How popular isBobcat?
In September 2026, people searched for Bobcat by name about 140 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 1.9% of all New Zealand excavator brand searches, placing Bobcat 11th out of 13 brands. When we asked both ChatGPT and Google AI Overviews about excavator brands, Bobcat appeared in one of the five answers and was the 11th most recommended of the 13.
Bobcat is the 11th most searched of 13 competitors and the 11th most recommended in AI answers.
Terra CatShare of searches 32.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 9th
KubotaShare of searches 23.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
CablePriceShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
CaterpillarShare of searches 6.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
BobcatShare of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
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Top excavator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bobcat was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bobcat is the 11th most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Caterpillar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hitachi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Komatsu4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Terra Cat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CablePrice3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Takeuchi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yanmar2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sany2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bobcat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about excavator brands
5 answers
Asked ChatGPT
“Which excavator brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best excavator brands in New Zealand?”
Asked ChatGPT
“What's the best excavator brand in New Zealand for earthmoving work?”
Searched Google, AI Overview
“best excavator”
Searched Google, AI Overview
“mini excavator brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which excavator brands compete with Bobcat?
Share of searches by month for Terra Cat, Kubota, CablePrice, Caterpillar, Sumitomo, Hitachi, Yanmar, Sany, Kobelco, Takeuchi, Bobcat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Terra Cat | Kubota | CablePrice | Caterpillar | Sumitomo | Hitachi | Yanmar | Sany | Kobelco | Takeuchi | Bobcat | Komatsu | JCB |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 19.5% | 19.1% | 5.3% | 5.5% | 2.8% | 2.5% | 2.2% | 1.1% | 2% | 2% | 1.7% | 1.7% |
| Nov 2025 | 34.7% | 22.9% | 15.6% | 4.9% | 5.5% | 3.7% | 3.1% | 1.9% | 0.72% | 1.8% | 2% | 1.7% | 1.4% |
| Dec 2025 | 36.1% | 23.6% | 15.1% | 5.7% | 5.3% | 2.7% | 2.6% | 1.7% | 1.1% | 1.7% | 1.4% | 1.4% | 1.8% |
| Jan 2026 | 36.8% | 20.3% | 16.5% | 5.5% | 4.7% | 3.6% | 2.7% | 1.5% | 0.76% | 1.9% | 1.4% | 1.8% | 2.7% |
| Feb 2026 | 30.8% | 25.5% | 16.7% | 6.5% | 5.1% | 3.2% | 2.7% | 1.5% | 1.4% | 2.3% | 1.4% | 1.8% | 1% |
| Mar 2026 | 30% | 28.7% | 16.6% | 5.8% | 4.1% | 3.5% | 2.2% | 1.7% | 1.1% | 1.9% | 1.4% | 1.8% | 1.2% |
| Apr 2026 | 32% | 25.4% | 13.3% | 6.1% | 5.3% | 3.3% | 3.5% | 1.6% | 2.1% | 1.5% | 1.5% | 2.8% | 1.6% |
| May 2026 | 33% | 22.8% | 14.8% | 6.5% | 4.9% | 3.2% | 3.6% | 1.8% | 2.2% | 2.4% | 1.6% | 1.9% | 1.4% |
| Jun 2026 | 32.5% | 26.2% | 14.6% | 6.1% | 4.2% | 2.8% | 2.9% | 2% | 2.1% | 1.7% | 1.9% | 1.9% | 1.1% |
| Jul 2026 | 39.4% | 17.7% | 13.6% | 6.4% | 5.8% | 3.8% | 2.9% | 2.2% | 1.5% | 1.6% | 1.9% | 1.9% | 1.4% |
| Aug 2026 | 39.6% | 18.3% | 14.3% | 5.8% | 5.4% | 3.9% | 2.9% | 2.2% | 1.4% | 1.7% | 1.9% | 1.5% | 1.1% |
| Sep 2026 | 32.4% | 23.1% | 13.5% | 6.2% | 6.2% | 3.8% | 3.5% | 2.4% | 2.2% | 2% | 1.9% | 1.9% | 0.94% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.4% | 2.4K | -33.3% | -7.3 points | |
| 2, held 2nd | 23.1% | 1.7K | +3% | +4.8 points | |
| 3, held 3rd | 13.5% | 1K | -23.1% | -0.8 points | |
| 4, held 4th | 6.2% | 460 | -13.2% | +0.4 points | |
| 5, held 5th | 6.2% | 460 | -6.1% | +0.8 points | |
| 6, held 6th | 3.8% | 280 | -20% | -0.1 points | |
| 7, held 7th | 3.5% | 260 | 0% | +0.6 points | |
| 8, held 8th | 2.4% | 180 | -10% | +0.2 points | |
| 9, moved from 12th to 9th | 2.2% | 160 | +23.1% | +0.7 pointsmoved from 12th to 9th | |
| 10, held 10th | 2% | 150 | 0% | +0.4 points | |
| 11, moved from 9th to 11th | 1.9% | 140 | -17.6% | 0 pointsmoved from 9th to 11th | |
| 12, moved from 11th to 12th | 1.9% | 140 | 0% | +0.3 pointsmoved from 11th to 12th | |
| 13, held 13th | 0.94% | 70 | -30% | -0.2 points |
32.4%
Held 1st. 2.4K estimated branded searches, -33.3% vs prior month. Share -7.3 points.
