Brandwave

How popular isJohn Deere?

In September 2026, people searched for John Deere by name about 4,590 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 65.4% of all New Zealand brush hog brand searches, placing John Deere first out of four brands. When we asked both ChatGPT and Google AI Overviews about brush hog brands, John Deere did not appear in any of the answers.

Search and AI answers in September 2026

John Deere is the most searched of 4 competitors.

  1. John DeereShare of searches 65.4%Mentioned in 0 of 5 AI answers
  2. KubotaShare of searches 29.4%Mentioned in 0 of 5 AI answers
  3. BobcatShare of searches 2.7%Mentioned in 0 of 5 AI answers
  4. FieldmasterShare of searches 2.5%Mentioned in 4 of 5 AI answers
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Top brush hog brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, John Deere did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fieldmaster4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kubota0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobcat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush hog brands

5 answers

  • Asked ChatGPT

    “Which brush hog brand should I buy in New Zealand?”

    1. 1Fieldmaster

  • Asked ChatGPT

    “What are the best brush hog brands in New Zealand?”

    1. 1Fieldmaster

  • Asked ChatGPT

    “What's the best brush hog brand in New Zealand for rough ground?”

    1. 1Fieldmaster

  • Searched Google, AI Overview

    “brush hog for tractor”

    1. Searched Google, AI Overview

      “brush hog brands nz”

      1. 1Fieldmaster

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which brush hog brands compete with John Deere?

    John Deere against brush hog brands in New Zealand, by month

    Share of searches by month for John Deere, Kubota, Bobcat, Fieldmaster. The figures are in the table below the chart.

    View monthly share of searches table
    MonthJohn DeereKubotaBobcatFieldmaster
    Oct 202569.4%24.5%2.7%3.4%
    Nov 202565%28.2%2.7%4.1%
    Dec 202569.7%24.5%1.5%4.3%
    Jan 202664.9%27.9%2.1%5.2%
    Feb 202660.3%33.1%2%4.7%
    Mar 202653.5%40.9%2.2%3.4%
    Apr 202662%32.9%2%3.1%
    May 202661.5%33.8%2.5%2.2%
    Jun 202658%36.7%2.9%2.4%
    Jul 202666.3%27.7%3.3%2.8%
    Aug 202664.9%29.9%3.3%1.9%
    Sep 202665.4%29.4%2.7%2.5%

    1. 1.John Deere

      65.4%

      Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share +0.5 points.

    2. 2.Kubota

      29.4%

      Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.4 points.

    3. 3.Bobcat

      2.7%

      Held 3rd. 140 estimated branded searches, -17.6% vs prior month. Share -0.6 points.

    4. 4.Fieldmaster

      2.5%

      Held 4th. 130 estimated branded searches, +30% vs prior month. Share +0.6 points.

    Compare popularity between John Deere and its closest rivals

    Every comparison with John Deere

    22 comparisons

    How has branded search demand for John Deere changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for John Deere in New Zealand fell from 5.6K to 4.6K.
    • Across the 12 months ending September 2026, John Deere’s share of searches among brush hog brands in New Zealand decreased from 69.4% to 65.4%.
    • Across the 12 months ending September 2026, John Deere’s share of searches among brush hog brands in New Zealand peaked at 69.7% in December 2025 and was lowest at 53.5% in March 2026.

    How did search popularity change for New Zealand brush hog brands in September 2026?

    3 changes

    1. In September 2026, Fieldmaster gained share of searches among brush hog brands in New Zealand, from 1.9% to 2.5%.

    2. In September 2026, Bobcat lost share of searches among brush hog brands in New Zealand, from 3.3% to 2.7%.

    3. Estimated monthly branded searches for John Deere in New Zealand fell 20.6% over 12 measured months, from 4.3K to 3.4K in September 2026.

    How are John Deere’s branded searches counted?

    9 search terms

    Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • brandt john deere
    • john deere
    • john deere caps
    • john deere excavators
    • john deere gator
    • john deere mowers
    • john deere tractor
    • johndeere
    • johndeere tractor

    Do you work for John Deere? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does John Deere compete?

    John Deere is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Riding lawn mower brands3rd of 712.1%Show ranking
    Push mower brands3rd of 817.3%Show ranking
    Walk behind mower brands3rd of 517.5%Show ranking
    Reel mower brands2nd of 620.1%Show ranking
    Tractor brands1st of 733.6%Show ranking
    Compact tractor brands1st of 739.6%Show ranking
    Potato harvester brands1st of 740.2%Show ranking
    Disc harrow brands1st of 643.7%Show ranking
    Farm equipment brands1st of 650.4%Show ranking
    Farm tractors brands1st of 457%Show ranking
    Tree spade attachment brands1st of 665.1%Show ranking
    Brush hog brands1st of 465.4%Shown above
    Forestry mulcher brands1st of 666.5%Show ranking
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