat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about asphalt cutter brands

4 answers

  • Asked ChatGPT

    “Which asphalt cutter brand should I buy in New Zealand?”

    1. 1Husqvarna
    2. 2Wacker Neuson

  • Asked ChatGPT

    “What are the best asphalt cutter brands in New Zealand?”

    1. 1Husqvarna
    2. 2Wacker Neuson

  • Asked ChatGPT

    “What's the best asphalt cutter brand in New Zealand for heavy cutting work?”

    1. 1Husqvarna
    2. 2Wacker Neuson
    3. 3Stihl

  • Searched Google, AI Overview

    “concrete cutter nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty cutter”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which asphalt cutter brands compete with Bobcat?

    Bobcat against asphalt cutter brands in New Zealand, by month

    Share of searches by month for Stihl, Husqvarna, Bobcat. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStihlHusqvarnaBobcatWacker Neuson
    Oct 202544.6%54%0.88%0.47%
    Nov 202549.6%49.2%0.8%0.33%
    Dec 202553.3%45.8%0.47%0.37%
    Jan 202653%46%0.58%0.37%
    Feb 202652.8%45.9%0.57%0.73%
    Mar 202649%49.4%0.8%0.8%
    Apr 202649.7%49%0.63%0.63%
    May 202653.8%44.9%0.75%0.59%
    Jun 202653.1%45.1%1.1%0.71%
    Jul 202654.2%44.3%0.91%0.58%
    Aug 202654.4%43.6%1.1%0.9%
    Sep 202652.9%45.5%0.88%0.69%

    1. 1.Stihl

      52.9%

      Held 1st. 8.4K estimated branded searches, -0.12% vs prior month. Share -1.5 points.

    2. 2.Husqvarna

      45.5%

      Held 2nd. 7.3K estimated branded searches, +7.2% vs prior month. Share +1.9 points.

    3. 3.Bobcat

      0.88%

      Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.2 points.

    4. 4.Wacker Neuson

      0.69%

      Held 4th. 110 estimated branded searches, -21.4% vs prior month. Share -0.2 points.

    Compare popularity between Bobcat and its closest rivals

    Every comparison with Bobcat

    25 comparisons

    How has branded search demand for Bobcat changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat in New Zealand fell from 170 to 140.
    • Across the 12 months ending September 2026, Bobcat’s share of searches among asphalt cutter brands in New Zealand held steady at 0.88%.

    How did search popularity change for New Zealand asphalt cutter brands in September 2026?

    4 changes

    1. In September 2026, Husqvarna gained share of searches among asphalt cutter brands in New Zealand, from 43.6% to 45.5%.

    2. In September 2026, Stihl lost share of searches among asphalt cutter brands in New Zealand, from 54.4% to 52.9%.

    3. Estimated monthly branded searches for Wacker Neuson in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

    4. Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

    How are Bobcat’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • bobcat digger

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    How the Brand Demand Index is measured

    Where does Bobcat compete?

    Bobcat is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Plate compactor brands5th of 80.79%Show ranking
    Asphalt cutter brands3rd of 40.88%Shown above
    Compact tractor brands6th of 71.6%Show ranking
    Excavator brands11th of 131.9%Show ranking
    Tree spade attachment brands3rd of 62.7%Show ranking
    Brush hog brands3rd of 42.7%Show ranking
    Forestry mulcher brands3rd of 62.7%Show ranking
    Wheel loader brands2nd of 627.5%Show ranking
    Creator with pink hair and a pink jacket

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