How popular isNew Holland?
In September 2026, people searched for New Holland by name about 1,110 times in New Zealand, a 6.7% increase from the previous year. These searches made up 12% of all New Zealand farm tractors brand searches, placing New Holland third out of four brands. When we asked both ChatGPT and Google AI Overviews about farm tractors brands, New Holland appeared in all answers and was the second most recommended of the four.
New Holland is the third most searched of 4 competitors and the second most recommended in AI answers.
John DeereShare of searches 57%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
KubotaShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
New HollandShare of searches 12%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
FendtShare of searches 5.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top farm tractors brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Holland appeared in all five answers. New Holland is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- John Deere1st
- New Holland2nd
- Kubota3rd
- Fendt4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Holland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fendt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about farm tractors brands
5 answers
Asked ChatGPT
“Which farm tractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best farm tractor brands in New Zealand?”
Asked ChatGPT
“What's the best farm tractor brand in New Zealand for a medium farm?”
Searched Google, AI Overview
“tractor brands nz”
Searched Google, AI Overview
“best farm tractor”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which farm tractors brands compete with New Holland?
Share of searches by month for John Deere, Kubota, New Holland, Fendt. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Kubota | New Holland | Fendt |
|---|---|---|---|---|
| Oct 2025 | 62.1% | 21.9% | 10.4% | 5.6% |
| Nov 2025 | 58% | 25.2% | 10.1% | 6.7% |
| Dec 2025 | 65.5% | 23% | 7.5% | 4% |
| Jan 2026 | 59.7% | 25.6% | 10.2% | 4.5% |
| Feb 2026 | 54.4% | 29.8% | 9.5% | 6.3% |
| Mar 2026 | 48.9% | 37.4% | 8.3% | 5.5% |
| Apr 2026 | 56.6% | 30.1% | 8% | 5.3% |
| May 2026 | 55.5% | 30.5% | 9.7% | 4.3% |
| Jun 2026 | 50.4% | 31.9% | 10.6% | 7.1% |
| Jul 2026 | 57.6% | 24% | 11.9% | 6.5% |
| Aug 2026 | 57.1% | 26.3% | 12.2% | 4.4% |
| Sep 2026 | 57% | 25.7% | 12% | 5.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 3.4K | +1.5% | -0.1 points | |
| 2, held 2nd | 25.7% | 1.5K | -0.65% | -0.6 points | |
| 3, held 3rd | 12% | 720 | 0% | -0.2 points | |
| 4, held 4th | 5.3% | 320 | +23.1% | +0.9 points |
57%
Held 1st. 3.4K estimated branded searches, +1.5% vs prior month. Share -0.1 points.
2.
Kubota25.7%
Held 2nd. 1.5K estimated branded searches, -0.65% vs prior month. Share -0.6 points.
12%
Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Fendt5.3%
Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.9 points.
Compare popularity between New Holland and its closest rivals
Every comparison with New Holland
9 comparisons
How has branded search demand for New Holland changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for New Holland in New Zealand rose from 1K to 1.1K.
- Across the 12 months ending September 2026, New Holland’s share of searches among farm tractors brands in New Zealand increased from 10.4% to 12%.
- Across the 12 months ending September 2026, New Holland’s share of searches among farm tractors brands in New Zealand peaked at 12.2% in August 2026 and was lowest at 7.5% in December 2025.
How did search popularity change for New Zealand farm tractors brands in September 2026?
3 changes
In September 2026, Fendt gained share of searches among farm tractors brands in New Zealand, from 4.4% to 5.3%.
In September 2026, Kubota lost share of searches among farm tractors brands in New Zealand, from 26.3% to 25.7%.
Estimated monthly branded searches for John Deere in New Zealand fell 20.6% over 12 measured months, from 4.3K to 3.4K in September 2026.
How are New Holland’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using New Holland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- new holland
- new holland tractor
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Where does New Holland compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tractor brands | 4th of 7 | 8.4% | Show ranking |
| Compact tractor brands | 4th of 7 | 8.3% | Show ranking |
| Potato harvester brands | 4th of 7 | 8.5% | Show ranking |
| Farm equipment brands | 3rd of 6 | 10.6% | Show ranking |
| Farm tractors brands | 3rd of 4 | 12% | Shown above |
Is New Holland your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.