Farm tractors brands in New Zealand:Which are most popular?
In September 2026, John Deere was the most searched farm tractors brand in New Zealand, accounting for 57% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, John Deere and New Holland showed up in every answer. John Deere was recommended most often, coming first in every response.
John DeereShare of searches 57%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
KubotaShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
New HollandShare of searches 12%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
FendtShare of searches 5.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top farm tractors brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, John Deere and New Holland appeared every time. John Deere was recommended most often, coming first in every answer. New Holland was second, and Kubota was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- John Deere1st
- New Holland2nd
- Kubota3rd
- Fendt4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fendt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about farm tractors brands
5 answers
Asked ChatGPT
“Which farm tractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm tractor brands in New Zealand?”
Asked ChatGPT
“What's the best farm tractor brand in New Zealand for a medium farm?”
Searched Google, AI Overview
“tractor brands nz”
Searched Google, AI Overview
“best farm tractor”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which farm tractors brands do people search for most?
This chart shows how often people search Google for each farm tractors brand by name. Each line represents a brand's share of searches for all four farm tractors brands we track, month by month, from searches in New Zealand.
Share of searches by month for John Deere, Kubota, New Holland, Fendt. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | New Holland | Fendt |
|---|---|---|---|---|
| Oct 2025 | 62.1% | 21.9% | 10.4% | 5.6% |
| Nov 2025 | 58% | 25.2% | 10.1% | 6.7% |
| Dec 2025 | 65.5% | 23% | 7.5% | 4% |
| Jan 2026 | 59.7% | 25.6% | 10.2% | 4.5% |
| Feb 2026 | 54.4% | 29.8% | 9.5% | 6.3% |
| Mar 2026 | 48.9% | 37.4% | 8.3% | 5.5% |
| Apr 2026 | 56.6% | 30.1% | 8% | 5.3% |
| May 2026 | 55.5% | 30.5% | 9.7% | 4.3% |
| Jun 2026 | 50.4% | 31.9% | 10.6% | 7.1% |
| Jul 2026 | 57.6% | 24% | 11.9% | 6.5% |
| Aug 2026 | 57.1% | 26.3% | 12.2% | 4.4% |
| Sep 2026 | 57% | 25.7% | 12% | 5.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 3.4K | +1.5% | -0.1 points | |
| 2, held 2nd | 25.7% | 1.5K | -0.65% | -0.6 points | |
| 3, held 3rd | 12% | 720 | 0% | -0.2 points | |
| 4, held 4th | 5.3% | 320 | +23.1% | +0.9 points |
57%
Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share -0.1 points.
2.
Kubota25.7%
Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.6 points.
12%
Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Fendt5.3%
Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.9 points.
Which brand is most popular in search among farm tractors brands in New Zealand?
4 brands
In September 2026, John Deere was the most searched among farm tractors brands in New Zealand, with an estimated 3.4K branded searches, 57% of all searches for the four we track. Kubota is in 2nd place, 31.3 percentage points behind at 25.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| John Deere | 62.1% → 57% | 65.5%Dec 2025 | 48.9%Mar 2026 | 1st |
| Kubota | 21.9% → 25.7% | 37.4%Mar 2026 | 21.9%Oct 2025 | 2nd |
| New Holland | 10.4% → 12% | 12.2%Aug 2026 | 7.5%Dec 2025 | 3rd |
| Fendt | 5.6% → 5.3% | 7.1%Jun 2026 | 4%Dec 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, John Deere’s share of searches among farm tractors brands in New Zealand decreased from 62.1% to 57%.
- Across the 12 months ending September 2026, Kubota’s share of searches among farm tractors brands in New Zealand increased from 21.9% to 25.7%.
- Across the 12 months ending September 2026, New Holland’s share of searches among farm tractors brands in New Zealand increased from 10.4% to 12%.
- Across the 12 months ending September 2026, John Deere’s share of searches among farm tractors brands in New Zealand peaked at 65.5% in December 2025 and was lowest at 48.9% in March 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among farm tractors brands in New Zealand peaked at 37.4% in March 2026 and was lowest at 21.9% in October 2025.
- Across the 12 months ending September 2026, New Holland’s share of searches among farm tractors brands in New Zealand peaked at 12.2% in August 2026 and was lowest at 7.5% in December 2025.
- Across the 12 months ending September 2026, Fendt’s share of searches among farm tractors brands in New Zealand peaked at 7.1% in June 2026 and was lowest at 4% in December 2025.
- Across the 12 months ending September 2026, Fendt held steady: its share of searches among farm tractors brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand farm tractors brands in September 2026?
3 changes
In September 2026, Fendt gained share of searches among farm tractors brands in New Zealand, from 4.4% to 5.3%.
In September 2026, Kubota lost share of searches among farm tractors brands in New Zealand, from 26.3% to 25.7%.
Estimated monthly branded searches for John Deere in New Zealand fell 20.6% over 12 measured months, from 4.3K to 3.4K in September 2026.
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