Bobcat vs Fieldmaster:Which is more popular?
In September 2026, Bobcat and Fieldmaster were level in searches among brush hog brands in New Zealand, with an estimated 140 versus 130 branded searches, at 2.7% and 2.5% of the total. When we asked ChatGPT and Google AI Overviews about brush hog brands, Fieldmaster appeared in four of the five answers and Bobcat in none.
Who do people search for more?
Bobcat, about 8% more searches than Fieldmaster
Who does AI mention more?
Fieldmaster, mentioned in 4 of 5 answers, Bobcat in 0
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Top brush hog brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fieldmaster was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bobcat did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fieldmaster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brush hog brands
5 answers
Asked ChatGPT
“Which brush hog brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best brush hog brands in New Zealand?”
Asked ChatGPT
“What's the best brush hog brand in New Zealand for rough ground?”
Searched Google, AI Overview
“brush hog for tractor”
Searched Google, AI Overview
“brush hog brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Bobcat or Fieldmaster more popular in search?
This chart shows how often people search Google for Bobcat and Fieldmaster by name. Each line represents a brand's share of searches for all four brush hog brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bobcat, Fieldmaster. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | Bobcat | Fieldmaster |
|---|---|---|---|---|
| Oct 2025 | 69.4% | 24.5% | 2.7% | 3.4% |
| Nov 2025 | 65% | 28.2% | 2.7% | 4.1% |
| Dec 2025 | 69.7% | 24.5% | 1.5% | 4.3% |
| Jan 2026 | 64.9% | 27.9% | 2.1% | 5.2% |
| Feb 2026 | 60.3% | 33.1% | 2% | 4.7% |
| Mar 2026 | 53.5% | 40.9% | 2.2% | 3.4% |
| Apr 2026 | 62% | 32.9% | 2% | 3.1% |
| May 2026 | 61.5% | 33.8% | 2.5% | 2.2% |
| Jun 2026 | 58% | 36.7% | 2.9% | 2.4% |
| Jul 2026 | 66.3% | 27.7% | 3.3% | 2.8% |
| Aug 2026 | 64.9% | 29.9% | 3.3% | 1.9% |
| Sep 2026 | 65.4% | 29.4% | 2.7% | 2.5% |
How has the Bobcat and Fieldmaster comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Bobcat took it in May 2026.
- Across the 12 months ending September 2026, Bobcat’s share of searches among brush hog brands in New Zealand held steady at 2.7%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 12 months ending September 2026, Fieldmaster’s share of searches among brush hog brands in New Zealand moved from 3.4% to 2.5%, and its estimated monthly branded searches moved from 210 to 130.
How did search popularity change for New Zealand brush hog brands in September 2026?
2 changes
In September 2026, Fieldmaster gained share of searches among brush hog brands in New Zealand, from 1.9% to 2.5%.
In September 2026, Bobcat lost share of searches among brush hog brands in New Zealand, from 3.3% to 2.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bobcat’s and Fieldmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bobcat
1 branded search term
- bobcat digger
Fieldmaster
2 branded search terms
- fieldmaster
- fieldmaster mower
Other head-to-heads among brush hog brands
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