Brandwave

Bobcat vs CablePrice:Which is more popular?

In September 2026, CablePrice had more branded searches than Bobcat among excavator brands in New Zealand. CablePrice had about 1,000 branded searches, while Bobcat had 140. CablePrice made up 13.5% of all excavator brand searches we track, and Bobcat accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about excavator brands, CablePrice appeared in three of the five answers and Bobcat in one. CablePrice was mentioned before Bobcat in three out of four answers.

Among excavator brands in New Zealand in September 2026

Who do people search for more?

CablePrice, about 7 searches for every 1 for Bobcat

CablePrice 1K searchesBobcat 140 searches

Who does AI mention more?

CablePrice, mentioned in 3 of 5 answers, Bobcat in 1

CablePrice in 3 of 5Bobcat in 1 of 5

Who does AI recommend more?

CablePrice, named ahead of Bobcat in 3 of 4 answers

CablePrice first in 3Bobcat first in 1

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Top excavator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CablePrice was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bobcat was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. CablePrice was listed before Bobcat in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Komatsu1st
  2. Kubota2nd
  3. Hitachi3rd
  4. Caterpillar4th
  5. Takeuchi5th
  6. Yanmar6th
  7. CablePrice7th
  8. Sany8th
  9. Terra Cat9th
  10. +1 more
  11. Bobcat11th
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hitachi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Terra Cat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CablePrice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Takeuchi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yanmar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sany2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about excavator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bobcat or CablePrice more popular in search?

This chart shows how often people search Google for Bobcat and CablePrice by name. Each line represents a brand's share of searches for all 13 excavator brands we track, month by month, from searches in New Zealand.

Bobcat and CablePrice among excavator brands in New Zealand, by month

Share of searches by month for CablePrice, Bobcat. The figures are in the table below the chart.

View monthly share of searches table
MonthTerra CatKubotaCablePriceCaterpillarSumitomoHitachiYanmarSanyKobelcoTakeuchiBobcatKomatsuJCB
Oct 202534.7%19.5%19.1%5.3%5.5%2.8%2.5%2.2%1.1%2%2%1.7%1.7%
Nov 202534.7%22.9%15.6%4.9%5.5%3.7%3.1%1.9%0.72%1.8%2%1.7%1.4%
Dec 202536.1%23.6%15.1%5.7%5.3%2.7%2.6%1.7%1.1%1.7%1.4%1.4%1.8%
Jan 202636.8%20.3%16.5%5.5%4.7%3.6%2.7%1.5%0.76%1.9%1.4%1.8%2.7%
Feb 202630.8%25.5%16.7%6.5%5.1%3.2%2.7%1.5%1.4%2.3%1.4%1.8%1%
Mar 202630%28.7%16.6%5.8%4.1%3.5%2.2%1.7%1.1%1.9%1.4%1.8%1.2%
Apr 202632%25.4%13.3%6.1%5.3%3.3%3.5%1.6%2.1%1.5%1.5%2.8%1.6%
May 202633%22.8%14.8%6.5%4.9%3.2%3.6%1.8%2.2%2.4%1.6%1.9%1.4%
Jun 202632.5%26.2%14.6%6.1%4.2%2.8%2.9%2%2.1%1.7%1.9%1.9%1.1%
Jul 202639.4%17.7%13.6%6.4%5.8%3.8%2.9%2.2%1.5%1.6%1.9%1.9%1.4%
Aug 202639.6%18.3%14.3%5.8%5.4%3.9%2.9%2.2%1.4%1.7%1.9%1.5%1.1%
Sep 202632.4%23.1%13.5%6.2%6.2%3.8%3.5%2.4%2.2%2%1.9%1.9%0.94%

How has the Bobcat and CablePrice comparison changed over the last 12 months?

3 findings
  • CablePrice was ahead of Bobcat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bobcat’s share of searches among excavator brands in New Zealand moved from 2% to 1.9%, and its estimated monthly branded searches moved from 170 to 140.
  • Across the 12 months ending September 2026, CablePrice’s share of searches among excavator brands in New Zealand moved from 19.1% to 13.5%, and its estimated monthly branded searches moved from 1.6K to 1K.

How did search popularity change for New Zealand excavator brands in September 2026?

3 changes

  1. In September 2026, Kobelco overtook Bobcat and 2 others to rank 9th among excavator brands in New Zealand, with 2.2% of the searches.

  2. In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%.

  3. Estimated monthly branded searches for Bobcat in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bobcat’s and CablePrice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bobcat

1 branded search term

  • bobcat digger

CablePrice

1 branded search term

  • cableprice

How the Brand Demand Index is measured

Other head-to-heads among excavator brands

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