2.
Kubota23.1%
Held 2nd. 1.7K estimated branded searches, +3% vs prior month. Share +4.8 points.
13.5%
Held 3rd. 1K estimated branded searches, -23.1% vs prior month. Share -0.8 points.
6.2%
Held 4th. 460 estimated branded searches, -13.2% vs prior month. Share +0.4 points.
5.
Sumitomo6.2%
Held 5th. 460 estimated branded searches, -6.1% vs prior month. Share +0.8 points.
6.
Hitachi3.8%
Held 6th. 280 estimated branded searches, -20% vs prior month. Share -0.1 points.
7.
Yanmar3.5%
Held 7th. 260 estimated branded searches, 0% vs prior month. Share +0.6 points.
8.
Sany2.4%
Held 8th. 180 estimated branded searches, -10% vs prior month. Share +0.2 points.
9.
Kobelco2.2%
Moved from 12th to 9th. 160 estimated branded searches, +23.1% vs prior month. Share +0.7 points.
10.
Takeuchi2%
Held 10th. 150 estimated branded searches, 0% vs prior month. Share +0.4 points.
11.
Bobcat1.9%
Moved from 9th to 11th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
12.
Komatsu1.9%
Moved from 11th to 12th. 140 estimated branded searches, 0% vs prior month. Share +0.3 points.
13.
JCB0.94%
Held 13th. 70 estimated branded searches, -30% vs prior month. Share -0.2 points.
Compare popularity between Bobcat and its closest rivals
Every comparison with Bobcat
25 comparisons
- Bobcat vs Earthworm Attachments
- Bobcat vs Volvo Construction Equipment
- Bobcat vs CablePrice
- Bobcat vs Caterpillar
- Bobcat vs Hitachi
- Bobcat vs John Deere
- Bobcat vs KIOTI
- Bobcat vs Kobelco
- Bobcat vs Komatsu
- Bobcat vs Kubota
- Bobcat vs Massey Ferguson
- Bobcat vs New Holland
- Bobcat vs Sany
- Bobcat vs Stihl
- Bobcat vs Sumitomo
- Bobcat vs Takeuchi
- Bobcat vs Terra Cat
- Bobcat vs Yanmar
- Bobcat vs Honda Power Equipment
- Bobcat vs Husqvarna
- Bobcat vs Makita
- Bobcat vs Mikasa
- Bobcat vs Fieldmaster
- Bobcat vs Wacker Neuson
- Bobcat vs JCB
How has branded search demand for Bobcat changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bobcat in New Zealand fell from 170 to 140.
- Across the 12 months ending September 2026, Bobcat fell from 9th to 11th among excavator brands in New Zealand.
How did search popularity change for New Zealand excavator brands in September 2026?
6 changes
In September 2026, Kobelco overtook Bobcat and 2 others to rank 9th among excavator brands in New Zealand, with 2.2% of the searches.
In September 2026, Kubota gained share of searches among excavator brands in New Zealand, from 18.3% to 23.1%.
In September 2026, Sumitomo gained share of searches among excavator brands in New Zealand, from 5.4% to 6.2%.
In September 2026, Yanmar gained share of searches among excavator brands in New Zealand, from 2.9% to 3.5%.
In September 2026, Terra Cat lost share of searches among excavator brands in New Zealand, from 39.6% to 32.4%.
In September 2026, CablePrice lost share of searches among excavator brands in New Zealand, from 14.3% to 13.5%.
How are Bobcat’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bobcat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bobcat digger
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Where does Bobcat compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Plate compactor brands | 5th of 8 | 0.79% | Show ranking |
| Asphalt cutter brands | 3rd of 4 | 0.95% | Show ranking |
| Compact tractor brands | 6th of 7 | 1.6% | Show ranking |
| Excavator brands | 11th of 13 | 1.9% | Shown above |
| Tree spade attachment brands | 3rd of 6 | 2.7% | Show ranking |
| Brush hog brands | 3rd of 4 | 2.7% | Show ranking |
| Forestry mulcher brands | 3rd of 6 | 2.7% | Show ranking |
| Wheel loader brands | 2nd of 6 | 27.5% | Show ranking |
Is Bobcat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.